Cumulus Media and Westwood One have released a new Creative Best Practices Handbook, consolidating years of industry research and expert insights on advertising effectiveness. The handbook emphasizes the critical role of creativity in advertising, which according to a major Nielsen study, accounts for nearly More

FOX Sports Radio Celebrates 20 Years of Covino & Rich

Covino & Rich

This past weekend marked a milestone for FOX Sports Radio personalities Steve Covino and Rich Davis as they celebrated 20 years of their partnership on the airwaves. The duo, known for their weekday show "Covino & Rich," have entertained audiences with their unique blend of sports commentary and More

Report: Essential Role of Marketing for Hispanic Reach

Hispanic Radio Alliance and Nielsen

As the Hispanic community continues to be a pivotal force in U.S. demographic shifts and economic power, their media consumption habits, particularly in audio platforms like radio and podcasts, offer vital insights for marketers aiming to enhance engagement and reach, according to a report from More

Radio and Podcasts are Ideal Platforms for Marketing VSS

Cumulus Media and Westwood One

A series of tracking studies conducted by Screen Engine/ASI and analyzed by the Cumulus Media | Westwood One Audio Active Group highlight the effectiveness of AM/FM radio and podcasts as marketing platforms for video streaming services like Amazon Prime Video, Netflix, Hulu, Paramount+ and Disney+. More

2024 Celebration of Service to America to Air Nationwide

National Association of Broadcasters

The powerful community impact of local broadcasters will take center stage in the 2024 Celebration of Service to America, a one-hour special airing on over 600 radio and television stations nationwide. The program debuts on Saturday, December 7, and will run through Sunday, December 29. "We are honored More

Nielsen Audio Cuts Listener Count to Three Minutes

Nielsen

Nielsen has announced that starting January, its Nielsen Audio division will adjust the duration needed to count a radio listener from five minutes to three minutes. The ratings giant explained that this update will enable radio broadcasters and advertisers to better account for More

NFL Postseason Listening Can Jump Start 2025 Media Plans

Cumulus Media and Westwood One

This week's Cumulus Media | Westwood One Audio Active Group blog examines findings from a new Nielsen analysis of Portable People Meter tuning for the 2023-24 season and makes the case for using the NFL postseason listening audience as a means to jump start 2025 media plans. Monday's blog post shares More

Nielsen Releases Q3 Report on U.S. Audio Listening Trends

Nielsen

Nielsen's latest study on U.S. audio listening habits for the third quarter of 2024 shows a significant shift in consumer behavior, with digital platforms continuing to gain ground over traditional broadcasting. The comprehensive report reveals key insights into the evolving More

Nueva Network Names Jennifer Wynns VP/Digital Sales

Jennifer Wynns

Nueva Network names Jennifer Wynns as Vice President of Digital and Multimedia Sales, a newly created position. Wynns joins the company from Mirror Digital, where she served as Director of Brand Partnerships. She previously served as an Account Executive at Nielsen for their largest partner, Disney. Wynns More

Online Shoppers are Best Reached with AM/FM Radio

Cumulus Media and Westwood One

Through the first half of 2024, online home improvement purchases have reached an all-time high representing nearly 29% of all purchases, according to a study by Open Brand for the Home Improvement Research Institute. Current online home improvement purchases have even surpassed the 2020 pandemic era. This More

Nielsen MMM Studies Find AM/FM Radio is a Top ROI

Cumulus Media and Westwood One

The Media Mix Modeling season is in full swing for advertisers working on a July-June fiscal year calendar. Media Mix Modeling (MMM) is a statistical analysis that helps advertisers understand how different marketing activities impact a company's sales and return on investment (ROI). It measures the More

Ten Percent AM/FM Radio Listening Growth Expected

Cumulus Media and Westwood One

In a series of private meetings with customers, Nielsen has revealed potential plans to enhance the way it generates average quarter-hour audiences in the 48 markets which utilize the Portable People Meter. Crediting to AM/FM radio listening in local PPM markets will increase by 24%. For national marketers More

Blog: To Grow Sales, Shift Weight from Cable to Radio

Cumulus Media and Westwood One

How does a brand generate incremental reach to grow sales without increasing the budget? Two brands, a meal kit firm and a subscription management app, were measured by the Harris Poll Brand Tracker and analyzed using media plan optimizations via Nielsen Media Impact to determine how to resume growth without More

Nielsen Wants to Reset the Clock to Three Minutes

Nielsen

Nielsen Audio is proposing a significant change to how radio stations are credited for audience listening time. Traditionally, a station received credit for a quarter-hour of listening only after a listener tuned in for at least 5 minutes. Now, Nielsen plans to shorten this threshold More

Report: Things Brands Get Wrong About AM/FM Radio

Cumulus Media and Westwood One

Using data from researchers Nielsen, Maru and Edison Research, this week the Cumulus Media | Westwood One Audio Active Group disproves the biggest misperceptions brands hold about AM/FM radio. 82% of Americans are reached by AM/FM radio weekly, nearly twice what advertisers perceive. 85% of pre-COVID More

Sports PBP Listeners Are More Engaged Than TV Audience

Cumulus Media and Westwood One

According to a new season-long Nielsen analysis of Portable People Meter (PPM) tuning for the 2023-2024 season, a total of 64 million people listen to the NFL on Westwood One. The study found the sports listener is more passionate, giving audio commercials greater impact. This week's Cumulus Media | Westwood More

Report: Audio Is Sales Engine of Home Improvement

Cumulus Media | Westwood One Audio Active Group

This week's Cumulus Media | Westwood One Audio Active Group blog outlines multiple consumers studies that reveal audio listeners are the engine of home improvement sales as well as media strategies that can optimize impact. Among the findings, big audio users are massive home improvement shoppers as Podcast More

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