iHM/Charlotte Rebrands WHQC as ''The New HITS 96.1''

RADIO ONLINE | Friday, January 4, 2019 | 12:21pm CT

WHQC-FM

iHeartMedia Charlotte re-brands CHR WHQC-FM (Channel 96.1) to "The New HITS 96.1," effective immediately. "HITS 96.1" will continue to air Top 40 hit music from artists such as Ariana Grande, Post Malone, Maroon 5, Halsey and Shawn Mendes. The syndicated "Ace & TJ Show" will remain in weekday mornings. "On Air with Ryan Seacrest," and air personalities Brooke Morrison, Jordan and Raphael will also host the station's programming.

"Charlotte is a very competitive market and these updates align the brand in a way that capitalizes on its current strengths," said Program Director A.J. "We're excited to provide a fresh new experience for our listeners. This is an excellent opportunity for The New HITS 96.1 to be the home of the biggest hits and stars while allowing our audience to gain access to the greatest music and entertainment events in Charlotte."

"The New HITS 96.1 will bring a fresh, innovative approach to Charlotte radio and digital listening," added iHeartMedia Virginia-Carolina Region President Dave Carwile. "The new brand will also resonate more quickly with both listeners and advertisers to drive even better results."