Quu Unveils ''Quu Visual Network'' Led by Sam Rogers

RADIO ONLINE | Tuesday, October 8, 2024

''Quu Visual Network''

Quu Inc., a company specializing in deploying visual content for radio, has introduced a new division, the Quu Visual Network (QuuVN), aimed at connecting national advertisers with visual advertising opportunities on dashboard screens. Industry veteran Sam Rogers will lead this new division as Executive Vice President, reporting directly to Quu CEO Steve Newberry.

The Quu Visual Network is designed to expand demand for visual advertising in local markets through partnerships with Quu's existing clients. The goal is to enable major brands to engage listeners by delivering non-intrusive sales messages via dashboard screens, using Quu's Content Partnership and other sponsorship opportunities.

With experience in corporate partnerships and media sales, Rogers has held leadership positions at Audacy, CBS Radio, Radio One and Cumulus Media. His expertise in strategic sales and deep relationships with top U.S. brands will be key to growing the market for in-dash visual advertising.

"We're focused on driving growth for our partners and the industry," said Rogers. "By showcasing the unique value of Quus, we can unlock new revenue streams for radio stations. Visual advertising represents an untapped opportunity that can bring in new money, rather than competing for existing ad budgets."

Newberry emphasized the potential impact of the new division, stating, "We aim to create opportunities for every Quu client by educating agencies and CMOs on the power of visual content in their campaigns, whether local, regional, or national. Sam's leadership will be pivotal in encouraging brands to invest more in radio."

The launch of QuuVN signals a push to diversify revenue streams for radio, with a focus on bringing new advertising dollars into the market through visual messaging.