iHeartMedia Milwaukee Debuts the New B97.3

RADIO ONLINE | Monday, October 13, 2025 | 2:40pm CT

WRNW-FM (B97.3) in Milwaukee

iHeartMedia Milwaukee flips Sports WRNW-FM (97-5 the Game) to B97.3 "Feel Good Favorites," effective immediately. The new AC outlet will feature a mix of popular hits from artists such as Adele, Michael Jackson, P!nk, Maroon 5, and Madonna. The launch includes plans for a full lineup of air personalities to join the station, adding local flavor and engagement to the new format.

"We welcome listeners to Milwaukee's new home for Feel Good Favorites, B97.3," said Dan Lenz, iHeartMedia Milwaukee Market President. "This new radio station will blend wonderfully into our portfolio of existing stations and prove to be a big hit with listeners and clients alike."

In connection with the format change, Green Bay Packers and Wisconsin Badgers football broadcasts, previously heard on 97.3 FM, will now air on 95.7 WRIT-FM.