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Second Annual DtC Media Attribution & Awareness Report
Westwood One
Westwood One
Cumulus Media's Westwood One has partnered with LeadsRx and MARU Matchbox to conduct their second annual Direct-To-Consumer Media Attribution and Awareness study to understand the marketing effectiveness of direct-to-consumer firms and the state of their brand equity. Even before the coronavirus, More

SBS Q1 Net Revenues Down 3%, Radio Falls 5% to $32.5M
Spanish Broadcasting System
Spanish Broadcasting System
Spanish Broadcasting System (SBS) reported first quarter consolidated net revenue fell 3% to $36.3 million as compared to $37.4 million in 2019. Net revenue for its radio segment decreased 5% to $32.5 million from $34 million due to decreases in local, special events revenue and More

Podcast Listeners are a $302B Opportunity for Auto Market
Nielsen
Nielsen
According to Nielsen, no industry has been spared from the effects of the novel coronavirus (COVID-19) pandemic, but the auto industry has been hit particularly hard. Additionally, the economic impact of the health crisis will reduce annual sales for 2020 and likely 2021 as well. More

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Nielsen: Broadcast Radio Numbers Begin Recovery in June
Nielsen
Nielsen
According to a Nielsen Audio client webinar on Wednesday, July 1, results in June show PPM market quarter hour listening is recovering across all demographics and dayparts. Additionally, diary markets are reflecting similar signs of recovery. Reach in PPM markets is back up to 95% of More

Causes That Resonate with AM/FM Listeners By Format
Westwood One
Westwood One
Westwood One's Insights team features an AM/FM radio format planning tool on its blog that can help advertisers find causes that resonate with AM/FM radio audiences. A recent national study conducted by research firm NuVoodoo found that Americans want brands that support current social issues like the Black More

Consumer Recovery Optimism And Purchase Intentions Soar
Nielsen
Nielsen
This week, Westwood One's Insights team highlights results of a second study conducted by Nielsen tracking national consumer sentiment on COVID-19 recovery and purchase intentions. This new study was based on 1025 interviews with persons 18+, conducted May 27-29, and compared to the More

Futuri Elevates Jim Tarantine to Product Manager, TopLine
Jim Tarantine
Jim Tarantine
Longtime media executive Jim Tarantine has been promoted to Product Manager, TopLine at Futuri. Tarantine will help set the strategy and product roadmap for the service's AI-driven sales research and insights platform that helps shorten sales cycles and advance each stage of the sales process. Prior to More

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Report: No Audience Impact From COVID-19 in Markets 50-100
Westwood One
Westwood One
According to just-released Nielsen data from an April 2020 listening analysis of 44 diary markets, and cited by Westwood One's Insights team on its blog, there was no audience impact from COVID-19 in markets ranked 50-100. AM/FM radio retained 97% of prior listening volumes in these markets with only a -3% More

Brands Suffer When Dropping Radio From Media Plans
Westwood One
Westwood One
According to a study commissioned by Cumulus Media and Westwood One by MARU/Matchbox, dropping AM/FM radio from a media plan can cause major damage among heavy radio listeners while brand equity suffers. In light of the pandemic, the case study examined a brand that was taking on two major category players More

Paragon: Cume Down, Shares Way Up During Pandemic
The pandemic has changed American's lifestyles more abruptly and deeply than perhaps any event in decades, or perhaps ever. Radio listening is no exception, as millions and millions of people are working from home or no longer working, no longer driving or driving much less, and More

Nielsen Inks PodcastOne to Podcast Listener Buying Power
Nielsen
Nielsen
PodcastOne is now a subscriber to Nielsen's Podcast Listener Buying Power service. PodcastOne will have access to podcast insights spanning 18 genres and numerous listening preferences that can be cross-referenced among a variety of consumer purchase behavior patterns and services More

What We've Learned After 45 Days (Or So) of The New Normal
Remember the good old days? You know, 3-4 months ago? It seems like decades, doesn't it? Yet in just the last 45 days or so, the radio world has turned upside down. It's a whole new normal. A couple of weeks ago, Ken Benson, Dave Denes and I hosted a free webinar that shared ideas, insight, and advice for More

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Nielsen Signs Univision to Multi-Year, Multi-Market Renewal
Nielsen Audio
Nielsen Audio
Nielsen has signed Univision to a multi-year agreement with Nielsen Audio. This renewal covers national and local measurement of all 58 of Univision's owned and operated Uforia Audio Network stations in 15 markets, which include the top 10 U.S. Hispanic markets and Puerto Rico. The More

Voxnest's Podcast Platform Spreaker Integrates With Nielsen
Voxnest
Voxnest
Voxnest has signed a new agreement with Nielsen for the use of Nielsen Audience Segments. Under the deal, both advertisers who utilize Voxnest Audience Network and podcast publishers on Voxnest's Spreaker will utilize the integrated data in order to achieve an understanding of More

RRC to License Non-Commerical Stations for Nielsen CDM
Nielsen
Nielsen
Nielsen has announced that the Radio Research Consortium (RRC) can now license individual non-commercial stations for Nielsen Continuous Diary Measurement (CDM). RRC is an independent, not-for-profit research firm providing audience data to non-commercial radio outlets. RRC contracts More

Special CMB Webinar Offered for Free: Now What?
According to Nielsen last week, "83% of American adults report spending the same or more time with radio as a result of the COVID-19 outbreak." Because you are a trusted voice, your audience is coming to you for hope and encouragement. What comes out of your speakers is making a difference in your More

Report: Radio is ''Comfort Food'' Amid COVID-19 Pandemic
As more Americans opt to stay home amid growing concerns about the spread of the novel coronavirus (COVID-19), media consumption is, unsurprisingly, peaking. Yet amid the various media options consumers have to choose from, including streaming platforms, a recent Nielsen More

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