On-Demand Audio Now Accounts for Majority of Listening
| RADIO ONLINE | Wednesday, July 1, 2026 | 11:07am CT |
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 Edison Research at SSRS |
On-demand audio platforms now account for the majority of Americans' audio listening time, according to the latest Share of Ear data from Edison Research.
The study finds that 56% of all time spent with audio in 2026 is now devoted to on-demand sources, including streaming music services and podcasts, surpassing traditional linear platforms such as AM/FM radio and satellite radio.
Edison says the shift has been one of the most consistent long-term trends tracked by Share of Ear. When the study launched, linear audio accounted for the clear majority of listening. It took eight years for on-demand platforms to catch up, with the two categories reaching parity in 2023.
Since then, on-demand listening has continued to expand its lead. Edison notes that the current 12-point advantage for on-demand audio mirrors the 12-point lead linear audio held in 2020, three years before the two categories converged.
