Podcast Ad Spending Surges Across Key Sectors in Q3 2025
| RADIO ONLINE | Wednesday, November 12, 2025 | 4:27pm CT |
|
 iHeart Magellan AI |
Investment in podcast advertising continued to accelerate through the third quarter of 2025, with strong gains across industries including food, wagering, investing, energy, and health services, according to the latest iHeart x Magellan AI Podcast Advertising Benchmark Report released by ARN.
The quarterly analysis found that most brands kept ad creative between 15 and 30 seconds, favoring mid-roll placements to boost brand awareness. Overall ad loads rose compared to the same period in 2024, underscoring the growing value marketers are placing on podcast audiences.
Educational, News, and Kids & Family shows captured the largest share of total ad airtime in Q3. Leading all advertisers was Entain Group, which ran campaigns across both local and international podcasts such as Hello Sport, Tradies, and Alpha Blokes in the lead-up to the AFL and NRL Finals.
The report ranked the Top 10 advertisers for Q3 2025 as follows:
- Entain Group
- Westpac
- BetterHelp
- Shopify
- Airbnb
- The Walt Disney Company
- Suncorp Bank
- Amazon
- Hyundai Motor Group
- Wise
"Podcasting's growth continues to climb," said Corey Layton, ARN's Head of Digital Audio. "This quarter saw brands across every sector doubling down, tapping into the medium's unmatched attention and trust. Marketers are becoming increasingly sophisticated in crafting campaigns that sound native, connect emotionally, and cut through in the moments when listeners are most engaged."
