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103.3 The APP Revives Alternative in San Antonio


103.3 The APP in San Antonio
103.3 The APP in San Antonio

Connoisseur Media has relaunched 103.3 The APP on K277CX, bringing the Alternative format back to San Antonio for the first time in nearly ten years. The station officially debuted Monday, December 1, becoming the city's only dedicated Alternative outlet and offering more than three decades of influential music from the genre.

Broadcasting from the Tower of the Americas, 103.3 The APP features a deep playlist spanning artists such as Linkin Park, Green Day, Red Hot Chili Peppers, Imagine Dragons, The Lumineers, Sublime, and Nirvana. The brand also launches with a new companion mobile app -- available now in the Apple App Store and Google Play -- designed to give listeners an easy, on-the-go digital experience.

San Antonio native DJ Mighty Iris returns to local radio as the afternoon drive host from 3-7pm. "I'm honestly still in shock and honored that I will soon be able to return to the S.A. airwaves and be part of someone's drive home," Iris said. "We all love this station because it's different... Alternative music is timeless, and I'm beyond excited to reunite with 103.3 The APP."

Program Director Greg Martin said audience enthusiasm for the format's revival has been immediate. "San Antonio has always been a rock town, but there has been a void in this city for this body of music," he said. "103.3 The APP was received with great praise when it debuted nearly a decade ago, and the excitement is absolutely here again for this second run."

The launch also underscores Connoisseur Media's expanding national commitment to alternative radio. "With the launch of 101.5 The Fridge in Dayton, the reimaging of 106.3 The Core in Saginaw, our heritage ALT properties in Columbia and Louisville, and now 103.3 The APP in San Antonio, Connoisseur Media is making a strong commitment to the health and future of alternative music," said Keith Dakin, Vice President of Programming.

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