AdLarge, NumberEight Partner to Deliver Ad Targeting

RADIO ONLINE | Monday, August 25, 2025 | 10:22am CT

AdLarge

AdLarge has announced a new partnership with audience intelligence company NumberEight, bringing advanced privacy-first targeting to its audio advertising platforms, including the female-first fwd. network.

The collaboration integrates NumberEight's AI-driven technology, which uses anonymized first-party listening signals and content metadata to match advertisers with high-value audiences. By avoiding cookies and IDs, the approach ensures campaigns remain scalable, effective, and privacy-compliant.

The enhanced capabilities will be applied to AdLarge's fwd+ and AMP products, allowing advertisers to align messaging more closely with listener behavior, context, and intent.

"AdLarge has always been committed to delivering measurable results for advertisers while elevating impactful content," said Cathy Csukas, CEO of AdLarge and the fwd. network. "With NumberEight, we can now offer targeting that's not only precise and effective, but also aligned with the values and voices that matter most."

Robin Sloan, EVP of Audio Sales at AdLarge, described the partnership as "simplifying precision," noting it moves targeting beyond broad categories to focus on actual listener behaviors across a network that spans 200 million monthly users.

"With AdLarge and the fwd. network, we're combining scale with intelligence," added Emma Raz, Director of Commercial at NumberEight. "It's about helping brands connect meaningfully in the moments that matter - while also respecting listener privacy."

Ilwira Marciszek, EVP of Revenue Operations at AdLarge, said the new integration strengthens campaign performance while ensuring compliance with global privacy standards.