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Live Channel Adopts ARC for Affiliate Expansion


ARC Software
ARC Software

ARC Software has partnered with Live Channel to provide a centralized platform for affiliate research, station mapping and operational workflow management.

The agreement supports Live Channel's recently announced Radio News Network (RNN), a national audio news service designed to offer U.S. radio stations a flexible alternative for content distribution. As the company expands its affiliate base, ARC will be used to identify station opportunities, manage relationships and streamline agreements.

Live Channel founder Dan Warren said the platform provides real-time visibility into the marketplace, helping the company move quickly from prospecting to closing affiliate deals while maintaining organization across a growing network.

ARC's system includes a database of radio and television stations across North America, along with contact information, ratings data and coverage mapping tools. The platform also offers document management capabilities that allow users to create, edit and execute agreements within a single workflow.

ARC Software CEO Jason Bailey said the technology is designed to reduce friction in large-scale rollouts, enabling companies to focus on growth rather than manual processes.

The companies said the partnership positions Live Channel to accelerate affiliate development for RNN as it builds out its national footprint.

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