Nueva Network & Brilla Media Form Alliance, Hernandez Joins
| RADIO ONLINE | Tuesday, September 30, 2025 | 10:50am CT |
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 Nueva Network & Brilla Media |
Nueva Network, an independently owned Spanish-language audio network in the U.S., has entered into a strategic alliance with Brilla Media and appointed Alex Hern¡ndez as Executive Vice President of Enterprise Sales and Brand Partnerships.
The collaboration combines Nueva's multi-platform audio reach with Brilla's digital storytelling platforms, creating a cross-platform media ecosystem. Hern¡ndez, who previously served as Chief Revenue Officer at Brilla Media, will lead Nueva's enterprise sales and brand partnerships, reporting to Jose Mateo, President of Network Sales. He will oversee offerings across terrestrial and digital audio, sports, entertainment news products, and Brilla Media's digital properties.
As part of the expansion, Nueva Network will open a Miami office to better serve agencies and brands in the Southeast. Hern¡ndez brings more than two decades of experience in multicultural marketing and integrated partnerships, having held leadership roles at iHeartMedia and NBCUniversal. At Brilla, he doubled revenue through strategic innovation and partnerships.
"Our alliance with Brilla represents the perfect marriage of audio's trusted voices with digital innovation," said Jose Villafane, Founder & CEO of Nueva Network. "With Alex's appointment, Nueva becomes the largest independently owned sales and marketing organization, allowing us to expand our representation of other audio groups, digital platforms, and content creators."
Angela Sustaita-Ruiz, Chairwoman of Brilla Media Ventures, added, "Together with Nueva, we will deliver bigger distribution, deeper client service, and new innovations that will redefine how brands connect with U.S. Hispanic audiences."
The partnership brings together Nueva's audience of 60 million with Brilla's portfolio, delivering more than 150 million Hispanic video impressions and offering a single point of access to cross-platform media solutions in a market that represents 19% of the U.S. population.
