RAB Launches AI Webinar Series for Radio Sales

RADIO ONLINE | Thursday, June 25, 2026 | 3:50pm CT

Radio Advertising Bureau (RAB)

The Radio Advertising Bureau (RAB) will launch a new four-part webinar series, "The AI Advantage for Radio Sales," on Wednesday, July 8, with a session highlighting ProspectingPro, the organization's AI-powered prospecting platform for radio sellers.

The free webinar for RAB members begins at noon CT/1pm ET and will be hosted by Dave Casper, RAB Senior Vice President of Digital Services, and Jeff Schmidt, Senior Vice President of Professional Development.

The inaugural presentation will provide an overview of ProspectingPro, including a live demonstration of the AI-driven tool, which is designed to help sales professionals identify qualified prospects, streamline research, and prepare for more effective client meetings.

The session will also feature a case study from Jordan Yeckering, General Manager of Cromwell Media, who will discuss how his team uses ProspectingPro to uncover new business opportunities, improve prospecting efficiency, and support revenue growth.

Attendees will learn how the platform can accelerate sales preparation, strengthen client conversations with actionable insights, and increase productivity throughout the sales process.

The July 8 webinar is the first installment in RAB's four-part AI series, which will continue with CopyWrite on August 5, AI Visibility Playbook for Radio on August 19, and Why Radio on September 16.

Registration is free for RAB members, and all registrants will receive access to an on-demand recording following the live presentation. Register here.