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Radio Bassment Joins KISS 97.3's Friday Night Lineup


Radio Bassment
Radio Bassment

KKSS (KISS 97.3) Albuquerque is turning up the energy on Friday nights with the addition of syndicated "Radio Bassment," beginning October 24. The culture-first hip-hop mixshow will air from 9pm to midnight, bringing its blend of club mixes, lifestyle talk, and artist-driven content to listeners across New Mexico.

"Radio Bassment continues to deliver ratings-friendly momentum and real authenticity for programmers looking to own Friday night," said Raphael George, Vice President of Affiliate Sales & Content for Superadio. "KISS 97.3 is a perfect home for the brand-great station, great market and a team that understands how to win with appointment listening."

KISS 97.3 Program Director Jonathan Steele, who also serves as Vice President of Programming for Zelus Media Group in Phoenix, said the addition of Radio Bassment was a natural fit. "The show checks every box-elite mixing, personality and a connection to artists and fans that feels truly live. It's the right sound at the right time for Albuquerque on Friday nights."

Creator and host Eric "DJ E-Rock" Nagrampa added, "Albuquerque and the broader New Mexico community have a real pulse for the culture and we're excited to tap into that energy every Friday night. From breaking records to spotlighting what's next, Radio Bassment is about celebrating the music and the people-so consider this your weekly function to kick off the weekend."

Radio Bassment is syndicated nationally through Superadio.

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