AP and Skyview Networks Announce Multi-Year Agreement

RADIO ONLINE | Tuesday, September 15, 2020 | 5:02pm CT

SkyView Networks and AP

The Associated Press (AP) and Skyview Networks have announced a multi-year agreement for network audio sales of AP's advertising inventory. Beginning January 1, 2021, Skyview Networks will represent AP's 15-second advertising units. Radio stations run these short-form units adjacent to their program content making this inventory highly sought after by agencies.

"As a longtime supporter of the broadcast radio industry, The Associated Press is pleased to supply our premium radio station inventory to support the best media mix advertisers seek," said AP VP and General manager for Americas media Michael Fabiano. "We are excited about working with Skyview and the potential to increase our brand presence across radio stations and advertisers."

"This is a game changer for our agencies, it rounds out our portfolio delivering key network inventory," added Skyview Networks Executive VP/General Manager Jeanne-Marie Condo. "This high volume, premium :15-second inventory fulfills the needs within our advertiser campaigns."

"Skyview Networks is proud to work with The Associated Press as it grows its global brand in the audio space," said Skyview Networks President and COO Steve Jones. "Both our companies have rich assets and deep business relationships, presenting us with exciting new opportunities as we build upon today's announcement."