Home Login RADIO ONLINE RSS Facebook
Advertisement

Company News

Eight New Findings About The Podcast Audience
Cumulus Media and Westwood One
Cumulus Media and Westwood One
While AM/FM radio dominates the audio landscape with mass reach and significant time spent, podcasts are a fast-growing platform representing an engaging environment for brands. Cumulus Media's 2024 Audioscape report examines the latest podcast consumer trends from Edison Research's Q4 2023 "Share of Ear" More

Study: American Marketers Increase Days in Office
Cumulus Media and Westwood One
Cumulus Media and Westwood One
Marketers and agencies are increasing their commutes and spending more days at the office, according to a new Advertiser Perceptions study of 305 media agencies and brands commissioned by the Cumulus Media | Westwood One Audio Active Group. Interviews took place April 2-12 and the results were compared to More

Radio Plays a Major Role in Lives of American Women
Cumulus Media | Westwood One
Cumulus Media | Westwood One
Cumulus Media | Westwood One Audio Active Group partnered with Alan Burns & Associates to conduct a new study in the "What Women Want" series. 1,001 U.S. women aged 15-64 took an online MARU/Matchbox survey from September 28 through October 6, 2023. In addition, the Audio Active Group team analyzed data from More

Advertisement

Nielsen Podcast Studies Confirm Audio's Effectiveness
Cumulus Media and Westwood One
Cumulus Media and Westwood One
As hundreds of agencies and advertisers gather in New York for the tenth IAB Podcast Upfront, building brands is on the minds of B2B and performance advertisers, two groups of marketers who typically obsess only over the lower funnel. This week's Cumulus Media | Westwood One Audio Active Group blog examines More

Nielsen Releases ''The Record'' Quarterly Insights Report
Nielsen
Nielsen
Nielsen launches The Record, a quarterly insight into audio listening behaviors and share of average daily usage of ad-supported audio in the U.S. According to the inaugural report with data from Q1 2024, consumers spent nearly 70% of their daily ad-supported audio time listening to More

Nielsen Releases 2024 Annual Marketing Report
Nielsen
Nielsen
As the world grapples with economic uncertainties and ongoing digital transformation, Nielsen's 2024 Annual Marketing Report provides crucial insights into the evolving landscape of media and advertising. Amidst fears of a recession and challenges like inflation and supply chain More

BIA Releases Second Edition of Hispanic Radio Directory
BIA Advisory Services
BIA Advisory Services
BIA Advisory Services has published the second edition of its Hispanic Radio Station Directory, a free guide to the diverse cross-section of Spanish-language stations in the U.S. and Puerto Rico. Included are nearly 2,000 commercial and non-commercial AM and FM stations in over 100 different formats that More

Advertisement

Report: AM/FM Radio and Digital Should Be the Base Buy
Cumulus Media and Westwood One
Cumulus Media and Westwood One
While local advertisers have a lot of different marketing options, a new analysis from Nielsen reveals that the most effective media plan consists of a base buy of AM/FM radio and digital solutions. This week's Cumulus Media | Westwood One Audio Active Group blog examines how advertising works and why AM/FM More

Study Finds AM/FM Radio Elevates The Media Plan
Cumulus Media and Westwood One
Cumulus Media and Westwood One
This week's Cumulus Media | Westwood One Audio Active Group blog examines a recent study from Nielsen that reveals how AM/FM radio elevates the media plan with dramatic lifts in incremental reach among light TV viewers and younger demographics. The study found that the addition of AM/FM radio to the media More

Nielsen Moves Out of Three Markets, Eastlan Expands
Nielsen
Nielsen
Nielsen plans to discontinue radio measurement in three diary markets following the Spring 2024 ratings period. The affected markets include Greenville-New Bern-Jacksonville NC, Sunbury-Selinsgrove-Lewisburg PA and Visalia-Tulare-Hanford CA. This decision marks a significant change, More

Jacobs Releases Radio's Road Map for Political Marketers
Jacobs Media
Jacobs Media
Jacobs Releases Radio's Road Map for Political Marketers On the heels of the release of Nielsen's new report, "Optimizing Political Campaigns To Win In November," Jacobs Media has released initial results from its 2024 Techsurvey report, providing radio broadcasters with a road map to utilize when generating More

AM/FM Radio Expands its Ratings Lead Over TV
Cumulus Media and Westwood One
Cumulus Media and Westwood One
Nielsen just released Total Audience Report from Q3 2023 revealing AM/FM radio continues to be America's number one mass reach media. Among persons 18 , AM/FM radio out reaches social media, online video, TV/internet-connected devices and TV. This week's Cumulus Media | Westwood One Audio Active Group blog More

Advertisement

Superadio Promotes Raphael George to VP/Affiliate S&C
Raphael George
Raphael George
Superadio Networks (SRN) promotes Raphael George to Vice President of Affiliate Sales & Content, effective immediately. In his expanded role, George will continue oversight of the affiliate relations team as well as adding new programming and content strategy duties. He previously served as the Program More

Audacy & Nielsen Study Finds that Radio Gets the Votes
I Voted sticker
I Voted sticker
Audacy partnered with Nielsen on a new political study, which notes if a campaign reallocated 20% of existing ad dollars to Radio, it could reach 17% more voters. With many of the 2024 local, state and federal elections expected to be hotly contested, every bit of exposure will be critical. Radio may be a More

Panelists Announced for RAB's ''Radio Works for Political''
Radio Advertising Bureau
Radio Advertising Bureau
As part of RAB's continued initiative, the next Radio Works presentation, "Radio Works for Political," will aid sellers in better understanding this ad category during the upcoming election cycle and securing political ad dollars. During the live presentation, Sliver Oak Political President Steve Passwaiter More

''Chachi Loves Everybody'' Podcast Releases New Episodes
''Chachi Loves Everybody''
''Chachi Loves Everybody''
Benztown releass of two new episodes of "Chachi Loves Everybody," an original podcast featuring Benztown President and audio brand builder Dave "Chachi" Denes. The episodes feature Chachi's recent chats from Benztown's Los Angeles studios with Key Networks and Sun & Fun Media COO Dennis Green and More

Radio Attribution for Site Traffic & Search Can Be Measured
Cumulus Media and Westwood One
Cumulus Media and Westwood One
Over the past five years (2019-2023), Cumulus Media | Westwood One Audio Active Group has commissioned LeadsRx to conduct 17 attribution studies for brands spanning a variety of categories. The categories included tax preparation services, B2B supplies/services, apparel and jewelry retailers, financial More

Advertisement

Advertisement