''Intangify'' Podcast Returns for Season Two

RADIO ONLINE | Thursday, June 26, 2025 | 4:17pm CT

Intangify

The business podcast Intangify is set to launch its second season on the Mission Matters Podcast Network beginning July 2, bringing a new slate of high-profile guests and deeper exploration into the unseen forces that drive business success.

Hosted by intellectual property attorney Matthew D. Asbell, a partner at Lippes Mathias LLP, Intangify focuses on the strategic role of intangible assets -- such as branding, innovation, intellectual property, marketing, and talent -- in shaping modern businesses. Since its 2023 debut, the podcast has gained recognition for challenging conventional thinking about business value.

"Intangify has become recognized as a must-listen for anyone interested in exploring the intangibles of business," said Asbell. "Our engaging conversations with business thought leaders are meant to find answers to the question: What is the value of what you can't see or touch? Partnering with Mission Matters enables us to amplify these voices and reach a much larger audience."

Season two kicks off with guest Adam Torres, co-founder of Mission Matters Media and host of several shows on the network. Other featured guests in the upcoming season include:

• Eric Malka, entrepreneur and founder/former CEO of The Art of Shaving

• Larry Namer, co-founder of E! Entertainment Television and chairman of LJN Media

• Dawn Del Russo, fashion and beauty expert, author, and influencer

• Steven Ekstract & Stu Seltzer, co-authors of Brand Licensing For Dummies and licensing industry leaders

The podcast aims to offer listeners actionable insights on how to identify, protect, and leverage intangible assets to build long-term business value.

Intangify is available on the Mission Matters Podcast Network and on all major podcast platforms.