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Nielsen Launches Podcast Listener Buying Power Service
Nielsen
Nielsen
Nielsen is launching the Nielsen Podcast Listener Buying Power Service from Nielsen Scarborough, with iHeartMedia, Cadence13, Sticher, Westwood One and cabana as charter clients. For the first time, clients will be able to profile shows using program titles More

Report: Local Radio was the Real Winner of the NBA Draft
Media Monitors
Media Monitors
Every year, basketball fans -- especially those of underdog teams -- anticipate the NBA draft. What makes the NBA Draft so exciting is that there are plenty of surprises. But the draft isn't a just a story about teams and players. It's also More

Nielsen's Audio Today 2019 Finds Radio Still #1 Platform
Nielsen's Audio Today Report for 2019 is out and offers insights regarding listening trends, in all of its various forms, including podcasting and smart speakers. AM/FM radio notably stands out from the crowd as radio reaches more Americans each week (92%) and 272 More

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iHeartMedia to Support Nielsen Continuous Diary Measurement
Nielsen Audio
Nielsen Audio
Nielsen has announced that iHeartMedia will advance radio attribution by supporting Nielsen Media Impact (NMI) and Continuous Diary Measurement (CDM) in Nielsen Audio's four book markets. With this agreement, Nielsen is moving forward with its decision to More

SBG Adds Nielsen Media Impact to Audio Insights Platform
Nielsen
Nielsen
Nielsen has announced that Sun Broadcast Group will expand its relationship with the ratings firm to license Nielsen Media Impact (NMI) powered by Nielsen's Total Media Fusion. NMI is a cross-platform media planning and optimization solution that helps clients More

Media Monitors, Nielsen Audio Launch ''Audio Overnights''
Media Monitors
Media Monitors
Media Monitors, in collaboration with Nielsen Audio, has announced a new programming tool that can reveal changes in PPM listening faster than ever before. The new jointly-developed service, Audio Overnights, is currently in beta testing with Media Monitors' More

Clay Travis & Fox Sports Radio Launch New Podcast
Fox Sports Radio, a division of Premiere Networks, and multimedia personality Clay Travis announced the launch of a new iHeartRadio Original Podcast, Wins & Losses with Clay Travis, on the iHeartPodcast Network. This new podcast will feature candid, in-depth conversations with the biggest More

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Nielsen Expands Local Media Impact to 19 Additional Markets
Nielsen
Nielsen
Local Nielsen Media Impact (Local NMI), a solution that provides local media planning and cross-channel optimization across local radio and TV, is expanding to include 19 additional markets. Local NMI enables agencies, advertisers and media sellers to plan media More

ARC Becomes Software Solutions Provider of Nielsen Data
ARC
ARC
Reatro Ventures has announced that its affiliate relations software, ARC, has officially become a recognized software solutions provider of Nielsen data. The new relationship allows users of ARC to access Nielsen data for radio stations across America directly More

NAB Files Comments with the FCC Over Ownership Review
NAB
NAB
NAB has filed comments with the FCC in response to the Commission's quadrennial ownership review NPRM. The trade group's comments focus on the local radio and TV rules, arguing that the FCC must define the media and advertising markets much more broadly than in the past. NAB also said that digital More

Entercom, Nielsen Ink Data-Driven Multi-Year Agreement
Entercom
Entercom
Entercom and Nielsen have announced a multi-year strategic agreement for a suite of measurement tools aimed at enhancing the broadcaster's data-driven capabilities for advertisers. As part of the deal, Entercom will add new products including Nielsen Media Impact, RHIZA, Nielsen Marketing Cloud and More

Report: Podcast Advertising to Exceed $500 Million in 2019
Nielsen
Nielsen
The IAB expects podcast advertising to exceed $500 million in 2019, which represents growth of about 65% in just two years. About one-in-five Americans listen to podcasts each week, and revenues in the U.S. are expected to hit half a billion this year. That's a More

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Total Audience Report Finds Total Media Use Remains Steady
Nielsen
Nielsen
Overall total media use among U.S. adults remains unchanged year-over-year at 10-and-a-half hours per day according to Nielsen's Total Audience report for the third quarter. But there are shifts in were that time being spent is dedicated to, as we see increases in More

Westwood One Adds Nielsen's National Media Impact
Westwood One has expanded its relationship with Nielsen to license the national version of Nielsen Media Impact (NMI) powered by Nielsen's Total Media Fusion. This cross-platform media planning and optimization solution helps clients understand total campaign reach, frequency and duplication using More

Eastlan Replaces Nielsen in Merced, Adds Williamsport
Eastlan Ratings
Eastlan Ratings
The radio ratings currency is changing in Merced, CA. Eastlan Ratings will become the new measurement provider beginning with the Spring, 2019 survey period. Eastlan has also added service to the Williamsport, PA, market. "As has been the case since Eastlan was founded 20 years ago, we remain More

GeoBroadcast Solutions Names Harvey Wells Dir. Sales/Marketing
GeoBroadcast Solutions has appointed Harvey Wells as Director of Sales Development and Marketing, effective immediately. Wells is responsible for the continued roll-out of GeoBroadcast Solutions' patented MaxxCasting technology, and will help introduce the company's patented, ZoneCasting More

Study: Most Radio Listening Occurs During Midday Slots
Westwood One
Westwood One
A Westwood One blog post is taking on the common misperception among advertisers that most radio listening occurs during morning and afternoon drive times. Using Advertiser Perceptions survey data from marketer and agency professionals and comparing it with Nielsen data, the truth is revealed -- More

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