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WARC Study: Marketers Should Triple Audio Ad Spend
WARC
WARC
"The Investment Gap: Understanding the Value of Audio" is a new study from WARC and iHeartMedia. The study reveals a major audio investment gap for marketers. This week's Westwood One Audio Active Group blog outlines the key takeaways for advertisers, which shows AM/FM radio More

Bonneville Files with FCC to Upgrade Bay Area Boosters
Bonneville International
Bonneville International
Bonneville International has filed with the FCC to modernize and upgrade its existing boosters signals for San Francisco stations KOIT (96.5), KMVQ (99.7) and KBLX (102.9) to be deployed in March, 2022. Under the upgrade, each station would share the antenna infrastructure through a multiplex system. The More

Listening to Radio in September Near High Point in a Year
Nielsen
Nielsen
Nielsen has released the findings of its latest Nielsen Audio Consumer Sentiment survey, an ongoing study series addressing current American sentiment about the COVID pandemic and how it impacts their lives. The ratings firm held a client webinar this week to reveal the findings of More

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Nielsen: Podcast Growth Should Lead to More Ad Engagement
A new report from Nielsen suggests continued strong podcast growth should start to see more engagement from advertisers. Today, light podcast listeners account for almost half (49%) of the total podcast audience, and data from Nielsen Podcast Buying Power, which provides insight More

Report: The Recovery of AM/FM Radio Listening Continues
Nielsen
Nielsen
Just-released Nielsen AM/FM radio listening data reveals the recovery of AM/FM radio listening continues. Google search trends and consumer driving behavior from Geopath and Apple Maps have predicted AM/FM radio audience growth. This week's Westwood One Audio Active Group blog More

WSKQ/N.Y. Most Listened-To Radio Stream in the Nation
WSKQ-FM (Mega 97.9 FM)
WSKQ-FM (Mega 97.9 FM)
According to Spanish Broadcasting System its flagship New York City station, WSKQ-FM (Mega 97.9 FM), has achieved a historic milestone in claiming the #1 ranking for its streaming signal of WSKQ among all radio station streams in the country. This is among all reported streams of FM or AM stations regardless More

Traci LaTrelle Named 2021 Elevating Women in Audio Mentee
Traci LaTrelle
Traci LaTrelle
Mentoring and Inspiring Women in Radio, Inc. (MIW) and MRC Data (formerly Nielsen Music have announced Howard University Radio Network's WHUR-FM Music and Assistant Programming Director Traci LaTrelle as the Elevating Women in Audio: MIW & BDSradio Mentorship Program's 2021 mentee. This collaborative More

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Westwood One Audio Active Group's Audio Planning Guide
Westwood One
Westwood One
In response to common audio planning questions, the media strategy and creative advisory team at Cumulus Media Westwood One Audio Active Group has developed the Audio Planning Guide. The data is sourced from Edison Research's "Share of Ear" Report, Nielsen's Nationwide, and the Scarborough Podcast Buying More

Light Podcast Listeners Account for Almost Half of Audience
Nielsen
Nielsen
As podcast audiences broaden, so should advertiser engagement with listeners. The appeal of new content offerings throughout the pandemic has been widely documented, with the acceleration of connected TV adoption taking center stage. The appeal of video content notwithstanding, More

2021 Radio Mercury Awards Finalists Announced
Radio Mercury Awards
Radio Mercury Awards
149 radio/audio commercials and campaigns made it to the finals of the 30th anniversary Radio Mercury Awards. This year marks the first time all categories were open to all languages. The submissions were created by advertising agencies, brands, production companies, radio stations More

New Study Reveals Major Audio Investment Gap for Marketers
Consumers spend 31% of their media time with audio, yet brands only allocate 8.8% of their media budget on audio, with 25% of brands missing from audio entirely. That's according to a new study from WARC and iHeartMedia: The Investment Gap: Understanding the Value of Audio. More

Nielsen Report: Podcast Listening Goes Mainstream
Nielsen
Nielsen
Nielsen's Podcasting Today Report is out offering insights regarding listening trends while examining the correlation between podcast tune-in and category ad spend. It focuses on the listening habits of podcast audiences, as well as listenership trends, brand awareness, More

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August PPM Shows Strong Recovery in Radio Audiences
Nielsen
Nielsen
This week's Westwood One blog breaks down the Nielsen Spring 2021 "Nationwide" report, which showed strong recovery in AM/FM radio audiences. Spring 2021 AQH audiences were up 7% versus Spring 2020 and steady versus Fall 2020. Compared to Spring 2020, the Nationwide survey revealed More

NAB Urges FCC to Modernize Broadcasting Ownership Regulations
In comments filled with the FCC, the National Association of Broadcasters said the regulatory framework governing ownership of broadcast radio and television stations harms broadcasters' ability to compete in the marketplace, impedes localism and fails to promote diversity in ownership. Local radio and More

WWO 2021 Audioscape Asks Who Are Podcast Listeners?
Westwood One
Westwood One
This week's Westwood One blog highlights select key findings from the Westwood One 2021 Audioscape, a report that sources data from Edison Research's "Share of Ear" study, Westwood One's annual Podcast Download release, and Nielsen's Scarborough USA+ studies. The findings answer the question -- exactly who More

Suzanne Grimes Speaks with Forbes About the Radio Industry
Suzanne Grime
Suzanne Grime
Cumulus Media EVP of Corporate Marketing Suzanne Grimes, who is also President of Westwood One, spoke with Forbes in an effort to assess the current media landscape, asking her several questions about the radio industry. First, she spoke about the death of Rush Limbaugh earlier this year and how his More

WWO Insights: Sales Drivers - Perception Versus Reality
Westwood One
Westwood One
Advertiser Perceptions recently asked 305 brands and media agencies to indicate the percentage of sales contribution generated by each of these six advertising elements: brand, context, creative, reach, recency, and targeting. This week's Westwood One blog looks at what the marketer and media agency More

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