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Court Hears Broadcasters' Plea Against Outdated FCC Rules


National Association of Broadcasters
National Association of Broadcasters

On Wednesday, the 8th U.S. Circuit Court of Appeals held oral arguments regarding the legal challenge broadcasters have mounted against the Federal Communications Commission's (FCC) 2018 quadrennial review of broadcast ownership regulations. In a blog post, NAB Senior Vice President, Communications Alex Siciliano wrote that broadcasters argue that these longstanding rules severely limit their growth and ability to offer new services in an era dominated by unregulated Big Tech companies.

Originally, Congress mandated the quadrennial review to ensure that the FCC periodically reevaluates its regulations to align with the evolving media landscape and the burgeoning competition broadcasters now face. However, critics, including the broadcasters, claim the FCC has not adequately updated these regulations despite significant industry changes over the last decade.

Broadcasters are particularly concerned about rules that cap the reach of local TV companies at 39% of U.S. households and restrict the number of radio stations a single entity can own in one market. In contrast, tech giants like Amazon, Netflix, YouTube, Spotify, SiriusXM, and Apple face no such limits, allowing them unchecked growth and market dominance.

Advocates for change argue that without a swift overhaul of these rules, local TV and radio stations will continue to lose ground against these tech behemoths, potentially diminishing local journalism and community-specific content that these stations provide.

As the legal proceedings continue, the urgency to modernize these regulations remains critical. Broadcasters stress that these outdated rules not only fail to serve the public's interest but also jeopardize the very survival of local broadcasting stations amidst fierce competition for advertising and broadcast rights from vastly larger tech companies.

Broadcasters maintain that local radio and TV outlets are indispensable for delivering trusted news, emergency information, and local content -- a service that streaming platforms and tech companies cannot replicate. They are urging the FCC to quickly update its ownership restrictions to better reflect today's digital and competitive reality, thereby securing the future of local broadcasting in the digital age.

For more information on this initiative, visit here.

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