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Westwood One Expands ROI Guarantee With C3 Metrics
Westwood One and C3 Metrics
Westwood One and C3 Metrics
C3 Metrics, a cross-channel advertising measurement company, has entered into an agreement with Westwood One to expand WWO's ROI Guarantee by providing the first national radio attribution measurement. Under the deal, Westwood One will utilize the proprietary C3 Metrics Outcome Currency (BOS Score) More

iHM Names Hetal Patel EVP of SmartAudio Intelligence Insights
Hetal Patel
Hetal Patel
iHeartMedia announced today that Hetal Patel has been named Executive Vice President of SmartAudio Intelligence Insights, effective immediately. Patel will report to Brian Kaminsky, President of SmartAudio and Analytics Group for iHeartMedia. In her new role, Patel will lead the SmartAudio More

Missing Data Prompts Nielsen to Re-issue Dec PPM Results
Nielsen
Nielsen
Nielsen began re-issuing PPM monthly results on Monday, December 31 with re-stated audience estimates for the first 24 markets that were issued last week (December 26, 27), along with the remaining 24 unreleased markets. The ratings had reportedly been under More

Nielsen, Hearst Ink Agreement for PPM Ratings in Baltimore
Nielsen
Nielsen
Nielsen and Hearst Television announced Thursday a renewal agreement for its radio & television outlets, behavioral insights and measurement services. The deal provides Hearst stations with local electronic ratings across its 26 local markets, as well as More

Nielsen Total Audience Report Shows Strong Audio Results
Nielsen
Nielsen
As the media landscape continues to evolve, consumers are now faced with a variety of options to customize their usage across radio, television and digital. According to Nielsen's Total Audience Report for Q2, Adults 50-64 spend more overall time per day than any More

News/Talk, AC, Country Tops 2018 PPM Radio Formats
Nielsen
Nielsen
Hundreds of U.S. radio stations are playing wall-to-wall holiday music as Christmas approaches. The moves continue to pay off for the stations that swap their format for "all-holiday" music, particularly for Adult Contemporary. But, News/Talk radio continues to be More

Nielsen Set to Begin Continuous Diary Measurement in 2019
Nielsen revealed on Thursday how it would change the measurement of over 200 small and medium markets measured with the Audio Diary from a quarterly (or 2X times a year static view) to monthly reporting. The move is an effort to align both Radio and TV reporting More

Benztown Names Scott Mayton to Director National Imaging
Scott Mayton
Scott Mayton
Benztown appoints Scott Mayton (aka Justin Case) to the newly-created post of Director/National Imaging. In his new role, Mayton will provide dedicated "white glove" service to national media companies signing group imaging deals with Benztown. Prior to joining the company in January, Anderson was More

Horizon Media Adopts Nielsen Digital Content Ratings
Nielsen
Nielsen
Nielsen and Horizon Media announced the expansion of their partnership to include Digital Content Ratings data as part of the agency's media planning and activation tool, Cadence. With this agreement, Horizon clients will have access to an independent view of how More

David Kenny Named CEO, Board Member of Nielsen Holdings
David Kenny
David Kenny
David Kenny will join Nielsen as CEO as well as the company's board of directors. He joins Nielsen from IBM, where he led IBM's Cognitive Solutions business. Kenny succeeds Mitch Barns who, as previously announced, is retiring from the company on December 31 after 22 years. Prior to IBM, he was More

Westwood One Adds Nielsen Auto Cloud for Ad Offerings
Nielsen signs Westwood One to use its "Nielsen Auto Cloud" for their auto marketing and measurement capabilities. Auto marketers can now target car buyers across radio, streaming audio and podcast media. The Nielsen Auto Cloud matches listeners of all types with J.D. Power and Nielsen car shopping, More

Report: Legendary Steve Dahl Set to Exit WLS-AM/Chicago
Steve Dahl
Steve Dahl
After four years as afternoon host on the Cumulus Media's News/Talk WLS-AM/Chicago, Radio Hall-of-Famer Steve Dahl has confirmed to Chicago media columnist Robert Feder that his final show will air on December 21. Feder reports that Dahl's announcement followed his report Tuesday that WLS is More

95% of Adults Tune to Network-Affiliated Station Each Week
Nielsen
Nielsen
Consumers in today's fragmented media landscape have so many ways to discover content across many devices and platforms. However, according to Nielsen's Audio Today Report, radio continues to reach more Americans each week than any other platform. With the advance More

NuVoodoo Sees Opportunity in Weaponizing the Weather
NuVoodoo Media Services recently completed 12th and latest Ratings Prospects Study and has revealed that severe weather events significantly increase listener tune-in, second only to commercial-free music sweeps. That's good news for radio stations, coming on the More

Philly Radio Broadcasters Showcase Radio's Local Impact
RAB
RAB
Philadelphia area radio stations gathered together to host local businesses including advertising agencies, marketers, business owners and media executives on October 17 for "Radio It's On In Philadelphia," an event focused on radio's attributes and how it can More

BIA Debuts First Radio Version of BIA ADVantage Platform
BIA
BIA
BIA Advisory Services has announced that local radio market forecasts are now available in its data platform, BIA ADVantage, along with details on local television. BIA ADVantage delivers online access to the firm's local market estimates and forecast data, along with insights and analytics on More

Nielsen Moves to Year-Round Monthly Reporting
Nielsen announced today it will transform the measurement of markets that are measured with the audio diary from a quarterly or two times a year view to year-round measurement with monthly reporting. They say the benefit to clients is the ability to see seasonal More

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