Redrock Media Names Terry Mathis Sales Director

RADIO ONLINE | Monday, April 27, 2026 | 9:41pm CT

Redrock Media

Redrock Media has appointed Terry W. Mathis as Director of Sales for its five-station FM cluster and digital marketing division, Redrock Connect, effective May 1. Mathis succeeds S. Michael Evans, who has accepted a Director of Sales role with Cumulus Media in Salt Lake City.

Mathis brings decades of experience in broadcast leadership and revenue strategy, with previous roles including Sales Manager, Director of Sales, General Manager and Market Manager at companies such as Simmons Media, Broadway Media, Cumulus Media and Citadel Communications. He has also worked as a sales leader and advisor for the Always Mountain Time Network in Colorado.

In addition, Mathis is certified by the Radio Advertising Bureau as a Radio and Digital Marketing Consultant and has served on the board of the Utah Broadcasters Association.

Redrock Media owner Craig Hanson said Mathis will lead a team of marketing strategists as the company continues to expand its advertising offerings across broadcast and digital platforms.

In his new role, Mathis will focus on driving revenue growth across Redrock's portfolio, which has recently expanded with additions including True Oldies 107.7 and 104.1 JACK FM, along with the rebranding of 102.3 ZION Country.