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As Podcast Audience Grows, Advertiser Focus Should Sharpen

Nielsen

Given consumers' on-demand lifestyles, it's not surprising that podcasts have become the darlings of the audio realm -- for consumers, content creators, and now, advertisers. But as the podcast landscape broadens, content creators and advertisers will be increasingly tasked with More

Radio Plays Powerful Role With Streaming Video Brands

Westwood One

Streaming video brands are turning to AM/FM radio like never before. This past fall, a major streaming service used the NFL on Westwood One to tout their service. Westwood One retained Nielsen to measure the impact of the streaming service's AM/FM radio investment. Nielsen conducted a national study and More

Beasley Reports Q4 Net Revenues of $68.5 Million

Beasley Broadcast Group has announced operating results for the three- and twelve-month periods ended December 31, 2020. Net revenues for Q4 2020 came in at $68 .5 million which primarily reflects a year-over-year decrease in commercial advertising revenue due to the impact of the COVID-19 pandemic, More

Radio Drives Results for Clothing Brands and Retailers

Westwood One

With $94.4 million in clothing expenditures in the last 12 months, fashion is big business. For clothing brands and retailers, Westwood One's Insights team finds that AM/FM radio is the ideal medium for driving sales and reaching on-the-go consumers close to the point of purchase. Major brands using AM/FM More

Nielsen, Summitmedia Enter Into New Multi-Year Agreement

Nielsen

Nielsen has announced that SummitMedia LLC has entered into a long-term agreement for Nielsen Audio services in its nine markets. The new deal incorporates an expansion and enhancement of the service level to include Continuous Diary Measurement (CDM). Effective immediately, More

Study: FM Radio Hosts Still Matter But...

NuVoodoo Media Services announces that its new Ratings Prospects Study XVII found that 10 months into the COVID-19 pandemic, radio hosts on FM still matter, but DJ's must work harder appealing to younger audiences. With so many changes in audio listening through the COVID-19 More

Nielsen Inks Agencies for Podcast Buying Power Service

Nielsen

Nielsen has announced that Active International, Ad Results Media (ARM) and Oxford Road are now subscribers to Nielsen's Podcast Buying Power Service. As new subscribers to the Nielsen service, these agencies will have access to podcast insights spanning 18 genres that can be More

Clear Media Joins ARC to Automate Net Affiliation Process

ARC

Clear Media Network signs with ARC, the research software developed by former SBG CEO Jason Bailey, as its Affiliate CRM and Network Automation Tool. ARC provides networks and producers a cloud-based platform to research, affiliate, create digital contracts, analyze Nielsen data and more. Clear Media More

Report: Drive Time Isn't The Only Time for AM/FM Radio

Westwood One

According to Westwood One's Insights Team, there is a common misperception among advertisers about when AM/FM radio listening actually happens. Many believe that most broadcast radio listening occurs weekdays between 6am and 10am and 3pm and 7pm, aka "drive times." In December, 2020, Advertiser Perceptions, More

Study Finds 67% of Americans 14-54 Now Own Smart Speaker

NuVoodoo Media Services

NuVoodoo Media Services is offering a free upcoming webinar, "How to Get Your Ratings From Here to Vaccinated" on Thursday, February 11 at 1pm ET. The webinar will share the latest findings of its Ratings Prospects Study XVII and important insights for marketing radio More

Nielsen, AURN Sign Deal for Network Audio Measurement

Nielsen

Nielsen has announced that American Urban Radio Networks (AURN), the only African-American controlled RADAR rated radio network company in the U.S., has signed a renewal agreement with Nielsen Audio. With this agreement, American Urban Radio Networks continues its participation in More

24% of Cumulus Media Radio Streams Are On Smart Speakers

Cumulus Media

The Southeast Michigan Ford Dealers Association piloted a campaign on the smart speaker. It found, over the past four years, the smart speaker has grown to represent nearly a quarter (24%) of all online listening to Cumulus stations. The company had enough confidence in smart speaker listenership, it booked More

KFMX 94.5/Lubbock Celebrates 40th Birthday

KFMX, 94.5 FM, Lubbock, Texas hits a significant milestone and turns 40 years old Monday, January 18. "94.5 FMX is Lubbock. It's in the fabric of the community every day," Townsquare Lubbock Director of Content Lance Balance. "I couldn't be prouder to be a coach and partner to Wes, Renee, Chrissy, and More

WAXB-AM Says Hola to Spanish Hits!

WAXB-AM, licensed to Ridgefield, Connecticut, has flipped to Spanish Hits as "Juan 850AM," the first Hispanic language station home to the Danbury, Connecticut Nielsen market. "Greater Danbury's Hispanic population now accounts for 16% of Nielsen's 12+ market total," commented Berkshire Broadcasting More

ARC Software Welcomes TM Studios to the Platform

ARC Software

Media10, a Reatro Ventures Company, announced Thursday that TM Studios has joined the growing ARC platform. ARC was developed by SBG Founder and former CEO Jason Bailey. The software provides networks and producers a complete cloud-based platform to research, affiliate, create digital contracts, analyze More

Nielsen, Waterloo Media/Sinclair Reach Multi-Year Deal

Nielsen

Nielsen and Waterloo Media/Sinclair Telecable ink an agreement under which Nielsen will provide measurement services for audio PPM measurement. Waterloo Media/Sinclair is based in Norfolk, Virginia Beach-Newport News and Austin. This will be a renewal of services in Austin and a new More

Adlarge Media and Nielsen Renew Agreement for ALM ROI Network

Nielsen has announced that AdLarge has signed a renewal agreement to continue its participation in RADAR, the Nielsen audio service that provides commercial ratings and is the best available forecast of a network's audience delivery. AdLarge's RADAR-rated ALM ROI Network More

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