Nielsen Ratings

March 2021 PPM

Nielsen Ratings

March 2021 Trends

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Nielsen Announces Launch of Podcast Ad Effectiveness+

Nielsen

Nielsen has announced the launch of Podcast Ad Effectiveness+ (PAE+), a new solution that measures the effectiveness of podcast advertising including brand lift and memorability across podcasting audiences. With this new offering, Nielsen is building on its current solution to More

Adding Radio Generates Triple the Reach of Connected TV

Westwood One

The television landscape is undergoing massive change as audience viewing habits shift from linear TV to ad-free streaming options. What does this mean for advertisers who have historically used TV in their media plans for mass reach? According to the Westwood One Insights Team's blog, putting AM/FM radio in More

Radio Listening Makes Big Gains Nielsen's March PPM Survey

Nielsen

The March 2021 PPM survey revealed significant gains in radio listening across the aggregate of markets, to the tune of an 8% increase month-over-month in total AQH audience. This marks the largest single-month increase in average audience since June of last year. These gains were More

Report: Auto Dealers Need to Increase Radio Advertising

Westwood One

As the economy recovers and consumer confidence is restored, auto dealers have the opportunity to ramp up advertising efforts to sell cars. On it's blog, Westwood One's Insights team looks at the current state of the auto industry and the importance of advertising, and then outlines an AM/FM radio More

Kulbertis Joins Eastlan Ratings as Client Services Director

Eastlan Ratings

Long-time radio vet Frank Kulbertis was recently a client of Eastlan Ratings and now joins the company as Client Services Director. He previously served as General Manager for the five FM stations of Redwood Empire Stereocasters in Santa Rosa, CA. Interestingly, Santa Rosa is the More

Eight Things Brands Have Completely Wrong About Radio

Westwood One

The perception of media audiences is skewed by prevalent myths in the advertising community. Using data from research leaders Nielsen, the Federal Reserve, and Edison Research, Westwood One's Insights disproves eight of the biggest perceptions brands hold about AM/FM radio. More

Nielsen Survey Shows Increased Consumer Confidence

Nielsen

According to the most recent Nielsen Audio Consumer Sentiment survey, indicators show increased consumer confidence as we are at the one-year mark of the pandemic. In fact, 64% of Americans 18 and older said that they strongly or agreed somewhat that it is safer than it was a month More

CMG Taps Keith Lawless to Lead Houston & Tampa Clusters

Keith Lawless

Cox Media Group (CMG) appoints Keith Lawless as Regional Vice President of CMG Tampa and Houston, effective immediately. The addition of the Houston market expands Lawless' role within CMG, adding the Houston market portfolio of brands including KKBQ-FM (The New 93Q), KTHT-FM (Country Legends 97.1), KHPT-FM More

Marketers Underestimate the State of U.S. Worker Commutes

Westwood One

In January, 2021, Advertiser Perceptions fielded a study of 300 media decision makers. They asked, "What percentage of American workers are either working from home daily, commuting some days, or commuting every day?" This week's Westwood One Insights team looks at the buy-side perceptions of the state of More

Podcasting Today Report: Podcast Listening Among Women

Nielsen

According to Nielsen's recently released Podcasting Today report, the top genre among female podcast listeners in the U.S. is 'kids and family,' with a 77% audience composition. Among the top ten most popular podcasts that are listened to by women, the category of 'true crime' comes More

Westwood One Insights: Podcasts Launched The Radio Star

Westwood One

Westwood One commissioned Maru/Blue to conduct a national study on March 18 of 1,506 Americans. The study revealed the extent to which Dan Bongino has used his podcast platform, social media presence, best-selling books and TV appearances to build a strong brand among American talk radio listeners. This More

SBS Signs Multi-Year Agreement with Nielsen Audio

Nielsen Audio

Nielsen announced that Spanish Broadcasting System (SBS) has entered into a long-term agreement for Nielsen Audio services. The multi-year renewal includes a continuation of their audio audience measurement licenses across all five PPM markets and the diary market of Puerto Rico. More

Nielsen, Carter Broadcast Group Ink Multi-Year Agreement

Nielsen

Nielsen and Carter Broadcast Group have reached a multi-year renewal agreement for Nielsen Audio measurement. The deal encompasses Nielsen's local syndicated products and services. Specifically, the new agreement includes the PPM local market report, respondent level data, TAPSCAN More

Eastlan Ratings Adds New Service in Three New Markets

Eastlan Ratings

Eastlan Ratings announces new service to three additional markets for Spring 2021, including Cumberland MD, Prairie View TX and Syracuse NY. The upstate New York market represents a return of long-time subscriber Galaxy Media. The Spring 2021 books in the three markets will be More

Curran Pens ''A COVID Vaccine For Radio: An Open Letter''

Andre Curran

After a year of sustained disruption and personal sacrifice, listening has rebounded, but it hasn't yet recovered writes DMR/Interactive President and COO Andrew Curran. In many PPM markets, Women 25-54 levels remain off by 30% from before the pandemic. Moms are holding their families and their careers More

Radio Campaign For Pharmaceutical Generates Strong Lift

Westwood One

For decades, pharmaceutical brands have used television to build their brands. With cable penetration falling from 90% of all homes to only 62% and a shift of TV viewing to advertising-free streaming video services, pharmaceutical brands can maintain reach by adding new media platforms. This week on its More

Fox Sports 1230 The Gambler Debuts in Toledo

iHeartMedia Toledo has announced the debut of Fox Sports 1230 The Gambler, "Toledo's Action Starts Here," effective immediately. The new station will provide a way for listeners to keep up to date on all things sports, with a focus on gambling, fantasy recommendations and the latest sports headlines. More

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