CBS Radio Appoints Fred Bennett VP/GM Traffic Ops

RADIO ONLINE | Thursday, November 17, 2016

Fred Bennett

CBS Radio appoints Fred Bennett as VP/General Manager, Traffic Operations and Partnerships, effective November 21. In this newly-created role, he'll build an in-house traffic content and sales operation to serve CBS Radio's 117 stations. Bennett will also oversee CBS Radio's relationship with Radiate Media, its new traffic content partner that will supply customized data and also sell national sponsorships within traffic reports. The deal with Radiate Media is scheduled to begin in April.

In addition to leading the effort to further develop the businesses' operations, Bennett will be working to create a content-specific group -- composed of reporters and editors -- which will create local traffic reports to air on CBS Radio stations and accompanying online properties. A dedicated sales team will focus on selling sponsorships within and around the traffic reports to regional and local advertisers.

"Fred's 20-plus-year background in the traffic business coupled with his experience in Radio station sales and management make him uniquely qualified to lead our traffic content and sales operations," said CBS Radio COO Scott Herman.

Bennett added, "I'm thrilled to join CBS Radio and to have the opportunity to build traffic content and sales operations that focus on our audience needs and our advertising partner goals."

Most recently, Bennett served as President and Chief Revenue Officer of WKXW-FM (New Jersey 101.5). Prior to that, he was the chief business development officer for Jelli Inc. Bennett previously worked at Westwood One where he held a number of roles. Earlier in his career, he held various senior level sales and operations positions with WABC, Pamal Broadcasting and Shadow Traffic.