Nielsen Ratings

March 2024 PPM

Nielsen Ratings

February 2024 Trends

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Report: AM/FM Radio and Digital Should Be the Base Buy

Cumulus Media and Westwood One

While local advertisers have a lot of different marketing options, a new analysis from Nielsen reveals that the most effective media plan consists of a base buy of AM/FM radio and digital solutions. This week's Cumulus Media | Westwood One Audio Active Group blog examines how advertising works and why AM/FM More

Study Finds AM/FM Radio Elevates The Media Plan

Cumulus Media and Westwood One

This week's Cumulus Media | Westwood One Audio Active Group blog examines a recent study from Nielsen that reveals how AM/FM radio elevates the media plan with dramatic lifts in incremental reach among light TV viewers and younger demographics. The study found that the addition of AM/FM radio to the media More

Nielsen Moves Out of Three Markets, Eastlan Expands

Nielsen

Nielsen plans to discontinue radio measurement in three diary markets following the Spring 2024 ratings period. The affected markets include Greenville-New Bern-Jacksonville NC, Sunbury-Selinsgrove-Lewisburg PA and Visalia-Tulare-Hanford CA. This decision marks a significant change, More

Jacobs Releases Radio's Road Map for Political Marketers

Jacobs Media

Jacobs Releases Radio's Road Map for Political Marketers On the heels of the release of Nielsen's new report, "Optimizing Political Campaigns To Win In November," Jacobs Media has released initial results from its 2024 Techsurvey report, providing radio broadcasters with a road map to utilize when generating More

AM/FM Radio Expands its Ratings Lead Over TV

Cumulus Media and Westwood One

Nielsen just released Total Audience Report from Q3 2023 revealing AM/FM radio continues to be America's number one mass reach media. Among persons 18 , AM/FM radio out reaches social media, online video, TV/internet-connected devices and TV. This week's Cumulus Media | Westwood One Audio Active Group blog More

Superadio Promotes Raphael George to VP/Affiliate S&C

Raphael George

Superadio Networks (SRN) promotes Raphael George to Vice President of Affiliate Sales & Content, effective immediately. In his expanded role, George will continue oversight of the affiliate relations team as well as adding new programming and content strategy duties. He previously served as the Program More

Audacy & Nielsen Study Finds that Radio Gets the Votes

I Voted sticker

Audacy partnered with Nielsen on a new political study, which notes if a campaign reallocated 20% of existing ad dollars to Radio, it could reach 17% more voters. With many of the 2024 local, state and federal elections expected to be hotly contested, every bit of exposure will be critical. Radio may be a More

Panelists Announced for RAB's ''Radio Works for Political''

Radio Advertising Bureau

As part of RAB's continued initiative, the next Radio Works presentation, "Radio Works for Political," will aid sellers in better understanding this ad category during the upcoming election cycle and securing political ad dollars. During the live presentation, Sliver Oak Political President Steve Passwaiter More

''Chachi Loves Everybody'' Podcast Releases New Episodes

''Chachi Loves Everybody''

Benztown releass of two new episodes of "Chachi Loves Everybody," an original podcast featuring Benztown President and audio brand builder Dave "Chachi" Denes. The episodes feature Chachi's recent chats from Benztown's Los Angeles studios with Key Networks and Sun & Fun Media COO Dennis Green and More

Radio Attribution for Site Traffic & Search Can Be Measured

Cumulus Media and Westwood One

Over the past five years (2019-2023), Cumulus Media | Westwood One Audio Active Group has commissioned LeadsRx to conduct 17 attribution studies for brands spanning a variety of categories. The categories included tax preparation services, B2B supplies/services, apparel and jewelry retailers, financial More

Report: Apple's New iOS 17 Software is a Positive

Cumulus Media and Westwood One

Major improvements and updates to Apple's podcast app occur within the overall iOS operating system of the iPhone rather than Apple's podcast app. An enhancement in the recent iOS 17 is the reduction in automatic downloads. This week's Cumulus Media | Westwood One Audio Active Group blog looks at how this More

March Madness on Radio Boasts Higher Engagement Than TV

Cumulus Media and Westwood One

While the NFL post season is just beginning, marketers are looking ahead to March Madness. A series of new studies reveal while NCAA March Madness games are available both on TV and AM/FM radio, each broadcast has a very different audience profile. This week's Cumulus Media | Westwood One Audio Active Group More

FCC Adopts 2018 Review of Broadcast Ownership Rules

Federal Communications Commission

The FCC issued a Report and Order on Tuesday, closing the 2018 Quadrennial Review proceeding. The order retains the existing media ownership rules and adopts minor modifications that the Commission says better tailors them to the current media marketplace. A vote was due in 2018, but due to the long absence More

Nielsen Audio Today Report Focuses on Black Consumers

Nielsen Audio

Nielsen has released the newest issue of its Audio Today report: A Focus on Black Consumers. The report details how Black listeners use Broadcast Radio, Podcasts, Streaming and Satellite Radio. For the first time, Nielsen breaks down the differences between general audio providers More

Insights from the Nielsen 2023 Consumer Survey

Nielsen Audio

Last week, Nielsen revealed its 2023 Consumer Survey report which uncovered consumers' feelings about macroeconomic trends, their preferred platforms and channels, and sentiments around influencers, advertisements and ad-avoidance. According to the report, radio scored quite More

Spanish Broadcasting Q3 Net Revs Fall 8% to $35 Million

Spanish Broadcasting System

Spanish Broadcasting System reported third quarter net revenue fell 8% to $35 million from $38 million in 2022. The decrease was primarily due to other revenue, network, local, and digital sales, partially offset by increases in barter and national sales. Operating expenses increased More

2023 CoS to America Awards to Broadcast Nationally

National Association of Broadcasters Leadership Foundation

A one-hour radio and television special of the 2023 Celebration of Service to America Awards will air nationally on over 700 local radio and television broadcast stations across the country beginning November 27 through December 24. Presented by the National Association of More

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