Veritonic Brand Lift Measurement for Baked-In Audio Ads

RADIO ONLINE | Monday, October 16, 2023

Veritonic

Veritonic has announced that clients can now measure the performance of embedded or 'baked-in' audio ads via pixel-based brand lift measurement upon listener exposure to the ad. Unlike other audio measurement providers, Veritonic says its brand lift solution does not rely on forced exposure approaches for the measurement of embedded ads, providing clients with transparent and unparalleled insight into the true impact of baked-in ads.

"Veritonic's Brand Lift study helped us confirm our performance campaign was also helping to improve our brand metrics," said Indeed Global Lead, Employer Brand Thad Smith. "The Veritonic team's collaboration on methodology with our Brand Science and Growth team helped give us confidence in the results and enabled us to move forward quickly with additional planning for audio channels."

Veritonic's built-for-audio measurement solutions including Brand Lift and Attribution allow advertisers to leverage a single pixel to gauge full-funnel performance, including reach, impressions, CTA efficacy, and more.

"As the audio and podcast advertising landscape continues to evolve, it's critical that advertisers have the measurement data they need to support the ongoing evolution of their audio strategies," said Veritonic Founder and CEO Scott Simonelli. "We strive to provide our clients with full-funnel, apples-to-apples measurement for all of their audio endeavors, and the measurement of baked-in audio ads on actual exposure is a critical component of that commitment."