Mundo Hispano Digital Inks Partnership with iHeartMedia

RADIO ONLINE | Tuesday, March 26, 2024

Mundo Hispano Digital

Mundo Hispano Digital, the parent company of MundoNow.com, one of the oldest Certified Minority Latino media platforms in the U.S., announced a partnership with iHeartMedia. The new collaboration will include MundoNow's audio network Oyenos' slate of podcasts being distributed by iHeartPodcasts. Since its launch in February 2023, Oyenos, under Director of Audio Dafnne Wejebe, has tripled in size, and averaging an 1.5 million downloads per month and growing.

Oyenos showcases the multi-faceted experiences of Latinos in the U.S., enriching the podcasting landscape with diverse narratives, and features an array of genres from True Crime and Paranormal to Astrology, News, Current Events and In-Culture shows. Beginning Tuesday, twenty Oyenos shows will be available via iHeartPodcasts, with another 10 joining by June.

"We're thrilled to embark on this transformative partnership with iHeartPodcasts, solidifying our commitment to amplifying LatinX voices in the audio space," said MundoNow President and CEO Rene Alegria. "This collaboration represents a pivotal moment for Oyénos Audio, as we combine forces to deliver captivating content and innovative marketing strategies that resonate deeply with our community. In today's ever-evolving media landscape, we continue to strive to deliver compelling, informative, and engaging content to a large and significantly still underserved audience - bilingual and bicultural Latinos."

Digital media consumption habits continue to evolve with monthly podcast listenership among Latinos increasing by 52 percent since 2022, nearly four times faster than the rate among the general U.S. population, according to Edison Research.

"We are excited to integrate Oyenos Audio into our iHeartPodcasts network including collaboration with our My Cultura network, continuing our effort to bring more diverse voices and content to our listeners and serving the needs of the Latin community," said iheartMedia President of Business Development and Strategic Partnerships Michael Biondo. "Oyenos offers quality content that resonates deeply with bilingual and bicultural audiences, and we look forward to providing them the reach and accessibility our multiplatform and assets have to offer."