Skyview, MusicMaster Form Network Audio Sales Pact
| RADIO ONLINE | Tuesday, November 11, 2025 | 10:15am CT |
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 Skyview Networks |
Skyview Networks has announced a new multi-year partnership with MusicMaster, a broadcast radio music scheduling service, for exclusive network audio sales beginning January 1, 2026. The deal gives Skyview exclusive access to advertising inventory from MusicMaster's extensive affiliate base, which will be marketed by Skyview's national sales team to expand network reach and boost revenue opportunities.
"Through our partnership with Skyview Networks, we're expanding the ways our clients can benefit from barter while creating additional opportunities for stations and advertisers across the industry," said Laurie Knapp, CEO of MusicMaster. "Skyview's proven success in network audio sales and their reputation for strong, collaborative partnerships make them the ideal ally as we continue to serve our broadcasters with the most effective business solutions in the industry."
"MusicMaster is a leader in innovation across the audio landscape, and we are thrilled to welcome them to our network audio sales portfolio," added Steve Jones, President and CEO of Skyview Networks. "This partnership will further elevate our portfolio in the industry to deliver even greater value, creativity, and growth opportunities for our buyers and agency clients."
