WBBB/Raleigh Names Sammy Simpson as Program Director

RADIO ONLINE | Friday, August 22, 2025 | 3:35pm CT

Sammy Simpson

Curtis Media Group's WBBB (96.1 BBB) in Raleigh, NC, appoints 30-year veteran broadcaster and brand strategist Sammy Simpson as the Adult Hits outlet's new Program Director. Most recently, he served as Promotions and Activations Manager for Media Group Miami. Simpson has a background at several organizations, including Capitol Broadcasting, New York Daily News, and notable radio outlets such as Z104 in Washington DC and WHTZ (Z100) in New York.

"I'm honored to join WBBB and help write the next chapter of this legendary station's story," Simpson said. "The Triangle area is one of the most vibrant, creative, and competitive markets in the country. Our mission will be to make WBBB a station people don't just listen to, but feel a part of, a place where the music, personalities, and community come together in a way that feels alive, authentic, and unforgettable."

Curtis Media Group EVP Jonathan Brewster welcomed Simpson's return to North Carolina, adding, "We are very pleased to welcome Sammy back to the Triangle area. I am positive he will lift WBBB to a whole new level, building on its legacy and community connections."