Home Login RADIO ONLINE RSS Facebook
Advertisement

Liquid Compass, AdsWizz Unveil Ad Technologies


Liquid Compass, in conjunction with partner AdsWizz, will announce the release of several new advertising technologies for the LC Pro 2.0 streaming platform. These new features give radio broadcasters more inventory to sell while making their streaming desktop and mobile players more interactive to attract and retain listeners.

"Our goal is to equip terrestrial and Internet radio broadcasters with the necessary tools to help grow their audience while monetizing new revenue streams," said Liquid Compass CEO/founder Zackary Lewis. "No other streaming company offers the granular level of advertising and hyper-targeting features that are offered through the Liquid Compass and AdsWizz integrated platform. In the end, we offer listeners more interactivity and advertisers more space to sell."

The new LC Pro 2.0 offers broadcasters the following new features:

"Portable" Now Playing Widget: New functionality allows listeners to connect with their favorite artists or discover new music directly from the player, or through a portable now playing widget that is accessible through the station's website and/or homepage. Listeners can click to watch the song's video, read artist biographical information and get song details, lyrics or concert dates.

Custom Couponing: Advertisers can deliver a "daily deal" or coupon for listeners that can be printed directly from the player. These coupons -- discounts at a local restaurant, a "buy one, get one free" offer from a store, etc. -- can be scheduled to run at specific times of the day through AdsWizz.

Custom Polling: Broadcasters can now survey listeners on any topic directly through the player. Detailed listener information is available to share with advertisers to tailor campaigns for specific target audiences. With readily available statistics, which can be viewed inside of Liquid Compass's online Client Control Center.

Player Takeovers: This feature enables the media player to be highly customized on the fly with sophisticated backgrounds through AdsWizz. For example, if a radio station is promoting breakfast specials from a restaurant chain during the morning drive, and another for lunch and dinner, they can create a customized player that features images in the background "skin" of the player to run at specified times.

Updated Player Tools: Using the Client Control Center, broadcasters can change the "skin" of the media player in just seconds to change the look and the feel of the product. Stations can choose to modify the "skin" of the player seasonally or even weekly.

"These intuitively designed and thoughtfully executed features provide a service unlike any on the market. Radio stations and advertisers alike can optimize these features to control virtually every aspect of their streaming radio experience while increasing monetization opportunities and better serving their interactive user base," added Lewis.

Advertisement

Latest Radio Stories

Los Angeles Talk Radio Legend Michael Jackson Dead at 87
Michael Jackson
Michael Jackson
Legendary KABC Radio and veteran Los Angeles talk personality Michael Jackson died Saturday at his home in Los Angeles, after suffering from Parkinson's Disease for the past decade. He was 87. Jackson's radio career spanned five decades and he spent More

MIW Welcomes Three New Members to Board of Directors
Mentoring and Inspiring Women in Radio
Mentoring and Inspiring Women in Radio
Mentoring and Inspiring Women in Radio (MIW) has announced three new members to its board of directors, including Haley Jones of MRC Data, Melissa Mitchell of Bonneville International and Brittney Jackson of Urban One/Radio One. MIW consists of More

Townsquare Utica Announces Bill McAdams Retirement
Bill McAdams
Bill McAdams
Townsquare Media/Utica, NY home to WFRG (Big Frog 104), WLZW (Lite 98.7), WODZ (96.1 The Eagle), WIBX 950 (WIBX) and WOUR-FM, has announced the retirement of Brand Manager Bill "Tad Pole" McAdams, who's also the co-host of the "Tad and Polly" More
Advertisement

Ben Boyd Named Manager of Cardinals Radio Network
Ben Boyd
Ben Boyd
Audacy News/Talk KMOX-AM and K254CR/St. Louis Executive Producer Ben Boyd is appointed Manager of the St. Louis Cardinals Radio Network, reports the St. Louis Post-Dispatch. He replaces Anne Carroll, who retired after 34 years heading the MLB More

WDRV/Chicago Honored With Two Silver Dome Awards
WDRV-FM
WDRV-FM
Hubbard Radio Classic Rock WDRV-FM (97.1 The Drive)/Chicago has been honored by the Illinois Broadcasters Association with two Silver Dome Awards. The station won the "Best Radio Station Community Service" award for The Drive's "Friday Night More

Joel Burke Joins KORA/Bryan-College Station as PD
Joel Burke
Joel Burke
Joel Burke inks a a three-year deal to become the new Program Director of Brazos Valley Radio's Country KORA-FM in Bryan-College Station, TX, effective Tuesday, February 1. He succeeds Rob "Edwards" Murch, who left in December. Previously, Burke was More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement