Jacobs Media to Host Free Digital Revenue Webinar

RADIO ONLINE | Thursday, June 25, 2026 | 3:28pm CT

JacobsDR

Jacobs Media will present a free webinar on Thursday, July 16, designed to help radio broadcasters strengthen their digital revenue strategies by sharing lessons learned from working with stations over the past two years.

Entitled "10 Things We Learned Helping Radio Stations Build Digital Revenue," the webinar begins at 2pm ET and will feature Paul Jacobs, Vice President/General Manager of Jacobs Media, and Chris Brunt, Director of Digital Revenue.

The session will highlight the 10 key takeaways from Jacobs Media's "Jacobs D.R." consulting initiative, which has worked with commercial, public, and Christian radio stations of varying sizes and levels of digital maturity. Topics will include managing reluctant sales teams, identifying the right mix of digital products, developing strategic sales plans, and other best practices for growing digital revenue.

"Digital now drives most of the revenue growth in broadcast radio, and many stations are still figuring out how to capture it effectively," the company said.

Brunt said the consulting work revealed that every station faces unique challenges. While some needed help building digital revenue programs from the ground up-including sales training, workflows, packaging, and pricing-others had established programs that needed fresh ideas to reignite growth.

Jacobs, who comes from a traditional radio sales background, said the experience has demonstrated the opportunities digital sales create not only with existing advertisers but also with new clients beyond radio's traditional customer base.

The webinar is free and you can register here.