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August 2023 PPM

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August 2023 Trends

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Nielsen Releases its Latest Podcasting Today Report

Nielsen

Nielsen has released its latest Podcasting Today report, which analyzes how the U.S. podcast landscape is growing and changing, how listening habits are shifting. The number of Americans listening to podcasts has increased by 45% in the past five years and has more than doubled in More

Report: 8 in 10 Americans Listen to Radio Weekly

Pew Research Center

Pew Research Center has released key facts in its analyses about the state of radio in the U.S. About eight-in-ten Americans ages 12 and older listen to terrestrial radio in a given week. Weekly terrestrial radio listenership in the U.S. has remained relatively stable in the last two years after dipping More

Radio Has Biggest Disconnect Between Perceived and TSL

Cumulus Media

In February 2023, Advertiser Perceptions surveyed 305 marketers and agencies to learn about their perception of the average American's media habits. Media decision makers tend to believe their media habits are pretty much the same as everyone else's. But how do Americans actually spend their time with media? More

Nielsen: Podcast Listeners Are Shifting Listening Habits

Nielsen

According to Nielsen's latest Audio Today report (June 2023), podcast consumers are shifting their listening habits to listen more while commuting and traveling vs. the past year. Most often, this is occurring during the traditional 'drive times' during the work week. In fact, in a More

KWLR-FM/Little Rock Improves Signal Through MaxxCasting

GeoBroadcast Solutions

Educational Media Foundation (EMF)'s KWLR-FM (96.9) in Little Rock is improving its signal and expand its audience reach through the deployment of a MaxxCasting system from GeoBroadcast Solutions. Operating as part of the K-LOVE network of contemporary Christian music stations, KWLR will join three other EMF More

Auto Dealers Remain Centerpiece of the Purchase Process

Cumulus Media

As the auto market continues to recover, Cumulus Media sought an in-depth understanding of Dallas-Ft. Worth auto buyer. The Cumulus Media | Westwood One Audio Active Group retained MARU/Matchbox to conduct a study in March-April, 2023 of 600 recent auto buyers. 77% of prior year new car buyers More

Nielsen: AM/FM Radio Is America's #1 Mass Reach Media

Nielsen

Nielsen recently released their Audio Today 2023 report looking at how Americans listen to AM/FM radio, podcasts, streaming and satellite radio. According to Nielsen, the report also outlines AM/FM radio streaming's growth "as a portion of the overall radio audience, plus listening More

AARP Urges Passage of AM Radio for Every Vehicle Act

AARP

AARP, which advocates for the more than 100 million Americans age 50 and older, has thrown its support behind the bipartisan AM Radio for Every Vehicle Act (H.R. 3413) and is urging Congress to pass what it calls a "vital safety measure" into law. According to AARP Senior Vice More

Nielsen Releases Newest Issue of Audio Today Report

Nielsen

Nielsen has released its newest issue of the Audio Today report, examining how Americans use broadcast radio, podcasts, streaming and satellite radio. New this year, the firm breaks down the differences between general audio providers (ad-free + ad-supported) and ad-supported audio More

Nielsen Report Reveals Strength of AM Listening Across U.S.

Nielsen

This month, state broadcaster associations will converge on Washington, DC with the NAB to urge elected officials to support the AM Radio for Every Vehicle Act to keep free, local radio in cars. Broadcasters will also relate how AM radio is the backbone of our country's emergency More

NABOB: AM Radio is Crucial Resource for AA Community

Earlier this week, the National Association of Black Owned Broadcasters (NABOB) sent a letter to Rep. Steven Horsford (NV-4), Chairman of the House Congressional Black Caucus, expressing concern regarding the removal of AM radio from new car models and some electric vehicles. Of the More

Nielsen to Discontinue the Radio Paper Diary in 2025

Nielsen

After several decades of diary measurement, Nielsen plans to fully discontinue to the paper diary in favor of mobile diary in 2025. The move follows the company's decision to eliminate diaries in all of its local TV markets in 2017, replacing it with data collected from set-top More

Ad Perceptions Study Shows Commutes are Increasing

Westwood One

Marketers and agencies are increasing their commutes and spending more days at the office, according to a new Advertiser Perceptions study of 302 media agencies and brands commissioned by the Cumulus Media | Westwood One Audio Active Group. 81% of marketers and agencies now commute to the office, More

Audacy Releases Fourth ''State of Audio'' Guide

Audacy

Audacy has released its latest "State of Audio" Guide. The fourth installment of its bi-annual e-book explores audio's impact throughout the brand funnel, from awareness and intention to action. Highlighting case studies from today's biggest brands, the guide gives advertisers a look into how they can use More

Report: Seven New Findings About The Podcast Audience

Westwood One

While AM/FM radio dominates the audio landscape with mass reach and significant time spent, podcasts and smart speakers are fast growing platforms representing engaging environments for brands. The recently released Cumulus Media 2023 Audioscape, outlined in this week's Cumulus Media | Westwood One Audio More

Over 82 Million Americans Listen to AM Radio Monthly

Cumulus Media

Cumulus Media | Westwood One's Audio Active Group has released a new comprehensive analysis of listening data from the Nielsen Fall 2022 Survey, MRI Simmons, Edison Research's "Share of Ear" and Advertiser Perceptions. It reveals 82 million reasons to keep AM radio in vehicles, illustrating why AM/FM radio More

Acast Launches Audience Segments Targeting Capability

Acast

Acast has launched Audience Segments on its self-serve podcast advertising platform. The new capability enables advertisers booking campaigns through the self-serve platform to target listeners based on Nielsen Audience Segments across Acast's more than 92,000 podcasts. Available now More

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Copyright © 1989-2023 RADIO ONLINE ®

Copyright © 1989-2023 RADIO ONLINE ^®