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Sports Radio Tuning Tied to Baseball Opening Day
MLB Opening Day
MLB Opening Day
As the oldest professional sporting league in America, baseball has been around since before the advent of radio. The first radio broadcast took place on KDKA-AM in Pittsburgh in 1920, and a year later the first baseball game on the radio also aired on the station -- a Pirates-Phillies affair. That year (1921) also More

Max Media/Norfolk Chooses Eastlan As Ratings Provider
Eastlan
Eastlan
After an extended period of operating without audience ratings, Max Media will again be a ratings subscriber but this time with Eastlan Ratings. Under the terms of a new multi-year agreement, Eastlan Ratings will field its initial audience measurement study in the Norfolk-Virginia Beach-Newport News market in Summer More

News Radio Audience Jumps Following Hurricane Maria
Nielsen Audio
Nielsen Audio
Radio broadcasters stay attuned to what's happening in their local communities, particularly during times of hardship or natural disaster. Its unique capacity to reach remote areas during times of catastrophe, radio continues to be a lifeline to the most vulnerable in times of crisis. The fall of 2017 was one of the More

Nielsen Audio Removes Four PPM Households in Los Angeles
Nielsen Audio
Nielsen Audio
According to a notice sent to Nielsen Audio clients on Monday, the company said it had removed four households in Los Angeles (ranked #2), prompting it to publish revised PPM ratings. "An internal review determined that these homes did not meet our compliance and data integrity standards," said Nielsen in a letter to clients. More

Radio Formats with Mass Appeal Are on the Rise in Q1
Radio reaches nearly everyone in America, according to Nielsen's most recent Audio Today report. On a weekly basis, 93% of all adults tune in to radio, the most of any platform, and radio has 243 million listeners in a given month. According to March PPM ratings, several formats that have mass appeal saw rises in listener share More

NYMRAD Publishes Q1 2018 State of the Market Report
New York Market Radio Association (NYMRAD) has released its First Quarter 2018 State of the New York Market Report. The analysis of the New York marketplace is designed to help advertisers understand Radio's impact on consumers and its prominent role in the local advertising landscape. The report assesses the New York area More

Radio Continues as Top Weekly U.S. Reach Medium
Nielsen Audio
Nielsen Audio
According to Nielsen's April 2018 Audio Today Report, audio plays a central role in the daily lives of hundreds of millions of consumers. This iteration of the report focuses on how Americans listen to audio, with radio at the centerpiece. Despite the countless number of options available today, AM/FM radio continues to be the More

Veteran Research Exec Laura Ivey Joins Edison Research
Laura Ivey
Laura Ivey
Longtime radio research executive Laura Ivey joins Edison Research, where she will be directing various aspects of Edison's growing practice in audio and social media. She will also take a role in Edison's election research. Ivey, who has had a variety of roles at Arbitron and Nielsen dating back to 1996, most recently served More

NPR Maintains its Highest Ratings Ever
NPR
NPR
NPR says that it and its member stations have upheld their highest broadcast ratings of all time, with solid growth across digital platforms. According to Nielsen Audio's Fall 2017 results, the total weekly listeners for all programming on NPR affiliates is 37.7 million people -- a record that has been maintained since Spring, More

Nielsen Launches Audio Diary Monthly Insights Reports
Nielsen
Nielsen
Nielsen launches Diary Monthly Insights Reports, a new set of reports to diary market subscribers of PD Advantage and Arbitrends. These reports provide audio clients with more granularity and specificity about diary listening behavior and trends and will be delivered to subscribers on a monthly basis. "In today's More

Nielsen: News/Talk, AC Off to Strong Start in 2018
Nielsen has compared eight years of monthly PPM data across the same formats and demographics, finding the AC format is off to a strong start in 2018, one of it's strongest of all time since the advent of PPM measurement. Continuing the trend, News/Talk was strong again in February, and helped by annual considerations such as More

Nielsen: Podcasts Are the Darling for Advertisers
Nielsen's has released its podcasting report "Nielsen Podcasting Insights: A Marketer's Guide to Podcasting." The medium saw a significant growth in engagement from 2016 to 2017. As a result, podcasts are becoming a darling of advertisers, as well as a trusted source for brands looking to reach consumers. To determine if More

Research Director Releases Enhanced Hot Zip Report
Research Director Inc. announces an upgrade to its Hot Zip Report. Now, in addition to providing stations with data on which market zip codes provide the most listening, the report features an enhanced trending section. Radio outlets will now be able to track listening by zip code over the previous 14 Nielsen surveys. The More

Futuri Media Welcomes Sharkey, Tarantine and Roberts
Michael Sharkey, Jim Roberts & Jim Tarantine
Michael Sharkey, Jim Roberts & Jim Tarantine
Futuri Media has announced several key additions to its fast-growing team. Michael Sharkey joins as Product Manager, #engage and Futuri Mobile. Sharkey, known to many in the industry as "Shark," has more than 25 years experience in programming and brand management positions for radio broadcasters, including 14 years at Cox More

Study Reveals Spike in Smart Speaker Ownership
NuVoodoo Media Services announces that the latest NuVoodoo Ratings Prospects Study of 3,041 respondents, ages 14-54, across all PPM markets reveals a sharp rise in smart speaker ownership since the previous study in August, 2017 and this new study fielded in late January. Smart speaker ownership kicked into overdrive across More

AM/FM Radio Powers ROI for Brand Marketers
Westwood One
Westwood One
Westwood One has announced the results of the first Nielsen Catalina Solutions (NCS) sales effect study conducted for an AM/FM radio campaign in the personal care brand category. "Westwood One has been very vocal that AM/FM radio delivers an impressive return on investment for brand marketers," said Suzanne Grimes, EVP More

MIW 2017 Radio Gender Analysis Study Released
According to the latest MIW Gender Analysis Study, released by the Mentoring and Inspiring Women in Radio (MIW) Group, out of 11,301 AM and FM radio stations, accounted for by PrecisionTrak, some 1,974 stations, or 18.1%, have women holding the General Manager position in 2017. This is an increase from 2016 which was 17.8% and More

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