The Podglomerate Boosts Podcast ROI with Magellan AI

RADIO ONLINE | Tuesday, November 11, 2025 | 1:44pm CT

Magellan AI

In the latest case study, The Podglomerate, a full-service podcast company representing more than 70 shows and 30 million monthly downloads, has turned to Magellan AI to quantify what really drives audience growth and engagement across its network.

Founded in 2016, The Podglomerate produces, monetizes, and markets podcasts for major clients including NPR, Netflix, Harvard, and Microsoft. As the podcast industry matured, advertisers demanded clearer proof that marketing investments were translating into real, lasting audience growth -- a gap the company has filled using Magellan AI's attribution and analytics platform.

By measuring 4.1 million impressions through Magellan AI, The Podglomerate found that about 51% of new listeners returned for multiple episodes, confirming strong retention beyond the first touch. In 2025 alone, pod-to-pod campaigns identified nearly 10,000 new listeners, providing concrete evidence of discovery-to-loyalty conversion.

Magellan AI's tracking tools also helped detect delivery or tracking issues early, allowing the recovery of five-figure media value across campaigns. As Chartable phased out, The Podglomerate increased its Magellan AI-tracked campaigns by 90% year over year, making the platform a cornerstone of its analytics and planning process.

Through Magellan AI, The Podglomerate gains real-time airchecks, attribution data, and performance insights that guide planning, optimize buys, and ensure delivery accuracy -- turning listener data into actionable proof of performance and measurable ROI.