Good Karma Brands to Handle ESPN Radio, Podcast Sales

RADIO ONLINE | Monday, July 31, 2023

Good Karma Brands

Good Karma Brands has entered into an agreement to handle the sales and sales operations of ESPN Radio Network and the ESPN Podcast business beginning Friday, July 28. GKB's newest division will be led by GKB President Steve Politiziner. This partnership reaffirms ESPN's commitment to audio, while GKB becomes the primary sales representative across multiple platforms, including audio, digital, and events.

GKB's relationship with ESPN began over 20 years ago with an affiliate relationship with ESPN through its radio stations and has grown to encompass Florida-based bowl games with ESPN Events, ESPN's digital assets and the company's recent purchases of their largest market radio stations. GKB will now lead sales for ESPN Radio and ESPN Podcasts connecting advertising partners with passionate sports fans across the country.

ESPN Executive Editor & Head of Event and Studio Production Norby Williamson said, "ESPN has been leading and innovating in the audio space for over 30 years with our national radio lineup as well as our live event schedule with over 300 signature events annually and always-expanding podcast library. This latest iteration of our long-standing partnership with Good Karma Brands reinforces our commitment and ability to further grow the business."

He added, "ESPN will continue to lead the content, distribution and marketing across our wide range of audio platforms, with Good Karma now handling the advertising sales efforts. Our strategy, goals and passion for ESPN audio are very closely aligned with the Good Karma team and will lead to continued success and an unmatched experience for sports fans."