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Nielsen to Market Share of Ear and Edison Podcast Metrics
Nielsen will market Edison Research's Share of Ear and Edison Podcast Metrics services to advertising agencies. Share of Ear provides deep insights about the complete audio landscape, including broadcast radio, streaming, podcasting, downloaded audio, smart speakers and other sources of audio content. Edison More

AURN Promotes Andy Anderson to Chief Revenue Officer
Andy Anderson
Andy Anderson
American Urban Radio Networks (AURN) elevates William "Andy" Anderson to Chief Revenue Officer. With his extensive experience in the industry, Anderson will be leading the charge in maximizing revenue opportunities, product acquisitions and original content creations for the company. For the past 4 years, he More

Study: AM/FM Radio Delivers Student Prospects
Cumulus Media
Cumulus Media
The Cumulus Media | Westwood One Audio Active Group fielded a national study with MARU/Matchbox to examine the size of prospective student segments and their media habits. The latest August, 2022 study included 1,003 participants and was conducted as a second wave to a 2018 study that More

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Soundrise Hires Jay Green to Lead Strategy and Growth
Soundrise
Soundrise
Podcast company Soundrise appoints Jay Green as Senior Vice President of Strategy & Operations along with previous Kantar VP Lovlyn Corbett, who will be the new Director of National Accounts. After spinning off from the public media advertising company Market Enginuity in late More

Study: AM/FM Radio Works For Personal Care Brands
Westwood One
Westwood One
To understand the personal care category and the awareness and brand images of bar soap, Cumulus Media | Westwood One Audio Active Group commissioned MARU/Matchbox to conduct a study from December, 2019 through January, 2020. The survey consisted of 1,000 women over the age of 40 who use bar soap and are the More

Cumulus Releases First-Ever NFL Postseason Audience Report
Cumulus Media
Cumulus Media
Cumulus Media | Westwood One's Audio Active Group has released a first-ever comprehensive analysis of the NFL postseason audience incorporating the most recently released (2022) data from Nielsen Scarborough USA+ and MRI Simmons USA. The data revealed that the AM/FM radio audience is far more passionate More

Nielsen Makes Company-Wide Reduction in its Workforce
Nielsen
Nielsen
Nielsen has instituted a company-wide reduction in its workforce. In a statement, the ratings firm said, "As part of Nielsen's reorganization and prioritization work that began in 2022. we announced a reduction in our global workforce today. The total headcount after this More

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HMG Appoints Scott Herrold as Chief of Programming
Scott Herrold
Scott Herrold
Hope Media Group (HMG) names Scott Herrold as its new Chief of Programming, effective Monday, January 9. He replaces Ron Harrell, who exits. Herrold joins HMG after serving as Program Director and morning host for SOS Radio Network the last 15 years. Under his leadership, SOS Radio was named Christian Music More

Study: Eight Misconceptions Brands Have About Radio
Westwood One
Westwood One
The perception of media audiences is skewed by prevalent myths in the ad community. Mirroring the recently released "8 Misconceptions Brands Have About Radio" from Canada's Radio Connects, this week's Cumulus Media | Westwood One Audio Active Group blog challenges current media narratives and outlines 8 More

Nielsen Releases 2022 Podcast Industry Insights
Nielsen
Nielsen
According to Nielsen Scarborough's Podcast Buying Power solution, growth among light users has tapered off, but not for women. Starting in 2020, the number of light podcast users (defined as those listening 1-3 times a month) grew by leaps and bounds. This was, of course, influenced More

ABX Study: Video TV Ads Versus AM/FM Radio Audio Ads
Cumulus Media
Cumulus Media
To determine whether video "sight, sound and motion" trumps audio ads, ABX examined the largest head-to-head creative study of audio and video ads. ABX has a large normative database of 365,000+ measured ads globally, from the U.S. and 13 other countries, representing 90% of global ad spend. For the purposes More

LABF Adds Broadcaster Sally Brown as Newest Board Member
Sally Brown
Sally Brown
The Library of American Broadcasting Foundation (LABF) has announced that former WSTB-TV General Manager Sally Brown was elected to the LABF Board of Directors during a recent board meeting. The announcement came from Co-chairs Heidi Raphael, Beasley Media Group Chief Communications Officer and Jack Goodman, More

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AM/FM Radio and Podcasts Work for Pet Supplies Retailers
Cumulus Media
Cumulus Media
The Cumulus Media | Westwood One Audio Active Group commissioned a series of Signal Hill Insights studies to measure the impact of two pet retailer campaigns. One was for a retailer's network radio campaign, and the other was for a podcast campaign. Bost studies revealed AM/FM radio and podcast advertising More

Report: Digital Makes The AM/FM Radio Plan Better
Cumulus Media
Cumulus Media
New research from Nielsen shows why a blend of digital ad platforms and AM/FM radio is one of the most powerful combinations in media. Some of the largest studies ever conducted on advertising effectiveness have found as the number of media platforms utilized increases, effectiveness and sales More

WABC/New York's Bernie McGuirk Dies from Prostate Cancer
Bernie McGuirk
Bernie McGuirk
Billed as the brains of the WABC "brains and muscle" team of Bernie & Sid in the Morning, Bernard McGuirk died last evening, following a bout with prostate cancer. He was just a few weeks shy of his 65th birthday. McGuirk, who had been morning co-host with Sid Rosenberg since April, 2018 helped bring More

Cipolla Analytics Appoints Dr. Ed Cohen as Chief Research Officer
Dr. Ed Cohen
Dr. Ed Cohen
Cipolla Analytics appoints Dr. Ed Cohen as Chief Research Officer overseeing the expansion of its SpotGPS software for radio. He previously was Vice President, Ratings and Research for Cumulus Media, and led Nielsen Audio's connected car streaming audio research initiative as Vice President, Measurement More

Report: Seven New Findings About The Podcast Audience
Cumulus Media
Cumulus Media
While AM/FM radio dominates the audio landscape with mass reach and significant time spent, podcasts and smart speakers are fast growing platforms representing engaging environments for brands. The recently released Cumulus Media 2022 Audioscape examines the latest podcast consumer and smart speaker trends More

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