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Alpha Media/Louisville Names Bearance as Market Manager


Steve Bearance
Steve Bearance
Alpha Media/Louisville names Steve Bearance as Senior VP and Market Manager. He previously served in similar duties for Cumulus Media/Buffalo. Prior to his role in Buffalo, Bearance was Vice President/Market Manager for Cumulus' four-station cluster in Lexington, KY. Before that, he was the group's General Sales Manager.

Alpha Media Executive VP/Eastern Region Bill McElveen commented, "We are delighted to welcome Steve to the Alpha family. He's a bright, committed local broadcaster and we know he's going to bring new energy and creativity to our great Louisville stations."

"I couldn't be more excited for the opportunity to join the leadership team at Alpha Media and look forward to getting my family back to the great state of Kentucky. I want to specifically thank Bob Proffitt and Bill McElveen for giving me this opportunity to continue my personal and professional growth," added Bearance.

Quick Snaps
WZFX-FM/Fayetteville: WZFX was named Station of the Year/Medium Market at the 2018 North Carolina Association of Broadcasters Annual Awards Luncheon. The event took place on Thursday, June 14th at Bay 7 in Durham, NC. L-R: Erika Beasley/Beasley Media Group Fayetteville VP & Market Manager with WZFX Program Director Tap Money at NCAB Annual Awards.