iHeartMedia to Launch Slate of iHeartPodcasts in Asia

RADIO ONLINE | Wednesday, April 2, 2025 | 10:05am CT

iHeartPodcast Network

iHeartMedia announced today a strategic collaboration with Mammoth Media Asia to introduce a lineup of podcasts across the rapidly growing Asian market. This initiative marks iHeartMedia's significant push into the Asian Pacific (APAC) region, aiming to tap into the flourishing podcast landscape projected to escalate from a 2024 valuation of $373.57 million to an impressive $3.1 billion by 2031, growing at a compound annual growth rate (CAGR) of 30.2%.

The partnership will focus on leveraging the rich cultural fabric of Asia, introducing podcasts that feature a wide array of high-profile talents from the entertainment sectors of K-pop, Bollywood, and China's hip-hop scenes. Scheduled to launch in June 2025, these podcasts will explore various themes, including music, entertainment, sports, wellness, and business, and will be accessible in Asia via the iHeartRadio app and globally wherever podcasts are available.

Conal Byrne, CEO of the iHeart Digital Audio Group, expressed his enthusiasm about the collaboration, stating, "We've seen the strong growth of the Asian markets - both on a domestic level and with influence across global markets and we are excited to partner with Mammoth Media Asia to launch the first-ever slate of iHeartPodcasts developed in Asia. We believe that together with Jonathan and Jay, we can develop groundbreaking audio content in Asia that can reach audiences around the world."

Jonathan Serbin, co-founder of Mammoth Media Asia, highlighted the global impact of Asian culture, noting, "Asian culture - including music, movies, TV drama, food, and fashion - have become a major influence across the globe. We are excited to work with top talent and compelling storytellers to share their tales and experiences with a worldwide audience."

Jay Faires, co-founder of Mammoth Media Asia, added to the sentiment by emphasizing the growth and potential of the podcasting industry in Asia. "Podcasting across Asia has been growing rapidly over the last five years. It's already a major force in the domestic audio markets and will continue to expand. We believe that by partnering with iHeart and accessing their unparalleled assets, distribution capabilities, reach, analytics, and advertising network, we can become a significant part of this growing industry, enabling podcasters from Asia to access a worldwide audience."

This partnership not only aims to produce original podcast content but also to extend the reach of iHeartPodcasts' catalog of over 800 shows across the Asian markets.