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WHLD to Become WUSW Under Shula's Radio One Buffalo


Radio One Buffalo
Radio One Buffalo

Talk WHLD-AM in Niagara Falls-Buffalo will soon broadcast under new call letters. Buddy Shula's Radio One Buffalo announced that the FCC has approved the change to WUSW, effective June 1. The format has not yet been announced, but the branding shift suggests a patriotic theme or a format with national appeal.

"It meant a lot to me to have US (United States) in the call letters," said Shula in a release. "I am a patriot, and the call letters will be representative of the new format that will be launched."

The change comes as Cumulus and Radio One Buffalo prepare to transition operational control of WHLD under a Local Marketing Agreement (LMA) set to begin June 1. The agreement is in place ahead of a planned sale, pending FCC approval.

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