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April 2022 PPM

Nielsen Ratings

April 2022 Trends

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Audacy Releases Second ''State Of Audio'' Guide

Audacy

Audacy has just released its "State of Audio" e-book that details key insights relevant to the listeners, creators and advertisers revolutionizing audio. It found, among other things, that Audio revenue outpaced video in 2021. Per the latest IAB Advertising Revenue Report, audio streaming revenue is up 59% More

Marketers, Agencies Commute Less Than Average Americans

Cumulus Media

The Cumulus Media | Westwood One Audio Active Group (AAG) has released an analysis of two recently conducted commuter studies as America reemerges from the COVID pandemic. The first study, conducted by Nielsen in March, 2022 looked at 1,000 American adult 18+ consumers. The second study is from Advertiser More

Uforia Expands Podcast Offerings Reaching Broader Audiences

Uforia

Uforia, TelevisaUnivision's audio network for company's music and audio properties spanning radio, podcasts, audio app and live concert series, has announced the expansion of its podcast programming during the 2022 IAB Podcast Upfront. Delivering more than 40 hours of original content per week, Uforia is one More

Nielsen Releases Third Installment of Podcasting Today

Nielsen

Nielsen has released the third installment of its Podcasting Today report. The latest edition highlights the significant growth in podcast audiences and content, and how brands and advertisers can utilize the medium to amplify reach and ROI. The report revealed that the number of More

ARC Software Welcomes QUU and IBA to List of Clients

ARC Software

ARC Software welcomes two new companies to the platform. Quu Inc., the a provider of visual content for radio and the Independent Broadcasters Association (IBA) founded by Adams Radio Group CEO Ron Stone to serve small to medium sized broadcasters across the country. Both companies have turned to ARC for More

Radio Campaign Grows Office Supplies Retailer Sales

Westwood One

In Summer 2021, a national office supplies retailer ran an AM/FM radio campaign across many radio networks. The Cumulus Media | Westwood One Audio Active Group, in a new post-COVID study, commissioned a Nielsen sales effect study of the entire AM/FM radio campaign that included every AM/FM radio ad run by More

BIA Expands Forecasting and Consulting Services

Nicole Ovadia

BIA Advisory Services has added three key personnel to its forecasting and consulting divisions. Nicole Ovadia (pictured) joins as Vice President of Forecasting and Analysis to focus on enhancing BIA's U.S. local media advertising forecast models. Ovadia comes to BIA from the New York State Broadcasters More

Bill O'Reilly's ''No Spin News'' Set to Debut This Week

Bill O'Reilly

Key Networks has announced that its newest addition to Bill O'Reilly's suite of radio programs, "No Spin News," debuts this week on 58 stations across the U.S. The show brings a full hour of O'Reilly's analysis every weeknight, featuring his commentary, news and notes on what is happening in the world. With More

Gracenote Helps Samsung Optimize Podcast User Experiences

Gracenote

Gracenote, a provider of entertainment metadata, content IDs and related offerings, will provide the Gracenote Audio On Demand data solution to Samsung Electronics under a new agreement. Gracenote Audio On Demand will power the Samsung Podcasts offering available through the Samsung More

Nielsen Releases New Consumer Study on Pandemic Impact

Nielsen

Nielsen recently released the results of a national consumer study of 1,000 respondents aged 18+ conducted in March. It was the eighth in a series of studies released since April, 2020 measuring the pandemic's impact on consumer movement, spending, attitudes and media usage. This More

DMR/Interactive Says Radio Set to Accelerate Momentum

DMR Interactive

Following a successful NAB Show, radio looks to continue the momentum heading into summer, especially with Nielsen rolling out PPM Wearables starting April 28 with the May PPM monthly. Additionally, radio's core audience of employed consumers with money to spend are preparing to enjoy the unrestricted return More

AAG Releases New Nielsen Analysis of AM/FM Streaming

Cumulus Media

The Cumulus Media | Westwood One Audio Active Group (AAG) has released an analysis of AM/FM radio streaming. The report includes the latest Q4 2021 data from Edison Research's quarterly "Share of Ear" study, as well as purchase intention data from MRI-Simmons. The analysis revealed insights around the state More

MRC Announces Performance Monitoring in Eight PPM Markets

Media Rating Council

After reviews of recent audits of Nielsen's Audio PPM service, the Media Rating Council (MRC) and its Radio Committee have noted ongoing performance declines in a substantial number of currently accredited PPM Audio markets. As a result, MRC and Nielsen have agreed on a panel performance monitoring process More

Stingray Deploys First GBS MaxxCasting Systems in Canada

GEO Broadcast Solutions and Stringray

Stingray, and its over 100 radio outlets, is partnering with U.S.-based GeoBroadcast Solutions (GBS) to launch the first Canadian deployments of its MaxxCasting system to increase the signal quality and audience reach of its stations by delivering an increase in population coverage. More

Nielsen Department Store Sales Effect Study Takeaways

Westwood One

In Spring 2021, a national department store ran an AM/FM radio campaign. The Cumulus Media | Westwood One Audio Active Group, in a historic new post-COVID study, examined the sales lift of the entire AM/FM radio campaign that included every single AM/FM radio ad run by the retailer. This week's Westwood One More

Sports Play-By-Play Audio Elevates The Media Plan

Westwood One

Whether looking at the NFL, the Masters, or March Madness, sports play-by-play audio elevates the media plan. This week's Cumulus Media | Westwood One Audio Active Group blog outlines how sports play-by-play audio offers advertisers a passionate audience of fans and sports betters, plus incremental reach and More

Women Driving Significant Gains in Podcast Engagement

Nielsen

Acccording to Nielsen, many consumers were leaning into on-demand options well before media became a homebound necessity during much of 2020 and the pandemic. The phenomenal growth in podcast engagement over the past seven or eight years -- even throughout much of More

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Copyright © 1989-2021 RADIO ONLINE ®

Copyright © 1989-2021 RADIO ONLINE ^®