Stingray, BYD Launch New In-Car Audio Platform

RADIO ONLINE | Thursday, December 11, 2025 | 3:56pm CT

Stingray

Stingray, which recently announced its acquisition of TuneIn, has unveiled a new co-branded in-car entertainment platform for automakers, debuting as BYD Audio by Stingray through a partnership with electric vehicle manufacturer BYD.

The new infotainment service integrates Stingray's full suite of audio products directly into BYD's in-vehicle experience, including Stingray Karaoke with microphone support and the wellness-focused Calm Radio. The launch marks the first of several OEM deals in development as Stingray expands its automotive footprint.

Designed for flexibility and customization, the platform allows automakers to tailor the interface and content to their own brand identity and target audiences. Drivers will have access to hundreds of curated music channels updated weekly, more than four million podcasts, and thousands of global radio stations.

The service supports both premium and ad-supported subscription models to give automakers and consumers multiple engagement options.

"The launch of this new co-branded IVI product marks a significant milestone in our mission to deliver unparalleled entertainment experiences wherever consumers are," said Jim Riley, President of Stingray Music USA. He noted strong early reaction and highlighted the platform's blend of music, karaoke, and wellness as a redefinition of modern in-car entertainment.

Stella Li, BYD Executive Vice President, said the partnership aligns with BYD's focus on delivering cutting-edge technology to customers. "Stingray's suite of audio services will play an important role in our cutting-edge cabin features," Li said. "BYD Audio by Stingray will offer customers an exceptional, world-class music, podcast and radio experience to enhance every journey."

The rollout completes Stingray's entertainment ecosystem within BYD vehicles, enabling drivers to shift seamlessly between curated music, interactive karaoke, and calming soundscapes for a more immersive and personalized audio environment.