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Nielsen Expands Local Media Impact to 19 Additional Markets
Nielsen
Nielsen
Local Nielsen Media Impact (Local NMI), a solution that provides local media planning and cross-channel optimization across local radio and TV, is expanding to include 19 additional markets. Local NMI enables agencies, advertisers and media sellers to plan media More

ARC Becomes Software Solutions Provider of Nielsen Data
ARC
ARC
Reatro Ventures has announced that its affiliate relations software, ARC, has officially become a recognized software solutions provider of Nielsen data. The new relationship allows users of ARC to access Nielsen data for radio stations across America directly More

NAB Files Comments with the FCC Over Ownership Review
NAB
NAB
NAB has filed comments with the FCC in response to the Commission's quadrennial ownership review NPRM. The trade group's comments focus on the local radio and TV rules, arguing that the FCC must define the media and advertising markets much more broadly than in the past. NAB also said that digital More

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Entercom, Nielsen Ink Data-Driven Multi-Year Agreement
Entercom
Entercom
Entercom and Nielsen have announced a multi-year strategic agreement for a suite of measurement tools aimed at enhancing the broadcaster's data-driven capabilities for advertisers. As part of the deal, Entercom will add new products including Nielsen Media Impact, RHIZA, Nielsen Marketing Cloud and More

Report: Podcast Advertising to Exceed $500 Million in 2019
Nielsen
Nielsen
The IAB expects podcast advertising to exceed $500 million in 2019, which represents growth of about 65% in just two years. About one-in-five Americans listen to podcasts each week, and revenues in the U.S. are expected to hit half a billion this year. That's a More

Total Audience Report Finds Total Media Use Remains Steady
Nielsen
Nielsen
Overall total media use among U.S. adults remains unchanged year-over-year at 10-and-a-half hours per day according to Nielsen's Total Audience report for the third quarter. But there are shifts in were that time being spent is dedicated to, as we see increases in More

Westwood One Adds Nielsen's National Media Impact
Westwood One has expanded its relationship with Nielsen to license the national version of Nielsen Media Impact (NMI) powered by Nielsen's Total Media Fusion. This cross-platform media planning and optimization solution helps clients understand total campaign reach, frequency and duplication using More

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Eastlan Replaces Nielsen in Merced, Adds Williamsport
Eastlan Ratings
Eastlan Ratings
The radio ratings currency is changing in Merced, CA. Eastlan Ratings will become the new measurement provider beginning with the Spring, 2019 survey period. Eastlan has also added service to the Williamsport, PA, market. "As has been the case since Eastlan was founded 20 years ago, we remain More

GeoBroadcast Solutions Names Harvey Wells Dir. Sales/Marketing
GeoBroadcast Solutions has appointed Harvey Wells as Director of Sales Development and Marketing, effective immediately. Wells is responsible for the continued roll-out of GeoBroadcast Solutions' patented MaxxCasting technology, and will help introduce the company's patented, ZoneCasting More

Study: Most Radio Listening Occurs During Midday Slots
Westwood One
Westwood One
A Westwood One blog post is taking on the common misperception among advertisers that most radio listening occurs during morning and afternoon drive times. Using Advertiser Perceptions survey data from marketer and agency professionals and comparing it with Nielsen data, the truth is revealed -- More

Smart Speaker Sales Will Exceed 64 Million in 2022
Smart Speakers
Smart Speakers
Parks Associates research estimates that U.S. households will buy more than 64 million smart speakers with voice assistants in 2022, as part of the smart home trend driving widespread adoption of voice control. Strategies for Integrating Voice in the Smart Home More

Study: Smart Speaker Penetration is Up 43% Among 14-54
NuVoodoo Media Services' latest NuVoodoo Ratings Prospects Study of 3,084 respondents, ages 14-54, across all PPM markets revealed that Smart Speaker penetration is up to 43% among Persons 14-54. The study is conducted twice a year and this is the 13th that More

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Shayna Sharpe and AJ Vaughan Join Futuri Media's TopLine Team
Futuri Media has added sales veterans Shayna Sharpe and AJ Vaughan to their TopLine team. TopLine is the sales intelligence platform that provides resources for sales teams in the field at every step in the sales process, from positioning to presenting to closing. Shayna Sharpe will lead More

Westwood One Expands ROI Guarantee With C3 Metrics
Westwood One and C3 Metrics
Westwood One and C3 Metrics
C3 Metrics, a cross-channel advertising measurement company, has entered into an agreement with Westwood One to expand WWO's ROI Guarantee by providing the first national radio attribution measurement. Under the deal, Westwood One will utilize the proprietary C3 Metrics Outcome Currency (BOS Score) More

iHM Names Hetal Patel EVP of SmartAudio Intelligence Insights
Hetal Patel
Hetal Patel
iHeartMedia announced today that Hetal Patel has been named Executive Vice President of SmartAudio Intelligence Insights, effective immediately. Patel will report to Brian Kaminsky, President of SmartAudio and Analytics Group for iHeartMedia. In her new role, Patel will lead the SmartAudio More

Missing Data Prompts Nielsen to Re-issue Dec PPM Results
Nielsen
Nielsen
Nielsen began re-issuing PPM monthly results on Monday, December 31 with re-stated audience estimates for the first 24 markets that were issued last week (December 26, 27), along with the remaining 24 unreleased markets. The ratings had reportedly been under More

Nielsen, Hearst Ink Agreement for PPM Ratings in Baltimore
Nielsen
Nielsen
Nielsen and Hearst Television announced Thursday a renewal agreement for its radio & television outlets, behavioral insights and measurement services. The deal provides Hearst stations with local electronic ratings across its 26 local markets, as well as More

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