Nielsen Ratings

August 2022 PPM

Nielsen Ratings

August 2022 Trends

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Company News

Report: Seven New Findings About The Podcast Audience

Cumulus Media

While AM/FM radio dominates the audio landscape with mass reach and significant time spent, podcasts and smart speakers are fast growing platforms representing engaging environments for brands. The recently released Cumulus Media 2022 Audioscape examines the latest podcast consumer and smart speaker trends More

Scott Musgrave Joins Coleman Insights as SVP/CRO

Scott Musgrave

Luminate Head of U.S. Radio Scott Musgrave is named Senior VP and Chief Revenue Officer for Coleman Insights, effective Monday, September 12. Previously, Musgrave oversaw sales for BDS Radio at Luminate. Before that, he spent 17 years at Nielsen Audio (and Arbitron). He'll now oversee sales efforts at More

Study: Local Radio Performs for Political Candidates

Cumulus Media

The Cumulus Media | Westwood One Audio Active Group (AAG) has released new analysis of two non-traditional creative approaches to political ads. The results showed that utilizing candidate-voiced ads in political campaigns and customizing political copy with station-specific verbiage that seeks input from More

CMG/Tampa, Houston RVP/GM Keith Lawless Resigns

Keith Lawless

After 25 years with Cox Media Group, Keith Lawless has resigned as Regional VP and General Manager for the company's Tampa and Houston clusters. His last day will be September 2. No replacement has been named. Before adding the Houston group in March, 2021, Lawless was VP/Market Manager in Tampa since 2009, More

Group Meets with FCC Chair Rosenworcel Over Zonecasting

GeoBroadcast Solutions

Representatives from the National Newspaper Publishers Association, Roberts Radio Broadcasting, the Multicultural Media, Telecom and Internet Council, JAM Media Solutions, Kizart Media Partners, Covington (counsel to GeoBroadcast Solutions) met with FCC Chairwoman Jessica Rosenworcel on August 2, along with More

56 Million Fans Will Listen to the NFL on Westwood One

Westwood One

This season, NFL Thursday Night Football will be on Amazon Prime Video and no longer on a broadcast TV or cable network. To determine the degree of awareness that Amazon Prime Video will be the home of TNF, the Cumulus Media | Westwood One Audio Active Group commissioned a national study from MARU/Matchbox More

AAG Reveals Data Targeting for Drug Brand Campaigns

Cumulus Media

Cumulus Media | Westwood One Audio Active Group (AAG) has announced a new capability for pharmaceutical brands developed with data from healthcare marketing experts Swoop and Nielsen. AAG's new study reveals how Swoop custom patient audiences and Nielsen Audio Data can now be analyzed to build broadcast More

NuVoodoo Media Releases Ratings Prospect Study 20

NuVoodoo Media Services

NuVoodoo Media Services has announced findings of NuVoodoo Ratings Prospect Study 20, fielded nationwide in June, 2022, to its largest sample ever of 5,495 14-54-year-olds across all PPM markets, including over 1,000 likely ratings respondents. Among the study findings is that likely More

RAB Responds to SiriusXM Email Claims About Radio

Radio Advertising Bureau

RAB is responding to the recent email shared by SiriusXM asking consumers, "Why waste your time with AM/FM radio?" RAB says negative advertising, selling products or services by putting the competition down, is a marketing strategy that demonstrates a lack of strength in the product or service as a More

AAG Offers Analysis of Nielsen's Audio Today 2022 Report

Cumulus Media

Last week, Nielsen released the latest issue of the "Audio Today 2022: How America Listens." In the report, Nielsen profiles how Americans use broadcast AM/FM radio, podcasts, streaming, and satellite audio. With consumption at all-time highs, the audio landscape has never had more potential for advertisers More

NABLF 2022 CoS America Awards Broadcasts Nationally

National Association of Broadcasters Leadership Foundation

The Celebration of Service to America Awards will air nationally on over 700 local radio and television broadcast stations across the country beginning Saturday, July 9 through August 13. The one-hour radio and television special, presented by the National Association of Broadcasters More

Report: Podcast Ad Frequency Doubles in Past Year

Cumulus Media

The number of times podcast listeners hear an ad campaign is soaring. According to Podsights, a podcast attribution measurement firm, average podcast ad frequency has doubled in the past year, reducing podcast conversions. This week's Cumulus Media | Westwood One Audio Active Group blog outlines More

Nielsen Releases New June 2022 Audio Today Report

Nielsen

Nielsen has released the newest issue of the Audio Today report, profiling how Americans use Broadcast Radio, Podcasts and Streaming and Satellite Radio. With consumption at all-time highs, the audio landscape has never had more potential for advertisers as the country emerges from More

ARC Software Signs with Compass Media Networks

ARC Software

ARC Software, developed by former Sun Broadcast Group CEO Jay Bailey, inks an agreement with Compass Media Networks to streamline its affiliate sales. ARC allows networks, producers and other radio service providers to quickly find any radio station to connect with, affiliate, maintain agreements, compliance More

2021's Pharmaceutical Ad Spend on AM/FM Radio 2.5X 2018

Cumulus Media

The Cumulus Media | Westwood One Audio Active Group (AAG) has released an analysis of the pharmaceutical category. This included data from Nielsen Media Impact, Nielsen's media plan optimization tool, a MARU/Matchbox national study conducted over the course of two years from February 2020 through More

NABOB & BIA Release Black-Owned Radio Stations Report

NABOB and BIA Advisory Services

The National Association of Black Owned Broadcasters (NABOB) and BIA Advisory Services have partnered to release the 2022 Black-Owned Radio Stations Ownership & Revenue Report. This is the first time such a report has been available with a detailed analysis of Black Owned radio stations, including More

Audacy Releases Second ''State Of Audio'' Guide

Audacy

Audacy has just released its "State of Audio" e-book that details key insights relevant to the listeners, creators and advertisers revolutionizing audio. It found, among other things, that Audio revenue outpaced video in 2021. Per the latest IAB Advertising Revenue Report, audio streaming revenue is up 59% More

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