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Hoffmann Media Group to Acquire Audacy St. Louis Cluster


Audacy
Audacy

Audacy has reportedly agreed to sell its six-station St. Louis radio cluster to Hoffmann Media Group, marking the family-owned company's first entry into radio broadcasting and adding one of the nation's most recognizable news/talk brands, KMOX-AM & FM (1120/104.1), to its expanding media portfolio.

The transaction, which is subject to FCC approval, includes News/Talk KMOX-AM/FM, News/Talk KFTK-FM (97.1 FM Talk), Hot AC KYKY (Y98), AC KEZK (102.5), Urban AC WFUN-FM (96.3 The Lou), and Urban CHR WHHL (Hot 98.7). Financial terms of the deal were not disclosed.

The acquisition significantly expands Hoffmann Media Group's growing media holdings, which already include newspapers and digital publications across multiple states through Lee Enterprises and Hoffmann Media Group. Founder and Chairman David Hoffmann said the purchase represents a strategic step in building a diversified media platform.

"This is a deliberate step to accelerate the expansion of our media platform and establish it as one of the largest print and digital news organizations in the United States," Hoffmann said. "We are building a scaled, multi-platform network that combines print, digital and broadcast to deliver trusted journalism and meaningful community connection. Talk radio is a natural extension of that vision and a powerful driver of our long-term growth."

Hoffmann added that the company expects its expanding collection of newspaper and broadcast properties to make it the nation's second-largest media company by the end of the year.

Former Audacy St. Louis Senior Vice President and Market Manager Becky Domyan will return to lead the cluster as Market President.

Audacy President and CEO Kelli Turner said the sale aligns with the company's long-term strategy following its emergence from Chapter 11 restructuring.

"This transaction is a win for both companies as well as for St. Louis listeners and partners," Turner said. "For Audacy, it reflects the strength and value of these outstanding brands as we focus our investments on strategic initiatives. We remain a leader in local audio across the country, and we're confident the St. Louis group will continue to thrive under Hoffmann's stewardship."

In a memo to employees, Turner said Audacy had not been actively seeking to sell the St. Louis stations but concluded that Hoffmann's offer "made strong business sense for both parties." She added that no immediate changes to day-to-day operations, reporting structures, compensation or benefits are anticipated as the transaction moves through the regulatory approval process.

The sale represents the first radio acquisition for Hoffmann Media Group and continues Audacy's efforts to optimize its portfolio while focusing investment on its remaining markets.

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