Entravision/McAllen Appoints Mark Garcia to SVP/Marketing
|RADIO ONLINE | Monday, October 29, 2018|
Entravision has named Mark Garcia as Senior Vice President of Integrated Marketing Solutions in McAllen, TX, effective immediately. Reporting to Lilly Gonzalez, Mr. Garcia will be responsible for creating value from Entravision's cross-platform advertising assets and raising brand awareness in the greater Rio Grande Valley, which includes the McAllen-Brownsville market.
"Mark has extensive experience in broadcast sales, both locally in Texas and nationally, and brings a strong understanding of our unique capabilities and platforms. We're glad to have him re-join the Entravision team and look forward to benefiting from his leadership and sales expertise," said Lilly Gonzalez, Executive Vice President of Integrated Marketing Solutions, East Coast, Entravision.
Prior to his appointment, Mr. Garcia was Director of Sales at Nexstar Broadcasting in El Paso, TX working with TV affiliates and digital entities. Before Nexstar Broadcasting, he served as a National Sales Manager in Dallas for 11 Entravision Texas stations and Account Executive at Entravision in El Paso.
"McAllen is the 10th largest Latino market in the U.S., representing an exceptional opportunity for advertisers to reach the growing Latino audience. Entravision's media portfolio in this market is especially distinctive as it is the only company with a full complement of assets that truly reach the unique audience of the Rio Grande Valley. I'm excited to return to Entravision and to have the opportunity to represent their dynamic media platform," said Garcia.