Nielsen Ratings

May 2025 PPM

Nielsen Ratings

May 2025 Trends

Birmingham AL

Company News

Podcast Ad Spending Hits 11-Year High Among Brands

Cumulus Media and Westwood One

Marketer and agency interest in podcast advertising has surged to its highest level in more than a decade, according to the latest annual study from Advertiser Perceptions commissioned by Cumulus Media | Westwood One's Audio Active Group. Conducted in June 2025 among 302 marketers and media buyers, the More

Study: 36% of Americans Can't Name an Auto Dealer

Cumulus Media and Westwood One

A new analysis from Nielsen's Michael Katz reveals a surprising brand awareness gap in the auto retail sector: over one-third of Americans, and one in five consumers planning to buy or lease a vehicle, cannot name a single auto dealership. The findings, featured in this week's Cumulus Media | Westwood One More

Triton Digital Releases the May 2025 U.S. Podcast Ranker

Triton Digital

Triton Digital has released its U.S. Podcast Ranker for the May 2025 reporting period (April 28-June 1), highlighting continued dominance by the iHeart Audience Network, NPR, and Audacy Podcast Network among sales networks, while also welcoming Gamut Podcast Network to the ranker for More

Report: Audio Still Reigns in Podcast Consumption

Cumulus Media and Signal Hill Insights

Despite the surge in watchable podcast content and the growing dominance of platforms like YouTube, audio remains the core mode of podcast consumption, according to the newly released Podcast Download-Spring 2025 Report from Cumulus Media and Signal Hill Insights. Now in its fourteenth edition, the study -- More

Westwood One Welcomes Back Matt Pinfield to ''Flashback''

''Flashback''

Westwood One has announced that legendary Rock journalist and MTV veteran Matt Pinfield will return to the syndicated radio show "Flashback With Matt Pinfield" this Father's Day weekend, following a months-long recovery from a life-threatening stroke. Pinfield, known for his encyclopedic knowledge of More

Collin Jones Elected NAB Joint Board Chair

National Association of Broadcasters (NAB)

The National Association of Broadcasters (NAB) has announced new leadership following the 2025 NAB Executive Committee elections, with Collin Jones of Cumulus Media taking over as chairman of the NAB Joint Board of Directors. Jones, who serves as executive vice president of Corporate Strategy More

Underspending in AM/FM Radio Hurts ROI, Says John Fix

John Fix

Former Procter & Gamble media executive John Fix, now a media analytics consultant, is urging advertisers to take a closer look at how they evaluate the effectiveness of AM/FM radio campaigns. In a new blog post for Cumulus Media | Westwood One's Audio Active Group, Fix argues that many advertisers More

Highdive Takes Top Honor at 2025 Radio Mercury Awards

Radio Mercury Awards

The 34th annual Radio Mercury Awards celebrated the best in radio advertising Thursday evening at SONY Hall in New York, with Highdive Advertising taking home the coveted Best of Show award for its humorous "Bike Race (Sub Bowls: No Bread)" spot for Jersey Mike's. The awards were More

Audacy Names Robbin-Coker Brand Manager for St. Louis Duo

Tani ''Talus'' Robbin-Coker

Audacy appoints Tani "Talus" Robbin-Coker as Brand Manager for K254CR (Hot 98.7) and Urban WFUN (96.3 The Lou) in St. Louis. In this new role, Robbin-Coker will lead content strategy, talent development, station operations, and branding efforts for both outlets. "We're incredibly excited to bring Talus More

Radio Still Rules, Edison Study Shows Advertisers Off-Base

Cumulus Media and Westwood One

A new analysis of U.S. audio consumption from Edison Research's Q1 2025 Share of Ear study reveals a persistent disconnect between advertising industry perceptions and actual listener behavior - with AM/FM radio emerging as the dominant force in ad-supported audio. Cumulus Media | Westwood One Audio Active More

Cumulus/Atlanta Ups Justin Schaflander to VP/Market Manager

Justin Schaflander

Cumulus elevates Justin Schaflander to Vice President & Market Manager for its Atlanta cluster. He steps into the role after serving as Vice President of Sales for Cumulus Atlanta since January. Schaflander brings over 15 years of experience, including leadership roles at iHeartMedia and most recently as More

Classic Hip Hop and R&B ''The Vibe'' Launches in Montgomery

WXFX-HD3 (The Vibe) in Montgomery AL

Cumulus Media launches Classic Hip Hop and R&B "The Vibe" on WXFX-HD3 (95.1) in Montgomery, AL, bringing a nostalgic sound to the River Region. The new station officially hit the airwaves on Monday, May 19, replacing a simulcast of News/Talk WLWI-AM. The Vibe features a lineup of artists such as The More

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