With the shift of TV audiences to advertising-free video platforms, local advertisers are turning to audio to build their brands and drive sales. This week's Westwood One Audio Active Group blog outlines five strategies to help build a successful local audio plan. 1. Allocate the budget to align with how More

Nielsen: Podcasts Are Resonating with Diverse Audiences

Nielsen

The rise in podcast popularity over the last decade has effectively changed the landscape of the entire market. And the booming interest in new, engaging content has proven to be an attractive option among media consumption -- particularly for diverse audiences. Nielsen's recent More

Spirits Brand Integration into Podcast Achieves Strong Fit

Nielsen

Cumulus Media and Westwood One Audio Active Group commissioned Nielsen to conduct a study evaluating the effectiveness of a spirits brand's sponsorship of the Cumulus Podcast Network's show "Who Was Prince? hosted by Toure." The campaign ran during the summer of 2021. The More

Futuri Podcasting System POST Launches Major Update and Patent

Futuri has announced a major update to its patented and patent-pending POST podcasting system. POST is currently used by audio creators to capture, edit, package, and distribute PPM-encoded broadcast content, as well as original podcasts, on multiple audio and video platforms. The POST update includes: More

Nielsen: October PPM Audiences Increase to New Highs

Nielsen

As COVID infections fall, public concern over COVID wanes, and commutes to work and school resume, Nielsen announced last week that American AM/FM radio listening has increased to new highs in the 48 Portable People Meter markets in October, 2021 . This week's Cumulus Media/Audio More

Andrea Parikh to Lead NuVoodoo Out-of-Home Media-Trading Unit

Andrea Parikh

NuVoodoo has launched an Out-of-Home Media-Trading unit for radio stations and groups to leverage the power of Programmatic Digital Out-of-Home marketing for their stations. Andrea Parikh, a 16-year Clear Channel Outdoor veteran, will head up the new service platform as Digital OOH Product Developer and More

Studies Reveal Audio is Home Improvement Sales Engine

Westwood One

Eight consumer studies commissioned by the Cumulus Media and Westwood One Audio Active Group over a six-year period has found audio listeners are the engine of home improvement sales. The studies also reveal creative and media strategies that can optimize impact. This week's Westwood One blog post outlines More

Study Reveals the Power of Impressions for Radio Industry

Nielsen

A new Nielsen study commissioned by The Southern California Broadcasters Association (SCBA) demonstrates the power of impressions for the radio industry. These findings show that agencies are increasingly using impressions to evaluate media, and the usefulness of impressions to More

WARC Study: Marketers Should Triple Audio Ad Spend

WARC

"The Investment Gap: Understanding the Value of Audio" is a new study from WARC and iHeartMedia. The study reveals a major audio investment gap for marketers. This week's Westwood One Audio Active Group blog outlines the key takeaways for advertisers, which shows AM/FM radio More

Bonneville Files with FCC to Upgrade Bay Area Boosters

Bonneville International

Bonneville International has filed with the FCC to modernize and upgrade its existing boosters signals for San Francisco stations KOIT (96.5), KMVQ (99.7) and KBLX (102.9) to be deployed in March. Under the upgrade, each station would share the antenna infrastructure through a multiplex system. The More

Listening to Radio in September Near High Point in a Year

Nielsen

Nielsen has released the findings of its latest Nielsen Audio Consumer Sentiment survey, an ongoing study series addressing current American sentiment about the COVID pandemic and how it impacts their lives. The ratings firm held a client webinar this week to reveal the findings of More

Nielsen: Podcast Growth Should Lead to More Ad Engagement

A new report from Nielsen suggests continued strong podcast growth should start to see more engagement from advertisers. Today, light podcast listeners account for almost half (49%) of the total podcast audience, and data from Nielsen Podcast Buying Power, which provides insight More

Report: The Recovery of AM/FM Radio Listening Continues

Nielsen

Just-released Nielsen AM/FM radio listening data reveals the recovery of AM/FM radio listening continues. Google search trends and consumer driving behavior from Geopath and Apple Maps have predicted AM/FM radio audience growth. This week's Westwood One Audio Active Group blog More

WSKQ/N.Y. Most Listened-To Radio Stream in the Nation

WSKQ-FM (Mega 97.9 FM)

According to Spanish Broadcasting System its flagship New York City station, WSKQ-FM (Mega 97.9 FM), has achieved a historic milestone in claiming the #1 ranking for its streaming signal of WSKQ among all radio station streams in the country. This is among all reported streams of FM or AM stations regardless More

Traci LaTrelle Named 2021 Elevating Women in Audio Mentee

Traci LaTrelle

Mentoring and Inspiring Women in Radio, Inc. (MIW) and MRC Data (formerly Nielsen Music have announced Howard University Radio Network's WHUR-FM Music and Assistant Programming Director Traci LaTrelle as the Elevating Women in Audio: MIW & BDSradio Mentorship Program's 2021 mentee. This collaborative More

Westwood One Audio Active Group's Audio Planning Guide

Westwood One

In response to common audio planning questions, the media strategy and creative advisory team at Cumulus Media Westwood One Audio Active Group has developed the Audio Planning Guide. The data is sourced from Edison Research's "Share of Ear" Report, Nielsen's Nationwide, and the Scarborough Podcast Buying More

Light Podcast Listeners Account for Almost Half of Audience

Nielsen

As podcast audiences broaden, so should advertiser engagement with listeners. The appeal of new content offerings throughout the pandemic has been widely documented, with the acceleration of connected TV adoption taking center stage. The appeal of video content notwithstanding, More

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