Mike Sheffield Adds PD Duties at 97 Rock, Z102.3

RADIO ONLINE | Thursday, September 17, 2026 | 5:09pm CT

Mike Sheffield

Cumulus Media has promoted Mike Sheffield to Program Director of Classic Rock WGRF-FM (97 Rock) in Buffalo and WQHZ-FM (Z102.3) in Erie, PA. Sheffield, who serves as Programming Operations Manager for Cumulus Erie, will continue programming Country WXTA-FM (Erie Country 97.9), AC WXKC-FM (Classy 100) and WXKC-HD2 (The Touch 104.3). His expanded responsibilities now add 97 Rock in Buffalo and Z102.3 in Erie.

Sheffield has been with Cumulus Media since July 2006. He previously spent more than five years with iHeartMedia/Clear Channel Communications.

"Mike's promotion is a true testament to his focus, hard work, problem-solving mindset, and dedication to our team's shared goals," said Cumulus Media Regional Vice President Ron Giovanniello. "Mike is very deserving and we are always thrilled to be able to promote from within."

Sheffield said he is "deeply honored" to work with the team at 97 Rock and Cumulus Buffalo while expanding his Erie programming responsibilities to include Z102.3.

"I look forward to building on these stations' strong legacy and contributing to their continued success," he added.