Home Login RADIO ONLINE RSS Facebook
Advertisement

Americans Spend More Time with Audio on Mobile Phones


Edison Research
Edison Research

America's listening has shifted to mobile phones, a trend observed by Edison Research for years. Its latest Infinite Dial study shows that 88% of Americans age 16+ own a mobile phone, and as the availability of audio apps and podcast apps has increased, so has consumption on a mobile phone. Edison Research's Share of Ear database has been tracking audio consumption on various devices since the beginning of our study in 2014.

The graph below shows the percent of all audio, not just radio content, that is consumed via mobile device versus via a traditional radio receiver. In 2014, around half (49%) of all audio content was consumed on a traditional radio receiver, compared with 18% that was consumed on a mobile phone. The years since showed steady growth for mobile devices as time spent with traditional radio receivers declined.

As of Q4 2021, radio receivers still had the slightest edge over mobile, with 33% of all audio being consumed on a radio and 32% on a mobile phone. With the latest release of Q3 Share of Ear data, consumption of audio on a mobile device just passed radio receiver consumption, 33.3% to 33.1%.

This graph doesn't reference radio content, which can also be consumed via smart speakers, radio station apps (also on a mobile phone), SiriusXM receivers (also a form of radio content) or smart TVs. It references the hardware -- actual radio receivers.

Mobile devices are multi-media devices, providing content from many sources. Radio receivers with their single-use functionality and becoming more difficult to find outside of cars, just have not been able to compete.

Advertisement

Latest Radio Stories

American Music Fairness Act Re-Introduced in Congress
U.S. Congress
U.S. Congress
The American Music Fairness Act, legislation that would impose a new performance fee on broadcast radio outlets, has been re-introduced in Congress. If passed, the Act would mandate a fee on over-the-air music airplay on free, local radio that many, More

iHeartMedia New York Names Victor Giacomelli as VP/Sales
Victor Giacomelli
Victor Giacomelli
iHeartMedia/New York appoints Victor Giacomelli as Vice President of Sales for Urban WWPR (Power 105.1) and WWRL-AM (Black Information Network), effective immediately. Giacomellie joins from Audacy/Denver, where he was the Director of Sales. He More

CMG Orlando Ups Ashley Williams to Director of Sales
Ashley Williams
Ashley Williams
Cox Media Group/Orlando elevates Ashley Williams to Director of Sales. She's been with CMG for 15 years, crossing divisions from Radio, Corporate Digital and Television. Williams started her career with CMG in 2007 as a Television Sales Assistant More
Advertisement

Women In Radio to Host 7th Annual Conference in Atlanta
Women In Radio
Women In Radio
Women In Radio announces its 7th Annual "Cocktails, Cupcakes and Conversations" conference, taking place on March 11 from 12-3pm in Atlanta. This event is sponsored by Korbel, Originals by Africa's Best, Maple Street Biscuit Company, Foto Beauty Bar More

FSR Provides 23rd Annual Super Week Coverage from Arizona
FOX Sports Radio (FSR)
FOX Sports Radio (FSR)
FOX Sports Radio (FSR) has announced plans for its 23rd annual Super Week coverage beginning Monday, February 6. Featuring interviews with NFL players, newsmakers and celebrities, FSR will deliver coverage before, during and after the Big Game in More

Norfleet Joins KBME (Sportstalk 790)/Houston for Middays
Stan Norfleet
Stan Norfleet
KBME (Sportstalk 790) in Houston names Stan Norfleet to middays, weekdays from 10am-12pm, effective February 13. Norfleet, an NFL prospect, played football at the University of Virginia and Texas Southern University. He later worked for the Houston More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement