Nielsen Ratings

March 2025 PPM

Nielsen Ratings

February 2025 Trends

Chattanooga TN

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RAB to Host Fourth ''One Voice for Radio'' Live Session

Radio Advertising Bureau (RAB)

The Radio Advertising Bureau (RAB) will present the fourth installment of its One Voice for Radio live presentation series at noon CT on Thursday, May 1. The session, entitled "Audience Lift: Impact to Action," will spotlight fresh data and insights from Nielsen's 3-Minute qualifier survey across three More

AANHPI Consumers Drive Digital, Sports and Beauty Trends

Nielsen

Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are playing a pivotal role in reshaping the landscape of digital commerce, media, and beauty, according to Nielsen's newly released 2025 report, Breakthrough ROI: Investing in Asian American audiences and media. More

Report Urges Brands to Invest in Black-Owned Audio

National Association of Black Owned Broadcasters (NABOB)

A new report released by the National Association of Black Owned Broadcasters (NABOB), in collaboration with Nielsen, underscores the significant influence and unique engagement of Black consumers with audio media. The report, entitled "Reaching the Culture: Investing with Audio to More

Effective Marketing Strategies for Economic Downturns

Cumulus Media and Westwood One

In times of economic uncertainty, businesses often grapple with marketing decisions. A recent analysis by Cumulus Media | Westwood One Audio Active Group highlights seven strategic approaches grounded in historical data that aim to bolster marketing effectiveness even during unpredictable economic climates. More

Nielsen Halts Radio Ratings for Lakeland-Winter Haven

Nielsen Audio

Nielsen Audio has announced it will discontinue its ratings service for the Lakeland-Winter Haven, FL market effective with the Spring, 2025 survey period. This decision coincides with the commencement of the Spring ratings book and follows the reduction in the number of subscribers More

Nielsen's New 3-Minute Qualifier Reveals Significant Rise

Nielsen

In a significant update to radio audience measurement, Nielsen has introduced a new 3-minute quarter-hour qualifier, and the initial results are promising. According to the first two months of data gathered with this modernized approach, there has been a 13% year-over-year increase More

Study Reinforces AM/FM Radio's Impact on Brand Growth

Cumulus Media and Westwood One

In a comprehensive analysis led by marketing effectiveness expert Peter Field, new insights have emerged underscoring the substantial benefits of AM/FM radio advertising. This week's Cumulus Media | Westwood One Audio Active Group blog outlines the findings and explains how important it is for brands to be More

Industry Experts to Discuss Radio Ad Opps in RAB Webcast

Radio Advertising Bureau (RAB)

The Radio Advertising Bureau (RAB) will host its third presentation, "Insight to Opportunity," as part of its One Voice for Radio initiative. This latest installment will focus on the first survey results following Nielsen's three-minute qualifier modernization. The webinar is scheduled for noon CT on More

Jim Ryan to Exit Audacy, Transition to Consultancy

Jim Ryan

Jim Ryan, Senior Vice President of Programming at Audacy and daily programmer of Hot AC WNEW-FM (The New 102.7) in New York, has announced his departure from the company effective this April. Ryan will shift his focus to his consultancy, leveraging his extensive experience as he marks his 15th anniversary More

Report: PPM Audiences See Significant Rise in Drive Times

Cumulus Media and Westwood One

Nielsen has released all of its January, 2025 Nielsen PPM markets (except for West Palm Beach). There are significant increases in listening across demographics and time periods. This audience growth is due to Nielsen's three-minute qualifier modernization which provides a significantly more comprehensive More

Podcast Industry Needs Strategic Shifts to Reach $5B

Cumulus Media and Westwood One

The podcasting industry has seen rapid growth, but reaching the $5 billion revenue milestone will require significant strategic adjustments, according to Pierre Bouvard, Chief Insights Officer at Cumulus Media | Westwood One's Audio Active Group. In a recent interview with Steve Goldstein, CEO of Amplifi More

RAB Presents Live Presentation ''The Ad Perspective''

Radio Advertising Bureau (RAB)

Radio Advertising Bureau's (RAB) upcoming One Voice for Radio presentation, entitled "The Ad Perspective," will explore the evolving role of audio and radio in agency media strategies, with a focus on the impact of Nielsen Audio Measurement Modernization on advertisers. The event will be hosted by RAB More

Studies Show Sports PBP Listeners More Engaged Than TV

Cumulus Media and Westwood One

As the NFL season concludes, marketers are shifting focus to March Madness, an event that captivates millions of sports fans each spring. A series of studies comparing TV and AM/FM radio audiences during the NCAA basketball tournament reveal significant differences in listener engagement and demographic More

Nielsen Releases 2024 Q4 Audio Listening Trends Report

Nielsen

Nielsen, in collaboration with Edison Research, has unveiled their latest report, The Record: Q4 U.S. Audio Listening Trends, highlighting the patterns of audio consumption among American listeners during the last quarter of 2024. As per the report, audio media captured nearly 20% of More

Nielsen Highlights Digital Dominance of Black Audiences

Nielsen

A recent study by Nielsen reveals that Black Americans spend significantly more time on digital platforms compared to the general U.S. population, highlighting potential areas for brands to engage more effectively with this demographic. According to the "Engaging Black Audiences: How More

RAB to Host Webinar on Nielsen Audio's Measurement

Radio Advertising Bureau (RAB)

The Radio Advertising Bureau (RAB) has announced an upcoming webinar entitled "Better Together in 2025: A Unified Approach to Nielsen's Measurement Modernization," scheduled for January 29 at noon CT. This event marks the first in a series of live online presentations aimed at exploring the impact of Nielsen More

Cumulus, Westwood One Unveil Creative Best Practices Handbook

Cumulus Media and Westwood One

Cumulus Media and Westwood One have released a new Creative Best Practices Handbook, consolidating years of industry research and expert insights on advertising effectiveness. The handbook emphasizes the critical role of creativity in advertising, which according to a major Nielsen study, accounts for nearly More

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Copyright © 1989-2025 RADIO ONLINE ®

Copyright © 1989-2025 RADIO ONLINE ^®