Flightpath, Backyard Partner on Predictive Analytics

RADIO ONLINE | Tuesday, September 9, 2025 | 4:15pm CT

Flightpath and Backyard Ventures

Flightpath, a predictive analytics platform for on-demand media, has announced a partnership with Backyard Ventures (BV), a firm specializing in content creator partnerships. The collaboration aims to enhance BV's sales operations, planning, and data management through Flightpath's forecasting and campaign performance tools.

Under the agreement, BV will leverage Flightpath's predictive suite to gain greater visibility into inventory, performance, and delivery across its portfolio. The added insights are expected to strengthen revenue planning, support advertiser engagement, and uncover new monetization opportunities for both creators and brands.

"We look forward to partnering with Flightpath to bring additional precision to our forecasting and campaign management," said John Jarvis, VP of Partnerships & Strategy at Backyard Ventures. "Flightpath's tools are designed to strengthen our support for creators, improve advertiser engagement, and facilitate scalable growth."

Flightpath's platform is designed to streamline operations, enabling BV's team to prioritize business development and client relationships.

"We are excited to support BV's continued growth," added Laurie Belleau, Chief Revenue Officer at Flightpath. "Flightpath provides precise forecasting capabilities that will help drive sustainable revenue for the BV team."