RAB Webinar Highlights Radio's Role in Healthcare Marketing
| RADIO ONLINE | Thursday, October 16, 2025 | 2:32pm CT |
|
 Radio Advertising Bureau (RAB) |
The Radio Advertising Bureau (RAB) will continue its "Radio Works" educational series with a new session titled "Radio Works for Healthcare," set for Wednesday, October 22 at 12pm CT. The live webinar will explore how radio can help healthcare advertisers strengthen patient and community connections amid an evolving media and consumer environment.
Zach Kerker, chief brand and advocacy officer at Springfield Clinic, will serve as guest speaker, offering insight into the healthcare sector and guidance for radio sellers on how to position audio as a vital component of local healthcare marketing strategies.
Kerker, who oversees brand development, patient experience, and advocacy efforts at Springfield Clinic, will share his perspective on the challenges and opportunities facing healthcare providers and how radio can help them reach audiences effectively.
The webinar is free for RAB members and will be available both live and on-demand. Registration details are available here.
