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Study: How Many People Are Addicted to Radio in 2020?
NuVoodoo Media Services
NuVoodoo Media Services
NuVoodoo Media Services' latest NuVoodoo Ratings Prospects Study reveals that three-quarters of the study's overall sample -- including 6 in 7 among Millennials -- say they are addicted to their smartphone. Addiction to favorite FM radio stations holds up well in the study, given the More

Report: Broadcast AM/FM Radio Makes Facebook Ads Better
Westwood One
Westwood One
MARU/Matchbox has conducted a survey among AM/FM radio station owners, General Managers and Sales Managers to understand which competitive media they face the most. In a blog post, Westwood One examined the results and found Facebook topped all media options, followed by social media. With Facebook's size, More

Justin Chase Promoted to Chief Content Officer at Beasley
Justin Chase
Justin Chase
Justin Chase has been promoted to Chief Content Officer at Beasley Media Group. He has served as Executive Vice President of Programming since 2016 and in his new role will be responsible for overseeing all aspects of on-air content and digital on behalf of the company. Previously, Chase served as Vice More

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Radio Listening Dwarfs Time Spent with TV Connected Devices
According to Nielsen audience measurement data, adults 18 and older in the U.S. spend just shy of six hours (5 hours, 51 minutes) with their TV-connected devices each week. But that's dwarfed by the amount of time Americans spend with traditional radio, as the medium commands nearly More

Report: AM/FM Radio Continues to Lead Ad-Supported Pack
Westwood One
Westwood One
AM/FM radio leads ad-supported audio among major buying demos accounting for 59% of ad-supported time spent among persons 18-34. In a blog post, this is one of the key findings that Westwood One is spotlighting from the recently-released Q3 2019 "Share of Ear" report from Edison Research which found that More

Entercom Names Rachel Williamson Chicago Market Manager
Rachel Williamson
Rachel Williamson
Cox Media Group's Gamut President/GM Rachel Williamson is appointed Regional President for Entercom's cluster in Milwaukee and Madison, as well as Market Manager for Chicago, beginning in 2020. She succeeds Jimmy de Castro, who is retiring. Previously, Williamson served as CMG's Director of Digital Revenue More

Radio Reaches 90% of Adults Leading Up to Thanksgiving
Westwood One
Westwood One
Westwood One's latest blog looks at ways both brick and mortar and e-commerce retailers can capture consumer attention ahead of the holidays. With the National Retail Federation projecting a +4% increase in spending per consumer during this year's holiday shopping, advertisers have the opportunity to More

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Radio Has a Large Impact in Medium and Small Markets
Nielsen Audio Today -- the Medium and Small Market Edition
Nielsen Audio Today -- the Medium and Small Market Edition
The newest issue of the Nielsen Audio Today report, the Medium and Small Market Edition, is out with a new, in-depth profile of radio audiences by age, gender, employment and other factors. The report finds consumers in medium and small markets tune to radio at all ages on a monthly basis. 98% of More

Report: Radio is Effective Tool for Political Campaigns
Westwood One
Westwood One
Broadcast AM/FM radio is a consistently effective tool for political campaigns needing to cut through the clutter, according to a Westwood One blog post. WWO says the medium reaches a "massive, engaged and diverse audience across the political party spectrum." Using Nielsen Scarborough data and Nielsen Media More

Habrowski Named 2019 MIW-Nielsen Music Programming Mentee
Amanda ''Ice'' Habrowski
Amanda ''Ice'' Habrowski
Alpha Media/Portland, OR, has announced that The Mentoring & Inspiring Women in Radio (MIW) Group and Nielsen Music have name Amanda "Ice" Habrowski the 2019 MIW Group-Nielsen Music Programming Mentee. A 15-year veteran of radio, "Ice" is the Assistant Program Director, Music Director and midday host for More

Report: Boomers Have the Cash, Radio Has the Boomers
Westwood One
Westwood One
While many advertisers insist on focusing their energies on Millennials, Boomers account for 54% of all disposable income, making them an important demographic brands can't afford to ignore. According to a report from Westwood One, using AM/FM radio, can reach and influence this desirable consumer group, More

Coleman Insights to Present Contemporary Music Superstudy 2
Coleman Insights
Coleman Insights
Coleman Insights will present the findings of its second "Contemporary Music SuperStudy" at Worldwide Radio Summit 2020. The research project examines the current appetite for contemporary music among one thousand 12- to 54-year-olds across the U.S. and Canada. The study will utilize More

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Advertising Creative Most Important Factor to Drive Sales
RAB
RAB
Advertising creative is the most important factor in driving sales according to a Nielsen Catalina Solutions study reports the RAB. And the trade group says multiple studies have revealed that when radio creative is engaging it is eight times more effective than when it's not engaging. Recently, RAB More

Jacobs Media's Techsurvey 2020 Launches in January
Jacobs Media announced today that registration is open for commercial radio stations to participate in Techsurvey 2020. The previous survey launched early in 2019 broke ground once again in the annual series that began in 2005. Overall, more than 500 radio stations across North America, representing a More

Nielsen Inks PMM for Podcast Listener Buying Power Service
Nielsen
Nielsen
Nielsen has announced that Podcast Media Marketing (PMM) has subscribed to its Podcast Listener Buying Power Service. Nielsen says PMM is the sales and sponsorship team for many top podcasts in the industry. The Nielsen service, launched in August and allows clients to profile shows More

NABLF Announces 2020 Broadcast Leadership Training Class
The NAB Leadership Foundation (NABLF) announced today the class of the 20th annual Broadcast Leadership Training (BLT) program. Started in 2000, the BLT program is the foremost executive training program to help develop diverse leaders in the broadcast industry. Participants are More

Radio Reaches More Blacks and Hispanics Than Any Platform
Nielsen
Nielsen
To coincide with Hispanic Heritage Month, Nielsen's newly released October 2019 Audio Today Report reveals that radio reaches more Black and Hispanic consumers each week than any other platform measured by the ratings firm. Ninety-two percent (92%) of Blacks 18+ listen weekly, along More

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