BBC Introducing Debuts U.S. Show via TN College Radio

RADIO ONLINE | Wednesday, December 3, 2025 | 2:36pm CT

BBC Introducing in America

BBC Introducing is making its official U.S. debut with the launch of "BBC Introducing in America," premiering Friday, December 5, through a new partnership with the College Radio Foundation. The monthly program will air on the first Friday of each month and will pilot in Tennessee before expanding to more states.

The show will broadcast from 90.3 FM WUTK (The Rock) at the University of Tennessee, Knoxville. Senior students Sherleen Mwaura and Cade Beasley will co-host the series, with each edition also featuring another campus station -- beginning with WRVU at Vanderbilt University.

Designed to elevate emerging talent, BBC Introducing in America will highlight independent artists from across Tennessee and showcase a UK act in every episode. The first featured UK artist will be Nectar Woode, originally supported by BBC Introducing in 2022 and a performer on the BBC Introducing stage at Glastonbury in 2025.

Local musicians can submit songs through the College Radio Foundation for a chance to be featured on-air.

Launched in 2007, BBC Introducing has played a pivotal role in nurturing new UK artists and has seen continuous growth in independent submissions. The expansion into the U.S. aims to create a global platform for undiscovered music and strengthen ties between American college radio and the BBC's artist development efforts.

"I'm incredibly grateful to co-host the first BBC Introducing in America show and pour into the local live music space," said Mwaura. Beasley added, "If you told me a year ago I would be doing this, I'd call you a liar."

BBC Introducing Editor Kelly Betts called the U.S. launch an exciting next chapter. "I'm so excited to take Introducing across the pond to see who we can uncover and support in the US and what opportunities this brings to UK and US artists alike."

College Radio Foundation founder Rob Quicke said the partnership offers student broadcasters "an incredible, unprecedented experience." Quicke, Lori Quicke, and Tim Craig will serve as executive producers of the program.

BBC Introducing in America will be available beginning December 5 at collegeradio.org.