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Orbyt Media Launches Imaging Blueprint in Canada


Orbyt Media
Orbyt Media

Orbyt Media has launched Imaging Blueprint AC/Classic Hits in Canada, expanding its portfolio of radio imaging and production services. The AC-focused format is now available nationwide on a cash or barter basis and has made its Canadian debut on iHeartRadio Canada's MOVE Radio stations.

Imaging Blueprint AC/Classic Hits is designed as a modern imaging solution for Adult Contemporary and Classic Hits stations, combining brand strategy with contemporary production elements. The service aims to provide a consistent on-air sound while allowing flexibility for local customization.

Orbyt Media said the rollout builds on its efforts to deliver format-driven programming tools to broadcasters across Canada. The company also noted that the MOVE Radio launch demonstrates the product's ability to scale across multiple markets.

Executives from Imaging Blueprint and Orbyt Media highlighted the format's focus on a music-driven presentation and adaptable branding, while Bell Media's imaging leadership cited prior experience with the service as a factor in adopting the new offering.

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