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Adams Radio Group Inks Five-Year Agreement with Nielsen
Adams Radio Group has inks a new five-year agreement with Nielsen Audio to provide ratings for its clusters in Fort Wayne IN, Las Cruces NM, Salisbury-Ocean City MD and Tallahassee FL. Adams was previously utilizing Nielsen ratings in Fort Wayne and Salisbury-Ocean City and Eastlan Ratings in Las Cruces and More

Blacks, Hispanics Make Up One Third of Listeners
Nielsen
Nielsen
Nielsen's newly released "Audio Today" report focuses specifically on Black and Hispanic consumers, which make up a third of American radio listeners. The report profiles those audiences, their listening preferences, technology trends and the unique value they offer advertisers. It finds that not only is radio More

Nielsen Settles Suit Against Bubba ''The Love Sponge''
Bubba ''The Love Sponge'' Clem
Bubba ''The Love Sponge'' Clem
Nielsen has settled with Bubba "The Love Sponge" Clem in its ratings tampering case. Filed almost three years ago in October, 2015, Nielsen alleged that Clem paid several PPM panelists and diarykeepers ratings-tampering scheme to boost listening to his Tampa-based morning show. The suit stated that on July 30, 2015, More

Nielsen Study Finds AM/FM Radio Makes Your TV Better
Nielsen
Nielsen
In a first-ever Nielsen cross-media study using PPM data to measure TV and AM/FM radio audiences (commissioned by Westwood One) found that radio can make TV better. The study revealed that AM/FM radio reaches 90% of light TV viewers. These viewers represent a large portion of TV's audience but comprise only a small percentage More

Avid Fans of Podcasts Surge to 16 Million Homes in 2017
Podcasts
Podcasts
According to Nielsen's Fanlinks survey data, which was included in its first-quarter 2018, "A Marketer's Guide to Podcasting Report," the medium saw a significant growth in engagement from 2016 to 2017. In the fall of 2016, there were 13 million homes who identified as "avid fans" of podcasts. In the fall of 2017, the number of More

AC Format Consistently Trending Upward Since 2015
Nielsen Audio
Nielsen Audio
Habits and radio listening preferences are shifting into summer mode when historically many mass appeal formats have seen big summer ratings increases. According to Nielsen, the genres of CHR, Country, Classic Hits and Classic Rock have all vied for "format of the summer" in recent years and are likely to do so again this More

NAB Urges FCC to Modernize Outdated Ownership Rules
NAB is urging the Federal Communications Commission to modernize outdated radio ownership rules as part of its quadrennial media ownership review proceeding planned for later this year. The trade group believes the existing radio ownership limits are not needed to promote competition in today's audio marketplace and, in fact, More

Puerto Rico Diary Keepers Reflect Importance of Radio
Photo credit: Marjorie Sanjurjo
Photo credit: Marjorie Sanjurjo
As summer begins, so does hurricane season, and the importance of radio being a lifeline is during these storms is hightlighted in Puerto Rico's Nielsen radio diaries. In the just-released Winter 2018 survey, the results reveal a rise in listening to news-formatted stations as a result of last year's turbulent weather. More More

SBS Issues Statement Over Nielsen Households Decision
Spanish Broadcasting System
Spanish Broadcasting System
Spanish Broadcasting System General Counsel Richard D. Lara has issued a statement in which he said, "Nielsen announced its intention to make sweeping, retroactive changes to its audience measurement service based on an internal decision to remove a number of Hispanic households from its ratings sampling pool. SBS, and More

Nielsen Adds MRC Accreditation in Five PPM Markets
Nielsen announced that it's been granted accreditation by the Media Rating Council (MRC) for five additional PPM audio markets including Columbus OH, Greensboro-Winston Salem-High Point, Indianapolis, Jacksonville FL and Salt Lake City-Ogden-Provo. This brings the total to 30 PPM audio markets out of 48 that are accredited by More

Sports Radio Tuning Tied to Baseball Opening Day
MLB Opening Day
MLB Opening Day
As the oldest professional sporting league in America, baseball has been around since before the advent of radio. The first radio broadcast took place on KDKA-AM in Pittsburgh in 1920, and a year later the first baseball game on the radio also aired on the station -- a Pirates-Phillies affair. That year (1921) also marked the More

Max Media/Norfolk Chooses Eastlan As Ratings Provider
Eastlan
Eastlan
After an extended period of operating without audience ratings, Max Media will again be a ratings subscriber but this time with Eastlan Ratings. Under the terms of a new multi-year agreement, Eastlan Ratings will field its initial audience measurement study in the Norfolk-Virginia Beach-Newport News market in Summer 2018. More

News Radio Audience Jumps Following Hurricane Maria
Nielsen Audio
Nielsen Audio
Radio broadcasters stay attuned to what's happening in their local communities, particularly during times of hardship or natural disaster. Its unique capacity to reach remote areas during times of catastrophe, radio continues to be a lifeline to the most vulnerable in times of crisis. The fall of 2017 was one of the most active More

Nielsen Audio Removes Four PPM Households in Los Angeles
Nielsen Audio
Nielsen Audio
According to a notice sent to Nielsen Audio clients on Monday, the company said it had removed four households in Los Angeles (ranked #2), prompting it to publish revised PPM ratings. "An internal review determined that these homes did not meet our compliance and data integrity standards," said Nielsen in a letter to clients. More

Radio Formats with Mass Appeal Are on the Rise in Q1
Radio reaches nearly everyone in America, according to Nielsen's most recent Audio Today report. On a weekly basis, 93% of all adults tune in to radio, the most of any platform, and radio has 243 million listeners in a given month. According to March PPM ratings, several formats that have mass appeal saw rises in listener share More

NYMRAD Publishes Q1 2018 State of the Market Report
New York Market Radio Association (NYMRAD) has released its First Quarter 2018 State of the New York Market Report. The analysis of the New York marketplace is designed to help advertisers understand Radio's impact on consumers and its prominent role in the local advertising landscape. The report assesses the New York area More

Radio Continues as Top Weekly U.S. Reach Medium
Nielsen Audio
Nielsen Audio
According to Nielsen's April 2018 Audio Today Report, audio plays a central role in the daily lives of hundreds of millions of consumers. This iteration of the report focuses on how Americans listen to audio, with radio at the centerpiece. Despite the countless number of options available today, AM/FM radio continues to be the More

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