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December 2019 PPM

Nielsen Ratings

Fall 2019 Trends

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Radio Listening Dwarfs Time Spent with TV Connected Devices

According to Nielsen audience measurement data, adults 18 and older in the U.S. spend just shy of six hours (5 hours, 51 minutes) with their TV-connected devices each week. But that's dwarfed by the amount of time Americans spend with traditional radio, as the medium commands nearly More

Report: AM/FM Radio Continues to Lead Ad-Supported Pack

Westwood One

AM/FM radio leads ad-supported audio among major buying demos accounting for 59% of ad-supported time spent among persons 18-34. In a blog post, this is one of the key findings that Westwood One is spotlighting from the recently-released Q3 2019 "Share of Ear" report from Edison Research which found that More

Entercom Names Rachel Williamson Chicago Market Manager

Rachel Williamson

Cox Media Group's Gamut President/GM Rachel Williamson is appointed Regional President for Entercom's cluster in Milwaukee and Madison, as well as Market Manager for Chicago, beginning in 2020. She succeeds Jimmy de Castro, who is retiring. Previously, Williamson served as CMG's Director of Digital Revenue More

Radio Reaches 90% of Adults Leading Up to Thanksgiving

Westwood One

Westwood One's latest blog looks at ways both brick and mortar and e-commerce retailers can capture consumer attention ahead of the holidays. With the National Retail Federation projecting a +4% increase in spending per consumer during this year's holiday shopping, advertisers have the opportunity to More

Radio Has a Large Impact in Medium and Small Markets

Nielsen Audio Today -- the Medium and Small Market Edition

The newest issue of the Nielsen Audio Today report, the Medium and Small Market Edition, is out with a new, in-depth profile of radio audiences by age, gender, employment and other factors. The report finds consumers in medium and small markets tune to radio at all ages on a monthly basis. 98% of More

Report: Radio is Effective Tool for Political Campaigns

Westwood One

Broadcast AM/FM radio is a consistently effective tool for political campaigns needing to cut through the clutter, according to a Westwood One blog post. WWO says the medium reaches a "massive, engaged and diverse audience across the political party spectrum." Using Nielsen Scarborough data and Nielsen Media More

Habrowski Named 2019 MIW-Nielsen Music Programming Mentee

Amanda ''Ice'' Habrowski

Alpha Media/Portland, OR, has announced that The Mentoring & Inspiring Women in Radio (MIW) Group and Nielsen Music have name Amanda "Ice" Habrowski the 2019 MIW Group-Nielsen Music Programming Mentee. A 15-year veteran of radio, "Ice" is the Assistant Program Director, Music Director and midday host for More

Report: Boomers Have the Cash, Radio Has the Boomers

Westwood One

While many advertisers insist on focusing their energies on Millennials, Boomers account for 54% of all disposable income, making them an important demographic brands can't afford to ignore. According to a report from Westwood One, using AM/FM radio, can reach and influence this desirable consumer group, More

Coleman Insights to Present Contemporary Music Superstudy 2

Coleman Insights

Coleman Insights will present the findings of its second "Contemporary Music SuperStudy" at Worldwide Radio Summit 2020. The research project examines the current appetite for contemporary music among one thousand 12- to 54-year-olds across the U.S. and Canada. The study will utilize More

Advertising Creative Most Important Factor to Drive Sales

RAB

Advertising creative is the most important factor in driving sales according to a Nielsen Catalina Solutions study reports the RAB. And the trade group says multiple studies have revealed that when radio creative is engaging it is eight times more effective than when it's not engaging. Recently, RAB More

Jacobs Media's Techsurvey 2020 Launches in January

Jacobs Media announced today that registration is open for commercial radio stations to participate in Techsurvey 2020. The previous survey launched early in 2019 broke ground once again in the annual series that began in 2005. Overall, more than 500 radio stations across North America, representing a More

Nielsen Inks PMM for Podcast Listener Buying Power Service

Nielsen

Nielsen has announced that Podcast Media Marketing (PMM) has subscribed to its Podcast Listener Buying Power Service. Nielsen says PMM is the sales and sponsorship team for many top podcasts in the industry. The Nielsen service, launched in August and allows clients to profile shows More

NABLF Announces 2020 Broadcast Leadership Training Class

The NAB Leadership Foundation (NABLF) announced today the class of the 20th annual Broadcast Leadership Training (BLT) program. Started in 2000, the BLT program is the foremost executive training program to help develop diverse leaders in the broadcast industry. Participants are More

Radio Reaches More Blacks and Hispanics Than Any Platform

Nielsen

To coincide with Hispanic Heritage Month, Nielsen's newly released October 2019 Audio Today Report reveals that radio reaches more Black and Hispanic consumers each week than any other platform measured by the ratings firm. Ninety-two percent (92%) of Blacks 18+ listen weekly, along More

Audioboom Signs with Nielsen's Podcast Listener Buying Power

Nielsen

Audioboom has subscribed to Nielsen's Podcast Listener Buying Power Service from Nielsen Scarborough. The service, launched last month, allows clients to profile shows using program titles collected from Nielsen subscribers in order to connect specific types of listeners with More

CRB Announces Fifth Installment of CRS360 Webinar Series

CRS 360

Country Radio Broadcasters (CRB) will present the latest installment of its CRS360 webinar series on Tuesday, September 24 at 1pm (CT), with an episode titled, "Continuous Diary Market Measurement: An Update." Nielsen's plan to implement More

Triton Digital Appoints Daryl Battaglia as Senior VP

Daryl Battaglia

Triton Digital appoints Daryl Battaglia as Senior Vice President/Market Development & Strategy, Audience Research. He joins the company following a 22-year career at Nielsen where he held various positions including leading strategy and product development for their Media Analytics business. His More

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