AIRE Radio to Launch ''La Mezcla Con Alex Sensation''

RADIO ONLINE | Tuesday, September 11, 2018 | 12:49pm CT

Alex Sensation

Spanish Language AIRE Radio Networks announces the September launch of "La Mezcla con Alex Sensation," the first syndicated radio program to be hosted by Alex Sensation. The two-hour radio show will feature Sensation's top music mix of the week, which includes a medley of Latin and popular music genres. The show is set to premiere in Philadelphia, Tampa, West Palm Beach, Minneapolis, Providence, Hartford, Greenville SC, Springfield CT, New Haven, Waterbury, Richmond VA, Raleigh, Indianapolis, San Angelo TX and Tulsa.

"Alex Sensation is one of the most prevailing music DJs and artists in the Hispanic market today and it is only fitting that we showcase his undeniable talent on a national platform making it readily available to audiences nationwide," stated AIRE Radio Networks EVP/National and Network Elisa Torres.

"My passion has always been to energize our listeners through their enjoyment of music. It doesn't matter if they are listening at home, work, a family event, a nightclub or a concert, music is how I directly connect with my listeners and I'm excited to use this platform as a way to further engage with a broader audience" added Sensation. "The syndication of my music mixes has always been a goal for me and I'm excited for the opportunity to launch the show with AIRE Radio Networks."

Colombian born Alex Sensation, who is also recognized as El Mezclu, started his career when he was only a teenager as a night club DJ at the famous Copacabana in New York. There, he was discovered by a former SBS Program Director and was invited to join the air talent roster at WSKQ-FM (Mega 97.9), where he launched "La Mega Mezcla con Alex Sensation." The long-standing success of the program also resulted in numerous extensions of the brand, such as its inclusion in the programming line-up of SBS's El Nuevo Zol's 106.7FM in Miami.