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Study: Radio Listeners Show More Interest in Online Sports
Westwood One
Westwood One
In order to obtain a broad national perspective of the emerging online sports betting market, Cumulus Media's Westwood One commissioned a study in April across the twelve states where online sports wagering is fully legalized. MARU/Matchbox surveyed 718 adults over the age of 21 in Colorado, Illinois, More

Skyview Networks Kicks Off Annual Sales Conference
Skyview Networks' much-anticipated 2022 Upfront Sales Conference launched today rolling out the upcoming year's network sales strategy, which aligns with the economy's strong recovery, growing radio ratings and the shifting expectations of ad agencies. Day one featured key insights More

Study: May Radio Usage Reaches Highest Point in a Year
Nielsen Audio
Nielsen Audio
Nielsen has released the findings of its latest Nielsen Audio Consumer Sentiment survey, an ongoing study series addressing current American sentiment around COVID-19. The sixth study in the series, conducted June 22-25, showed consumers 18+ now show high optimism as the COVID crisis More

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Superadio Networks Selects ARC Software for Network
Superadio
Superadio
Superadio Networks and ARC Software have entered into an agreement establishing ARC as the primary affiliate research and automation tool for the network. ARC was developed by SBG founder and former CEO Jason Bailey. The software is the media industry's only SaaS that allows More

MIW, MRC Data Announce 4th Annual Mentorship Program
Mentoring and Inspiring Women in Radio
Mentoring and Inspiring Women in Radio
Mentoring and Inspiring Women in Radio (MIW) and MRC Data (formerly Nielsen Music), have announced "Elevating Women in Audio: MIW & BDSradio Mentorship." BDSradio is one of MRC Data's most widely used tools showcasing airplay, sales and streaming side-by-side. This collaborative effort with BDSradio More

Radio Ideal Medium to Reach In-Market HIA Individuals
Westwood One
Westwood One
Cumulus Media and Westwood One recently retained market researcher MESH Experience to survey 300 U.S. high-investable-asset individuals in April, 2021 for a major financial services brand. The brand wanted to quantify linear television viewing and AM/FM radio listening within the $500,000+ investable-asset More

Radio Audiences Continue to Grow in May PPM Survey
Nielsen
Nielsen
Radio's weekly reach is now at its highest levels since March, 2020 and has grown during each of the past four months. In May, 2021, radio's weekly reach surpassed 122 million weekly listeners, within 2 million of where it was before the lockdown precautions took effect last year. More

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AM/FM Radio is the Reach Accelerator for Video & Digital
Westwood One
Westwood One
As major media companies shift their focus to building their direct-to-consumer video offerings, linear TV audiences are in a free fall. According to a MoffettNathanson analysis of Nielsen TV ratings, television audiences are down dramatically. This week's Westwood One blog outlines how advertisers can use More

Paragon Media Strategies Ups Two Long-Time Researchers
Sara Schueller and Simone Lowin
Sara Schueller and Simone Lowin
Paragon Media Strategies promotes two long-time researchers. Sara Schueller (pictured far left) rises to Vice President/Research and Simone Lowin is promoted to Research Services Director. Schueller joined Paragon in 2002 after working at Nielsen Holdings, while Lowin began with Paragon in 2000. More

Media Audiences That Have the Greatest Purchase Propensity
Westwood One
Westwood One
As vaccinations become more widespread, the U.S. continues to re-emerge from the pandemic. From employee recruitment to consumer confidence and media consumption, life is beginning to return to normal. To help advertisers determine a path forward, Westwood One's Insights team analyzed a recently released More

Radio's Surge In Listening Can Help Businesses Recover
Westwood One
Westwood One
This week's Westwood One blog looks at the latest Nielsen Portable People Meter data from April as well as economic factors and miles-traveled data for the country. With America back on the move and vehicular traffic up, AM/FM radio's surge in listening can help businesses recover. According to Nielsen's More

Radio Listening Continues to Gain in Nielsen April PPM
Nielsen
Nielsen
The April 2021 PPM survey revealed new gains in radio listening across the aggregate of markets for the second month in a row. As America continues to reopen, consumers are returning to radio in numbers not seen in over half a year. Radio's weekly reach is now at its highest levels More

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Streaming Represents Significant Amount of Radio Listening
Westwood One
Westwood One
For many years, the perception was that online streaming audiences to AM/FM radio were small and not worth including in the media plan. No longer. Using new audience data, the Westwood One Insights team's blog shows that AM/FM radio streaming represents a significant amount of total AM/FM radio listening and More

Report: Radio Revenues Fell to $9.7 Billion in 2020
BIA Advisory Services
BIA Advisory Services
As anticipated, the radio industry took a very big hit in 2020 due to the pandemic and subsequent cutbacks in overall spending activity. According to the first quarter edition of BIA Advisory Services' 2021 Investing In Radio Market Report over-the-air advertising revenues dropped to $9.7 billion, a More

Report: Podcast Spending Intentions Rise to an All-Time High
Westwood One
Westwood One
Westwood One analyzed Q1 2021 podcast advertising data in this week's WWI blog from MediaRadar, the firm that tracks podcast advertising occurrences and spend. MediaRadar analyzes 2,052 podcast advertisers and monitors the top 500 podcasts. The analysis outlines what brands need to do to be big-time podcast More

Nielsen Announces Launch of Podcast Ad Effectiveness+
Nielsen
Nielsen
Nielsen has announced the launch of Podcast Ad Effectiveness+ (PAE+), a new solution that measures the effectiveness of podcast advertising including brand lift and memorability across podcasting audiences. With this new offering, Nielsen is building on its current solution to More

Adding Radio Generates Triple the Reach of Connected TV
Westwood One
Westwood One
The television landscape is undergoing massive change as audience viewing habits shift from linear TV to ad-free streaming options. What does this mean for advertisers who have historically used TV in their media plans for mass reach? According to the Westwood One Insights Team's blog, putting AM/FM radio in More

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