Panelists Announced for ''Radio Works for Automotive''

RADIO ONLINE | Thursday, September 14, 2023 | 3:54pm CT

Radio Advertising Bureau

As part of RAB's continued Radio Works initiative, the next presentation in the series is "Radio Works for Automotive." Consumers are viewing their vehicles as more than just means of transportation. Additionally, electric vehicles and online retail markets have disrupted the auto industry in the short term.

During the presentation, CivicScience Vice President Casey Taylor will share which aspects of these trends appear to be temporary and which are here to stay. In addition, iHeartMedia Miami Senior Account Executive David Faber and iHeartMedia Midwest/Southeast Division Senior Vice President, Automotive John Mackenzie will share the importance of good partnerships in working with auto dealers.

RAB says attendees will gain a better understanding of these key insights and how they impact one of radio's most important ad categories. This session will take place at noon CT on Wednesday, September 20. Registration for this presentation is free for RAB members. The presentation will also be available for on-demand viewing. To register, click here.