Triton Digital Integrates MediaMath DSP with a2x

RADIO ONLINE | Wednesday, November 29, 2017 | 3:15pm CT

Triton Digital

Triton Digital has announced the integration of its audio advertising marketplace, a2x, with MediaMath's omnichannel DSP. The partnership provides MediaMath's advertisers with the ability to add online audio from top-tier broadcasters and streaming music services to their programmatic, omnichannel buys. a2x, a programmatic buying marketplace for digital audio, enables buyers to purchase targeted, non-skippable and brand safe audio ad buys across digital audiences.

"With tremendous reach, a wide array of inventory, and sophisticated targeting capabilities, a2x has the ability to connect brands and audience in a powerful and relevant manner," said MediaMath Director/Supply Partnerships Anna Hewitt. "We are happy to partner with Triton Digital, to provide our marketers with access to Triton's premium and diverse audio inventory to further enhance their omnichannel buys."

"We are proud to have integrated MediaMath with a2x, and look forward to helping their marketers connect to their target audiences in an easy, fully-automated manner, which is a benefit that only the a2x programmatic marketplace can deliver today," said Triton Digital Managing Director/Market Development and Strategy Benjamin Masse. "MediaMath shares our vision of making this connection easy, as their DSP makes integrating audio into omnichannel buys seamless, with simple campaign management, a unified workflow, and hands-on support."