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Westwood One Adds Nielsen's National Media Impact
Westwood One has expanded its relationship with Nielsen to license the national version of Nielsen Media Impact (NMI) powered by Nielsen's Total Media Fusion. This cross-platform media planning and optimization solution helps clients understand total campaign reach, frequency and duplication using More

Eastlan Replaces Nielsen in Merced, Adds Williamsport
Eastlan Ratings
Eastlan Ratings
The radio ratings currency is changing in Merced, CA. Eastlan Ratings will become the new measurement provider beginning with the Spring, 2019 survey period. Eastlan has also added service to the Williamsport, PA, market. "As has been the case since Eastlan was founded 20 years ago, we remain More

GeoBroadcast Solutions Names Harvey Wells Dir. Sales/Marketing
GeoBroadcast Solutions has appointed Harvey Wells as Director of Sales Development and Marketing, effective immediately. Wells is responsible for the continued roll-out of GeoBroadcast Solutions' patented MaxxCasting technology, and will help introduce the company's patented, ZoneCasting More

Study: Most Radio Listening Occurs During Midday Slots
Westwood One
Westwood One
A Westwood One blog post is taking on the common misperception among advertisers that most radio listening occurs during morning and afternoon drive times. Using Advertiser Perceptions survey data from marketer and agency professionals and comparing it with Nielsen data, the truth is revealed -- More

Smart Speaker Sales Will Exceed 64 Million in 2022
Smart Speakers
Smart Speakers
Parks Associates research estimates that U.S. households will buy more than 64 million smart speakers with voice assistants in 2022, as part of the smart home trend driving widespread adoption of voice control. Strategies for Integrating Voice in the Smart Home More

Study: Smart Speaker Penetration is Up 43% Among 14-54
NuVoodoo Media Services' latest NuVoodoo Ratings Prospects Study of 3,084 respondents, ages 14-54, across all PPM markets revealed that Smart Speaker penetration is up to 43% among Persons 14-54. The study is conducted twice a year and this is the 13th that More

Shayna Sharpe and AJ Vaughan Join Futuri Media's TopLine Team
Futuri Media has added sales veterans Shayna Sharpe and AJ Vaughan to their TopLine team. TopLine is the sales intelligence platform that provides resources for sales teams in the field at every step in the sales process, from positioning to presenting to closing. Shayna Sharpe will lead More

Westwood One Expands ROI Guarantee With C3 Metrics
Westwood One and C3 Metrics
Westwood One and C3 Metrics
C3 Metrics, a cross-channel advertising measurement company, has entered into an agreement with Westwood One to expand WWO's ROI Guarantee by providing the first national radio attribution measurement. Under the deal, Westwood One will utilize the proprietary C3 Metrics Outcome Currency (BOS Score) More

iHM Names Hetal Patel EVP of SmartAudio Intelligence Insights
Hetal Patel
Hetal Patel
iHeartMedia announced today that Hetal Patel has been named Executive Vice President of SmartAudio Intelligence Insights, effective immediately. Patel will report to Brian Kaminsky, President of SmartAudio and Analytics Group for iHeartMedia. In her new role, Patel will lead the SmartAudio More

Missing Data Prompts Nielsen to Re-issue Dec PPM Results
Nielsen
Nielsen
Nielsen began re-issuing PPM monthly results on Monday, December 31 with re-stated audience estimates for the first 24 markets that were issued last week (December 26, 27), along with the remaining 24 unreleased markets. The ratings had reportedly been under More

Nielsen, Hearst Ink Agreement for PPM Ratings in Baltimore
Nielsen
Nielsen
Nielsen and Hearst Television announced Thursday a renewal agreement for its radio & television outlets, behavioral insights and measurement services. The deal provides Hearst stations with local electronic ratings across its 26 local markets, as well as More

Nielsen Total Audience Report Shows Strong Audio Results
Nielsen
Nielsen
As the media landscape continues to evolve, consumers are now faced with a variety of options to customize their usage across radio, television and digital. According to Nielsen's Total Audience Report for Q2, Adults 50-64 spend more overall time per day than any More

News/Talk, AC, Country Tops 2018 PPM Radio Formats
Nielsen
Nielsen
Hundreds of U.S. radio stations are playing wall-to-wall holiday music as Christmas approaches. The moves continue to pay off for the stations that swap their format for "all-holiday" music, particularly for Adult Contemporary. But, News/Talk radio continues to be More

Nielsen Set to Begin Continuous Diary Measurement in 2019
Nielsen revealed on Thursday how it would change the measurement of over 200 small and medium markets measured with the Audio Diary from a quarterly (or 2X times a year static view) to monthly reporting. The move is an effort to align both Radio and TV reporting More

Benztown Names Scott Mayton to Director National Imaging
Scott Mayton
Scott Mayton
Benztown appoints Scott Mayton (aka Justin Case) to the newly-created post of Director/National Imaging. In his new role, Mayton will provide dedicated "white glove" service to national media companies signing group imaging deals with Benztown. Prior to joining the company in January, Anderson was More

Horizon Media Adopts Nielsen Digital Content Ratings
Nielsen
Nielsen
Nielsen and Horizon Media announced the expansion of their partnership to include Digital Content Ratings data as part of the agency's media planning and activation tool, Cadence. With this agreement, Horizon clients will have access to an independent view of how More

David Kenny Named CEO, Board Member of Nielsen Holdings
David Kenny
David Kenny
David Kenny will join Nielsen as CEO as well as the company's board of directors. He joins Nielsen from IBM, where he led IBM's Cognitive Solutions business. Kenny succeeds Mitch Barns who, as previously announced, is retiring from the company on December 31 after 22 years. Prior to IBM, he was More

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