Liquid Compass, AdsWizz Unveil Ad Technologies

RADIO ONLINE | Thursday, April 12, 2012 | 2:49pm CT

Liquid Compass, in conjunction with partner AdsWizz, will announce the release of several new advertising technologies for the LC Pro 2.0 streaming platform. These new features give radio broadcasters more inventory to sell while making their streaming desktop and mobile players more interactive to attract and retain listeners.

"Our goal is to equip terrestrial and Internet radio broadcasters with the necessary tools to help grow their audience while monetizing new revenue streams," said Liquid Compass CEO/founder Zackary Lewis. "No other streaming company offers the granular level of advertising and hyper-targeting features that are offered through the Liquid Compass and AdsWizz integrated platform. In the end, we offer listeners more interactivity and advertisers more space to sell."

The new LC Pro 2.0 offers broadcasters the following new features:

"Portable" Now Playing Widget: New functionality allows listeners to connect with their favorite artists or discover new music directly from the player, or through a portable now playing widget that is accessible through the station's website and/or homepage. Listeners can click to watch the song's video, read artist biographical information and get song details, lyrics or concert dates.

Custom Couponing: Advertisers can deliver a "daily deal" or coupon for listeners that can be printed directly from the player. These coupons -- discounts at a local restaurant, a "buy one, get one free" offer from a store, etc. -- can be scheduled to run at specific times of the day through AdsWizz.

Custom Polling: Broadcasters can now survey listeners on any topic directly through the player. Detailed listener information is available to share with advertisers to tailor campaigns for specific target audiences. With readily available statistics, which can be viewed inside of Liquid Compass's online Client Control Center.

Player Takeovers: This feature enables the media player to be highly customized on the fly with sophisticated backgrounds through AdsWizz. For example, if a radio station is promoting breakfast specials from a restaurant chain during the morning drive, and another for lunch and dinner, they can create a customized player that features images in the background "skin" of the player to run at specified times.

Updated Player Tools: Using the Client Control Center, broadcasters can change the "skin" of the media player in just seconds to change the look and the feel of the product. Stations can choose to modify the "skin" of the player seasonally or even weekly.

"These intuitively designed and thoughtfully executed features provide a service unlike any on the market. Radio stations and advertisers alike can optimize these features to control virtually every aspect of their streaming radio experience while increasing monetization opportunities and better serving their interactive user base," added Lewis.