AdLib & Audiohook Partner to Deliver PfP Audio Campaigns

RADIO ONLINE | Monday, June 23, 2025 | 11:45pm CT

Adlib and Audiohook

AdLib, a media buying platform for in-house programmatic teams and independent agencies, has announced a strategic partnership with Audiohook, a programmatic audio buying platform. The integration enables advertisers to run high-impact audio campaigns across major platforms -- such as podcasts, streaming music, and digital radio -- while only paying for performance outcomes like website visits, sign-ups, or purchases.

The collaboration brings Audiohook's pay-for-performance audio model into AdLib's DSP-agnostic ecosystem, further extending its omnichannel capabilities, which already include connected TV (CTV), digital out-of-home (DOOH), and display.

"Our goal is to simplify programmatic for every marketer regardless of DSP expertise or budget size," said Mike Hauptman, CEO of AdLib. "Partnering with Audiohook lets us bring premium audio to the table with the same flexibility and control AdLib is known for across channels like CTV, digital out of home, and display."

With the new integration, advertisers can seamlessly manage audio alongside other formats through a unified workflow, while analyzing results across all channels from a single dashboard. The partnership emphasizes transparency and advertiser control, aligning with AdLib's mission to streamline programmatic media buying without tying users to specific DSP contracts.

"At Audiohook, we've redefined what advertisers should expect from audio: transparency, precision, and real performance," said Jordan Bentley, CEO of Audiohook. "Partnering with AdLib amplifies our mission by placing Audiohook's premium, outcome-based audio inventory directly into the hands of modern marketers. This integration doesn't just expand access-it sets a new standard for how audio fits into a truly accountable omnichannel strategy."