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Alpha Media Palm Springs Launches 98.5 The BULL


Alpha Media, Palm Springs announced the launch of a brand new country station, KDES 98.5 The BULL! The Bull is branded as a contemporary country station playing new Country music.

"If Stagecoach had a radio station it would be 98.5 The Bull, it's a perfect fit," said Alpha Media Executive VP of Programming Scott Mahalick.

"We're so excited about adding a new and fresh Country format to Alpha's already fantastic platform of Coachella Valley radio stations," added, Alpha Media Market Manager, Tricia Bastida. This is How We Roll by Florida Georgia Line featuring Luke Bryan was the first song played on the station.

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