Nielsen Ratings

April 2026

Nielsen Ratings

April 2026 Trends

Colorado Springs CO

Company News

Spotset Media Reaches Record 19.6 Million Weekly

Spotset Media

Spotset Media has reached a record weekly audience of 19.6 million Adults 18+, according to Nielsen's Fall 2025 audience estimates, marking the largest reach in the Memphis-based company's nearly 30-year history. The audio network, which connects advertisers with consumers More

2026 Radio Mercury Awards Winners Announced

Radio Mercury Awards

Progressive Insurance and Arnold Worldwide captured the Best of Show honors at the 2026 Radio Mercury Awards, which celebrated excellence in radio and audio advertising during the competition's 35th annual awards presentation at Sony Hall. The winning campaign, "Truckers Unite More

Radio, Podcasts Dominate Ad-Supported Audio Time

Nielsen

Radio and podcasts continued to dominate ad-supported audio consumption in the first quarter of 2026, accounting for 82% of all daily ad-supported listening time, according to Nielsen's latest edition of The Record, produced in partnership with Edison Research. The quarterly More

Black Box Group Launches ''Summer School'' Training Series

Summer School

Black Box Group (BBG), the west coast consulting and strategy firm led by media strategist and talent coach Keith Cunningham, has launched "Summer School," a live online training curriculum aimed at helping radio programming, talent, digital, and promotions teams prepare for the More

World Cup Presents Major Opportunity for Radio

Nielsen

A new report from Nielsen highlights the 2026 FIFA World Cup as a significant opportunity for radio and audio platforms, as U.S. soccer fans increasingly turn to those channels for sports content and engagement. According to the report, soccer interest in the U.S. continues to More

Nielsen, Triton Integrate Podcast Metrics in NMI

Nielsen Audio and Triton Digital

Nielsen has announced a new collaboration with Triton Digital to integrate Triton's Podcast Metrics Demos+ into its Nielsen Media Impact (NMI) planning platform, expanding how advertisers evaluate podcast audiences alongside other media channels. The integration enables brands and agencies to access More

Nielsen Names Julie DeTraglia Insights Chief

Julie DeTraglia

Nielsen has appointed Julie DeTraglia as Head of Content and Strategic Insights, the company announced. In the newly created role, DeTraglia will lead strategy for Nielsen's editorial marketing content, including social media, insights articles, client communications, events, sales enablement tools and More

Johnjay & Rich Mark 25 Years on the Air

Johnjay & Rich

iHeartMedia's KZZP (104.7 Kiss FM) Phoenix is celebrating the 25th anniversary of "The Johnjay & Rich Show," marking a milestone for the long-running morning program. The show debuted April 9, 2001, on KRQQ in Tucson and has since grown into a nationally syndicated brand. Anchored by its Phoenix More

Report: Radio Remains Audio's Top Reach Medium

Katz Radio Group

Radio continues to deliver unmatched reach and relevance even as the broader audio landscape expands, according to a new analysis from Katz Radio Group. Citing recent data from Edison Research and Nielsen, Katz said audio consumption is growing across platforms, devices and More

Radio's Reach, ROI Challenge ''Dead'' Narrative

Spotset Media Network

A new commentary from media executives Howard Robertson and Ryan Robertson argues that reports of radio's demise are overstated, citing strong audience reach and return on investment despite lingering perception challenges among marketers. According to data from Nielsen, radio More

Radio Trust Stands Out in AI-Driven Media Era

Katz Radio Group

As artificial intelligence continues to reshape the media landscape, a new challenge is emerging for both consumers and advertisers: trust. According to a new post from Katz Radio Group, the rapid rise of AI-generated content -- from articles and images to voices and ad campaigns -- More

RAB to Host Nielsen mSurvey Webinar on April 1

Radio Advertising Bureau (RAB)

The Radio Advertising Bureau (RAB) will host a live presentation on Wednesday, April 1 at noon CT, highlighting Nielsen Audio's new mobile-enabled diary methodology, mSurvey, ahead of its Spring 2026 rollout. The one-hour "Diary Service Transformation" session will provide an overview of mSurvey along More

Nielsen: Radio Still Leads U.S. Audio Reach in 2026

Nielsen

A new report from Nielsen finds that radio continues to reach more Americans than any other media platform, maintaining its position as the leading source of ad-supported audio in the United States. According to Nielsen's Audio Today 2026: How America Listens report, radio More

Urban One Reports Q4 Revenue Decline, Wider Loss

Urban One

Urban One reported lower revenue and a wider loss in the fourth quarter of 2025, reflecting weaker advertising demand and the absence of political advertising seen in the prior year. For the three months ended December 31, 2025, the Silver Spring, MD-based media company posted net More

Nielsen DMA Data Added to Magellan AI

Magellan AI

Nielsen has licensed its proprietary Designated Market Area (DMA) data to Magellan AI, enabling local-level podcast advertising measurement within the Magellan AI platform. The integration allows advertisers to measure podcast performance across Nielsen's 210 standardized U.S. DMA More

Sports Radio Audience Delivers Upscale Impact

Cumulus Media | Westwood One

Sports AM/FM stations featuring play-by-play and sports/talk continue to post strong gains in both audience and revenue, according to a new analysis from Cumulus Media | Westwood One's Audio Active Group. The blog reports the number of sports-formatted AM/FM stations has increased 14% over the past decade, More

iHeartMedia Study Highlights Bicultural Latino Power

iHeartMedia

iHeartMedia has released a new consumer study examining Bicultural Latinos, those who identify as equally American and Hispanic, finding the group represents a growing economic and cultural force shaping the next era of U.S. growth. The report, "New American Consumer: Bicultural Latinos," developed in More

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Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®