Nielsen Ratings

August 2024 PPM

Nielsen Ratings

July 2024 Trends

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Sports PBP Listeners Are More Engaged Than TV Audience

Cumulus Media and Westwood One

According to a new season-long Nielsen analysis of Portable People Meter (PPM) tuning for the 2023-2024 season, a total of 64 million people listen to the NFL on Westwood One. The study found the sports listener is more passionate, giving audio commercials greater impact. This week's Cumulus Media | Westwood More

Report: Audio Is Sales Engine of Home Improvement

Cumulus Media | Westwood One Audio Active Group

This week's Cumulus Media | Westwood One Audio Active Group blog outlines multiple consumers studies that reveal audio listeners are the engine of home improvement sales as well as media strategies that can optimize impact. Among the findings, big audio users are massive home improvement shoppers as Podcast More

Report: Amazon Prime Day Powered by AM/FM Radio

Cumulus Media and Westwood One

Amazon will debut its 10th Prime Day event this week. From July 16-17, Prime members will get access to millions of deals. Since the inception of Amazon Prime Day, the audio audience has been the engine of e-commerce purchases. This week's Cumulus Media | Westwood One Audio Active Group blog examines how More

Mega Philadelphia Exits Chapter 11 Bankruptcy After 2 Years

W289AZ-FM (La Mega 105.7)

Mega Philadelphia LLC, who owns Spanish language stations WEMG-AM (La Mega 1310) and W289AZ (La Mega 105.7) in Camden, NJ and serving central Philadelphia, exits Chapter 11 bankruptcy protection after two years. This development was first reported by Radio Ink. Mega Philadelphia CEO More

Audio Offers Opportunites for Facial Aesthetic Category

Cumulus Media and Westwood One

While pharma remains a leading category on network radio with consistent campaigns from brands such a Pfizer, AbbVie, Skyrizi and Boehringer Ingelheim, a new study commissioned by audio advertising agency Veritone One reveals new opportunities in the growing facial aesthetics segment. The Signal Hill More

Eight New Findings About The Podcast Audience

Cumulus Media and Westwood One

While AM/FM radio dominates the audio landscape with mass reach and significant time spent, podcasts are a fast-growing platform representing an engaging environment for brands. Cumulus Media's 2024 Audioscape report examines the latest podcast consumer trends from Edison Research's Q4 2023 "Share of Ear" More

Study: American Marketers Increase Days in Office

Cumulus Media and Westwood One

Marketers and agencies are increasing their commutes and spending more days at the office, according to a new Advertiser Perceptions study of 305 media agencies and brands commissioned by the Cumulus Media | Westwood One Audio Active Group. Interviews took place April 2-12 and the results were compared to More

Radio Plays a Major Role in Lives of American Women

Cumulus Media | Westwood One

Cumulus Media | Westwood One Audio Active Group partnered with Alan Burns & Associates to conduct a new study in the "What Women Want" series. 1,001 U.S. women aged 15-64 took an online MARU/Matchbox survey from September 28 through October 6, 2023. In addition, the Audio Active Group team analyzed data from More

Nielsen Podcast Studies Confirm Audio's Effectiveness

Cumulus Media and Westwood One

As hundreds of agencies and advertisers gather in New York for the tenth IAB Podcast Upfront, building brands is on the minds of B2B and performance advertisers, two groups of marketers who typically obsess only over the lower funnel. This week's Cumulus Media | Westwood One Audio Active Group blog examines More

Nielsen Releases ''The Record'' Quarterly Insights Report

Nielsen

Nielsen launches The Record, a quarterly insight into audio listening behaviors and share of average daily usage of ad-supported audio in the U.S. According to the inaugural report with data from Q1 2024, consumers spent nearly 70% of their daily ad-supported audio time listening to More

Nielsen Releases 2024 Annual Marketing Report

Nielsen

As the world grapples with economic uncertainties and ongoing digital transformation, Nielsen's 2024 Annual Marketing Report provides crucial insights into the evolving landscape of media and advertising. Amidst fears of a recession and challenges like inflation and supply chain More

BIA Releases Second Edition of Hispanic Radio Directory

BIA Advisory Services

BIA Advisory Services has published the second edition of its Hispanic Radio Station Directory, a free guide to the diverse cross-section of Spanish-language stations in the U.S. and Puerto Rico. Included are nearly 2,000 commercial and non-commercial AM and FM stations in over 100 different formats that More

Report: AM/FM Radio and Digital Should Be the Base Buy

Cumulus Media and Westwood One

While local advertisers have a lot of different marketing options, a new analysis from Nielsen reveals that the most effective media plan consists of a base buy of AM/FM radio and digital solutions. This week's Cumulus Media | Westwood One Audio Active Group blog examines how advertising works and why AM/FM More

Study Finds AM/FM Radio Elevates The Media Plan

Cumulus Media and Westwood One

This week's Cumulus Media | Westwood One Audio Active Group blog examines a recent study from Nielsen that reveals how AM/FM radio elevates the media plan with dramatic lifts in incremental reach among light TV viewers and younger demographics. The study found that the addition of AM/FM radio to the media More

Nielsen Moves Out of Three Markets, Eastlan Expands

Nielsen

Nielsen plans to discontinue radio measurement in three diary markets following the Spring 2024 ratings period. The affected markets include Greenville-New Bern-Jacksonville NC, Sunbury-Selinsgrove-Lewisburg PA and Visalia-Tulare-Hanford CA. This decision marks a significant change, More

Jacobs Releases Radio's Road Map for Political Marketers

Jacobs Media

Jacobs Releases Radio's Road Map for Political Marketers On the heels of the release of Nielsen's new report, "Optimizing Political Campaigns To Win In November," Jacobs Media has released initial results from its 2024 Techsurvey report, providing radio broadcasters with a road map to utilize when generating More

AM/FM Radio Expands its Ratings Lead Over TV

Cumulus Media and Westwood One

Nielsen just released Total Audience Report from Q3 2023 revealing AM/FM radio continues to be America's number one mass reach media. Among persons 18 , AM/FM radio out reaches social media, online video, TV/internet-connected devices and TV. This week's Cumulus Media | Westwood One Audio Active Group blog More

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Copyright © 1989-2024 RADIO ONLINE ®

Copyright © 1989-2024 RADIO ONLINE ^®