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Marketers, Agencies Underestimate U.S. Worker Commutes
Westwood One
Westwood One
Westwood One's Insights team looked at the differences in perception and reality among marketers and agencies on its latest blog when it comes to the American workforce. It found that marketers and agencies dramatically underestimate the state of U.S. worker commutes. Also highlighted are the latest November More

Nielsen: Podcasting Audiences Could Double by 2023
Nielsen
Nielsen
According to Nielsen Scarborough data, at a 20% rate of growth, the audience for podcasting could double by 2023, and the IAB projects that U.S. podcast advertising revenues will surpass $1 billion by 2021. Given the growth and ad opportunities in the podcast space, VP of Client More

Report: How AM/FM Radio Stations Use The Virtual Remote
Westwood One
Westwood One
Before the pandemic, remote broadcasts and appearances were staples of the AM/FM radio industry. Westwood One's Insights team at how social distancing measures and shelter-in-place mandates have paused this type of station remote but offers solutions for how a virtual event could deliver similar results. More

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NAB Accepting Applications for First Time Manager Fellowships
The National Association of Broadcasters (NAB) Leadership Foundation is accepting applications for the First Time Managers Fellowship, a newly created scholarship for women, people of color and individuals representing small market stations entering their first managerial roles. The fellowship will fund More

Nielsen De-Lists Two Stations in Toledo for Distortion
Nielsen
Nielsen
Nielsen has de-listed two stations in Toledo, OH after it found that a household of a staff member from Urban Radio Broadcasting's Urban AC WIMX-FM (Mix 95.7) and Urban WJZE-FM (Hot 97.3) "obtained and returned" ratings diaries for the September, 2020 survey period. In a notification More

Nielsen Report: Consumer Spending is On the Way Up
Some refreshing positive news from an October consumer lifestyle survey conducted by Nielsen Audio. They found that 53% of Americans believe life is starting to normalize, are more likely to resume typical activities and are starting to shop more as restrictions permit. That doesn't More

Do Listeners Care About Local Content?
Randy Lane
Randy Lane
Syndicated shows have proven that great shows can succeed with zero local content. Radio is experiencing another burst in syndication this year. Concurrently, we see the appeal of local content rising. Local farmer's markets have popped up all over North America and Apps like Next Door are gaining in More

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FCC to Host Free "Path to Ownership" Virtual Symposium
The FCC's Media Bureau and the FCC Advisory Committee on Diversity and Digital Empowerment (ACDDE) will present a virtual symposium: The Path to Media Ownership and Sustainability on November 6, 2020, from 9 a.m. to 5 p.m. The free symposium will feature broadcasters and lenders discussing how to More

Nielsen: On The Road to Recovery with AM/FM Radio
Nielsen
Nielsen
With the onset of Fall, changes in working and commuting patterns-along with a return to school-are sparking growth in radio listening. Tracking the past eight months of Nielsen PPM data in the top 50 radio markets, the latest October survey (covering 9-10 through 10-7) reveals that More

Report: AM/FM Radio Generates Triple the Sales Lift of TV
Radio Listener
Radio Listener
Cumulus Media and Westwood One debut a new study that examines the sales lift of a retailer's entire TV and AM/FM radio campaign. Every single TV and AM/FM radio ad run by the retailer was examined. While Nielsen has conducted dozens of sales lift studies for AM/FM radio campaigns, this is only the third More

IBA's Ron Stone Issues Statement on Nielsen Policy Changes
IBA
IBA
IBA President & Executive Director Ron Stone is addressing the changes announced by Nielsen elimination non-subscribing stations from ratings results to clients. Stone wrote: Many radio stations spend significant money supporting the Nielsen services in their markets and feel they should have More

Eastlan Makes Statement on the Need For Neutrality
Eastlan Ratings
Eastlan Ratings
Following Nielsen's move to only include subscribing stations in its ratings results, Eastlan announced that it will continue to provide full market information in all markets they measure and upon request, will provide new service to markets where Nielsen has exited or chosen not to More

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Research Director Analyzes Nielsen's Headphone Adjustment
Starting with the October PPM report, Nielsen Audio began applying modeling to help more accurately account for listening that is being done via headphones, but not being captured by PPM devices. While this modification is a positive move in getting closer to capturing all radio More

Nielsen Webinar Discusses October 2020 PPM Data
Nielsen
Nielsen
Nielsen held a client webinar Tuesday on October, 2020 PPM data. This is the first monthly PPM data release that will see the results of its headphone adjustment and outlier mitigation enhancements, announced last month. The October PPM survey covered September 10 through October 7, More

Report: Radio to The Rescue With Massive Voter Reach
Westwood One
Westwood One
Westwood One's Insights team offers a solution to the problem of TV bursting with political ads and YouTube's being sold out. Adding AM/FM radio to a TV/social/digital buy generates a massive 15% increase in voter reach for the same budget: Keeping the overall budget flat and shifting 20% of spend to AM/FM More

FCC Symposium on Access to Capital for Small Broadcasters
FCC
FCC
The FCC has issued a public notice announcing that the agency's Access to Capital Working Group of its Advisory Committee on Diversity and Digital Empowerment (ACDDE) and the FCC's Media Bureau will co-host a virtual symposium entitled Path to Media Ownership and Sustainability on November 6, from 9am to 5pm More

Nielsen: Host-Read Podcast Ads Pack a Brand Recall Punch
Nielsen
Nielsen
As a consequence of being the year of COVID-19, 2020 has become the year of media consumption, especially during the spring lockdown. Yet while the massive consumption spikes seen earlier this year have since dissipated, Nielsen reports that podcast engagement remains on track to More

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