StreamGuys Restores Live Radio at Bats Games

RADIO ONLINE | Tuesday, June 30, 2026 | 3:17pm CT

StreamGuys

StreamGuys has deployed its Ultra-Low Latency Streaming (ULLS) technology for the Louisville Bats, restoring a longtime baseball tradition by allowing fans at Louisville Slugger Field to hear the team's live radio broadcast in sync with the on-field action.

The Louisville Bats, the Triple-A affiliate of Major League Baseball's Cincinnati Reds, adopted the technology after fans complained that broadcast delays of 10 to 20 seconds made it impossible to follow games in real time. The delays were introduced through modern broadcast distribution systems and digital processing, affecting even traditional AM radio broadcasts after a corporate-mandated delay was added to the team's flagship station.

"We heard from a lot of fans who love listening to the broadcast while they're at the ballpark, but suddenly they were hearing pitches several seconds after they happened," said Nick Curran, Director of Broadcasting for the Louisville Bats. "There's something special and nostalgic about baseball on the radio. Our fans wanted that experience back, and StreamGuys gave us a solution that was much easier, faster and more affordable to implement than I ever expected."

Working with StreamGuys' engineering team, the Bats launched a dedicated ultra-low latency stream that fans can access on their mobile devices while attending games. Curran said the deployment was straightforward and that fan response has been overwhelmingly positive, with listeners praising the return of synchronized play-by-play during home games.

"Organizations like the Louisville Bats understand that fan experience is about much more than what happens on the field," said Eduardo Martinez, Executive Vice President of Technology at StreamGuys. "ULLS complements those efforts by restoring one of baseball's most cherished traditions. Fans can once again enjoy the trusted voices of their hometown broadcasters in perfect synchronization with every pitch, hit and home run."