Paragon Adds Consultant Seth Resler for Community Building

RADIO ONLINE | Tuesday, July 23, 2024 | 11:02am CT

Seth Resler

Seth Resler joinn Paragon as Community Building consultant, a new position at the firm. Resler has developed a blueprint for community building that capitalizes on existing digital platforms and enables public radio stations to launch, grow and monetize their own micro-communities. Prior to spending over 8 years as Digital Strategy Consultant for Jacobs Media, Resler worked at WXRK in New York, WBCN in Boston, KNDD in Seattle, KPNT in St. Louis, WBRU in Providence and KEZR in Silicon Valley.

In 2024, Resler opened Community Marketing Revolution, which he will continue to operate. His clients have included a range of companies from both inside and outside the broadcast industry, including the National Association of Broadcasters. He will be based in Detroit.

Paragon CEO Mike Henry said, "Seth brings a new dimension to the table with his accomplishments and vision for building community. At a time when content is not always the differentiating factor, creating communities is the new hyper-local. The evolution from promotions to engagement and now to community building, this has significant marketing ramifications and revenue potential for public radio stations. Paragon and Seth look forward to helping stations master a new toolset."

Resler added, "As the way people create and consume content has changed, what Americans need from public media has changed. At the top of the list today? Community. Public radio stations are in a unique position to build community in their local markets. I'm thrilled to join Team Paragon, where I can show stations how to use digital tools to connect their listeners to one another."