Nielsen Ratings

February 2020 PPM

Nielsen Ratings

February 2020 Trends

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Voxnest's Podcast Platform Spreaker Integrates With Nielsen

Voxnest

Voxnest has signed a new agreement with Nielsen for the use of Nielsen Audience Segments. Under the deal, both advertisers who utilize Voxnest Audience Network and podcast publishers on Voxnest's Spreaker will utilize the integrated data in order to achieve an understanding of More

RRC to License Non-Commerical Stations for Nielsen CDM

Nielsen

Nielsen has announced that the Radio Research Consortium (RRC) can now license individual non-commercial stations for Nielsen Continuous Diary Measurement (CDM). RRC is an independent, not-for-profit research firm providing audience data to non-commercial radio outlets. RRC contracts More

Special CMB Webinar Offered for Free: Now What?

According to Nielsen last week, "83% of American adults report spending the same or more time with radio as a result of the COVID-19 outbreak." Because you are a trusted voice, your audience is coming to you for hope and encouragement. What comes out of your speakers is making a difference in your More

Report: Radio is ''Comfort Food'' Amid COVID-19 Pandemic

As more Americans opt to stay home amid growing concerns about the spread of the novel coronavirus (COVID-19), media consumption is, unsurprisingly, peaking. Yet amid the various media options consumers have to choose from, including streaming platforms, a recent Nielsen More

Staying PUT: Consumers Spend More Time On Media Amid Crisis

Regardless of whether you call it social distancing, quarantining or retreating to a safe place, heading home amid concerns about the novel coronavirus (COVID-19) is bound to affect media consumption habits. In fact, staying put in our homes can lead to almost a 60% increase in the More

Nielsen Identifies Consumer Spending Patterns During Pandemic

A Nielsen investigation has identified six key consumer behavior threshold levels that tie directly to concerns around the novel coronavirus (COVID-19) outbreak. The thresholds offer early signals of spending patterns, particularly for emergency pantry items and health supplies, and More

Radio Reaches 90.8% of Americans Working from Home

Westwood One

With working from home quickly becoming a reality for some Americans over coronavirus concerns, this week's Westwood One blog answers questions agencies have about what this means for AM/FM radio listening habits. Nielsen Scarborough USA+ reports that 90.8% of Americans who work from home are reached by More

Report: Radio Helped Joe Biden Deliver His ''Texas Tuesday''

Nielsen Audio

This year's Super Tuesday had the greatest number of states with primary elections and caucuses for the U.S. presidential election and it resulted in big vote counts and delegates to former Vice President Joe Biden. In particular, his victory in Texas, dubbed "Texas Tuesday." So how More

Nielsen Report: Podcast Content is Growing Audio Engagement

Nielsen

Unlike the fixed amount of time in a given day, our media diets still have room to grow. In fact, as new media options like streaming and podcasts mature, U.S. consumers are opting to add them to their daily routines instead of simply replacing the traditional fare. And when it comes More

Entercom Names Idil Cakim Senior VP Research and Insights

Idil Cakim

Entercom appoints Idil Cakim to the newly-created role of Senior Vice President of Research and Insights, effective immediately. She'll now lead the company's business to business strategy and audio insights practice, reporting to Chief Marketing Officer Paul Suchman. Cakim has devised marketing and More

Report: Radio Remains the Centerpiece of the Audio Universe

Nielsen

Radio remains the centerpiece of the audio universe, reaching more U.S. adults each week, at 92%, than any other media platform, according to the Nielsen Total Audience Report for February 2020. Adults 18 and over spend average of almost 11 hours and 48 minutes per week More

Streaming Country Music Listeners Grew 36% Last Year

P1 Media Group

Streaming Country music grew 36% in the U.S. from 2018 to 2019 according to MRC Data/Nielsen Music. 54% of American Country Radio P1 listeners report streaming every day to a service like Pandora, Spotify or Apple Music. 85% of Country Radio P1s between the ages of 18-44 report streaming to an on-demand More

Reatro Ventures Partners with Triton Digital for Listen Live

Reatro Ventures

Jason Bailey's Reatro Ventures has announced that it has integrated its affiliate research tool ARC Software with Triton Digital, to provide a "Listen Live" capability directly within the ARC platform. In addition to researching station data, Nielsen ratings, coverage maps and a More

Study: How Many People Are Addicted to Radio in 2020?

NuVoodoo Media Services

NuVoodoo Media Services' latest NuVoodoo Ratings Prospects Study reveals that three-quarters of the study's overall sample -- including 6 in 7 among Millennials -- say they are addicted to their smartphone. Addiction to favorite FM radio stations holds up well in the study, given the More

Report: Broadcast AM/FM Radio Makes Facebook Ads Better

Westwood One

MARU/Matchbox has conducted a survey among AM/FM radio station owners, General Managers and Sales Managers to understand which competitive media they face the most. In a blog post, Westwood One examined the results and found Facebook topped all media options, followed by social media. With Facebook's size, More

Justin Chase Promoted to Chief Content Officer at Beasley

Justin Chase

Justin Chase has been promoted to Chief Content Officer at Beasley Media Group. He has served as Executive Vice President of Programming since 2016 and in his new role will be responsible for overseeing all aspects of on-air content and digital on behalf of the company. Previously, Chase served as Vice More

Radio Listening Dwarfs Time Spent with TV Connected Devices

According to Nielsen audience measurement data, adults 18 and older in the U.S. spend just shy of six hours (5 hours, 51 minutes) with their TV-connected devices each week. But that's dwarfed by the amount of time Americans spend with traditional radio, as the medium commands nearly More

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