Advertisement |
Kassof: Preference Highest for Christian Radio P1s
RADIO ONLINE | Thursday, October 25, 2012 |
![]() ![]() ![]() ![]() ![]() ![]() |
New research from Mark Kassof & Co. reveals that Christian format P1 listeners have the highest level of preference for the station they listen to most. Overall, 50% of listeners think their P1 station is "a lot better" than other stations they listen to. But of those who name a Christian station, that number is 73%. Other formats with above average station preference are Public Radio (64%), News/Talk (61%) and Country (56%).
CHR stations have the lowest preference among their P1 listeners as 39% think their station is a lot better (while 55% find it only "slightly better"). Other formats with "a lot better" scores below average are Oldies/Classic Hits (42%), AC (43%) and Sports (44%).
The findings are based on 732 online surveys of 18- to 64-year-olds in the U.S. who can name a station they "spend the most time listening to." Stations' formats were categorized based on their ID and market. The survey was conducted October 1-4. More details can be found at kassof.com.
Advertisement |
Latest Radio Stories
WOZZ/Wausau-Stevens Point Flips to Mainstream Rock
|
Magellan AI Brings Cookie-Less IDs to Audio Measurement
|
iHeartRadio to Carry the Olympic Games Audio Live
|
Advertisement |
NAB Expresses Concerns Over Proposed New FM Station Class
|
RTDNA Finds Radio News Salaries Head Backwards by 11.5%
|
iHeartMedia Sacramento Names Steve Darnell Metro President
|