Frequency, Flightpath Partner on Podcast Inventory

RADIO ONLINE | Thursday, March 5, 2026 | 12:53pm CT

Frequency and Flightpath

Frequency and Flightpath have announced a strategic partnership aimed at helping podcast networks better manage and monetize unsold advertising inventory. The integration connects Flightpath's predictive planning and inventory intelligence platform with Frequency's Premium Publisher Network (PPN) marketplace, a curated environment designed to bring greater transparency, scale and revenue opportunities to premium podcast inventory.

By linking Flightpath's analytics, forecasting and inventory management tools directly into Frequency's marketplace and workflow systems, publishers gain a more comprehensive view of sales opportunities across their podcast portfolios. The system is designed to provide real-time insights into available inventory and potential revenue opportunities rather than relying solely on static availability.

Through the partnership, Frequency will be able to surface demand opportunities across multiple podcast networks simultaneously, enabling more coordinated sales efforts and potentially unlocking revenue from inventory that might otherwise go unsold.

Laurie Belleau, Chief Revenue Officer at Flightpath, said the company's platform was developed to provide publishers with a forward-looking view of their inventory and identify opportunities before revenue is lost.

"By integrating with Frequency, we're turning insight into action, giving publishers the clarity and control they need to monetize smarter, faster, and with greater predictability," Belleau said.

Pete Jimison, CEO of Frequency, said the partnership addresses longstanding inefficiencies in the podcast advertising ecosystem.

"For too long, podcast revenue has been constrained by disconnected systems," Jimison said. "By connecting inventory intelligence with marketplace execution, we're not just improving workflows, we're building the infrastructure that enables smarter monetization across the industry."

The companies say the collaboration aims to streamline podcast ad sales workflows while using predictive data and real-time inventory insights to improve monetization across podcast networks.