Podcast Radio Signs Deal with Local Radio Networks

RADIO ONLINE | Thursday, June 6, 2024

Podcast Radio and Local Radio Networks

In a new partnership, Podcast Radio has signed a deal with Local Radio Networks (LRN), marking LRN's first foray into all-Talk formats. This collaboration will make Podcast Radio's spoken word format available through the LRN delivery platform, allowing it to be ingested directly into each affiliates automation system.

Podcast Radio CEO Gerry Edwards expressed, "We are beyond excited to be partnering with LRN. Our respective teams have engaged like kindred spirits in the sharing of tech and platform advancements. We cannot wait to hear Podcast Radio brands executing on the LRN platform that will allow stations an unparalleled degree of programming flexibility that is simply not common in the Talk syndication industry."

Local Radio Networks President and CEO Steve Swick commented, "We're excited to partner with Podcast Radio to bring this innovative format to our partner's and broadcast groups. It's an excellent opportunity to diversify our 24/7 Music Formats and content offerings and introduce a fresh, dynamic listening experience to our audience and affiliates alike across radio dials."

Krantz Media Group (KMG) CEO Gary Krantz, who is overseeing the management of Podcast Radio's syndication, added, "We are excited to expand Podcast Radio's presence into Local Radio Network's ecosystem. Together, we're creating a new way for listeners to discover and enjoy the best in podcast content through the familiar and trusted medium of radio."

This strategic partnership leverages Podcast Radio's expertise in content curation and LRN's distribution network to deliver an all-talk radio format to a broad audience and multiple broadcast markets. Podcast Radio is available on both a cash and barter basis. Network advertising sales is being handled by Adlarge Media.